Flow of Authority/PR Distribution of Internal Links
-
OK, there are tons of Q&A on this subject but after about 20 mins of sifting through I found nothing on this. On the surface it is a simple idea but I'd like to hear a wide range of thought s on this.
So if a page has 150 internal links and only about 3-5 external links, would it still be considered a good page to get a link from assuming it is relevant and authoritative?
My thoughts have always been that too many links on a page, regardless of whether or not they are internal links or external links, will dilute that page's authority either way and that in turn makes it a poor link prospect.
If PR/authority flows internally through links then my thoughts should be substantiated. And I think that we all agree that external links flow authority out from the domain AND the page. But internal links flow authority away from the page which should make a page with lots of internal links on it a poor target for a link.
-
The PR flowing through will be divided by the total number of links on the page (not necessarily equally), regardless of whether they are internal or external. I have seen various articles suggesting that maybe external links "could" receive more worth than the internal ones but it's hard to be sure. I can say that the 3 links would not get a third of the total PR in your example, the internal links would dilute it.
-
I'm well aware of that post and statement from Mr. Cutts. But my questions is more along the lines of PR flowing to your 1 external link on a page with 97 internal links. So if there are 97 internal links on a page and only 3 external links, do the external links each get 33.33% of the PR flow or does your link get 1% of the PR flow because of all the internal links?
-
Have a look at this post - http://www.mattcutts.com/blog/how-many-links-per-page/
The recommendation is to not have more than around 100 links per page. One reason for this, as you mention, is that more links will mean that the value each link can pass on will be diluted. Another reason is that Google may not actually follow all the links on the page (this rule is not set in stone but will depend on the page) so you may see little value from a link in a page like this.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
A simple link juice question!
lets say i have backlink from a site with dr 80 and ur 10 and no.of external links on that page are 5 on the other hand my competitor has same backlink with same dr and ur but on that page there are other 10 external links already and link is 11th who is getting the most juice
SEO Learn Center | | Sam09schulz0 -
What is a good forum or resource to contact fellow SEO professionals for SEO partnership opportunities i.e. link trades?
While Moz is an excellent resource, i get the impression that it is for community-based SEO questions that can serve as a knowledge database. I am looking for a forum or resource where I can contact other SEO workers to explore link exchange opportunities. For example, i want to reach out to those who do SEO for audio/visual, technology, and event-planning companies so i can offer them links in exchange for some recommended links to my site. Before anyone dogs on link trading as being spammy and not best practice, it would only be done in a useful, relevant, and non-spammy fashion with other high authority sites. Thanks! Ryan
SEO Learn Center | | RyanMeighan1 -
Do you use interns in your company/agency?
I was reading a CNN article about interns at the White House and how much it costs them financially as the position is unpaid. Recently there was a story re a Bank of America intern who had died after working 72 hours straight - I did not read up on it and have no opinion, but interns are in the news. We use interns regularly and we only use paid interns. The rationale behind it is that we are not looking for free labor, we are looking for bright people who want to learn and contribute and if they are going to contribute, why would we not pay them. Secondarily, whenever I have been in a place where the interns were not paid, they seemed to be in charge of coffee and donuts. (And that's my job.) We want to have them teaching and learning from day one. We place real client issues in their hands and we are very serious about it. The work is always checked by a senior staff member, but I never cease to be amazed by what they can produce when you believe in them. We recently had 6 heading back to college or HS and we put on a crepe party with a local creperie in our offices. It was a huge success. It was funny to see a couple of other marketing firms that know us come out within a day or two with how they are looking to hire interns. As I looked at those and others, I found several large agency types stating they take interns but they are not paid and mainly because of the superior experience, etc. So, if you have interns do you pay them or not and why? I am not looking for anything around right or wrong, I am trying to let you know if you are diligent in hiring them, you will be astounded at what they and you can achieve.
SEO Learn Center | | RobertFisher3 -
Survey: Success With In-house Link Building
We have been doing link prospecting and link building in-house, and I just wanted to get a sense of the process from others doing SEO. Here are the simple questions to the survey: To get things started, I have highlighted my answers in bold letters. How advanced do you consider yourself in link building: a) Beginner b) Okay, but learning c) Expert How many hours do you spend a week engaging in link building related tasks (i.e prospecting, reaching out to prospects, generating follow-up lists, etc) a) 5 hours or less b) 5-10 hours c) more than 10 hours How many quality links can you generate a month? Around 6-8 (they are decent, not the highest quality- mostly blog posts) Do you rely on SEO tools or do you believe in advanced search queries and DIY techniques? Both, I am trying to get more familiar with the advanced queries. What tools if any do you find useful? Myblogguest, advanced search queries, majestic SEO, ontolo query generator What is the most useful method for getting inbound links from authority sites (i.e .edu, .org, etc.)? I have had no success pitching content to these sites as of yet. Thanks
SEO Learn Center | | inhouseseo0 -
Time Tracking, Best Way / Tool?
Looking for the best, easiest, way or tool for time tracking for client work. What has worked for you?
SEO Learn Center | | bozzie3110 -
What are the best enterprise level hosting and/or ecommerce platforms?
Greetings, I was wonder what are some of the best enterprise level hosting and/or eCommerce platforms for Mid Size Companies? Thanks, Tony
SEO Learn Center | | Tonyd230 -
.ca and international SEO
So we are building out on some of our Ecommerce sites, and expanding and adding .ca domains to our already established .com. What techniques have you used to generate success in similar launches to this one. I will reply to each response with thoughts and questions 🙂 Enjoy the discussion 🙂
SEO Learn Center | | Blargh1230 -
What free app/tool do you wish existed?
Is there something you find yourself needing to do, but there is no tool to help you do it? A task you do all the time you're sure could be done easier with a nice app? I'd love to hear about it! If we like your idea, we'll create it and make it 100% free (for linkbait, of course!).
SEO Learn Center | | AdamThompson0