Flow of Authority/PR Distribution of Internal Links
-
OK, there are tons of Q&A on this subject but after about 20 mins of sifting through I found nothing on this. On the surface it is a simple idea but I'd like to hear a wide range of thought s on this.
So if a page has 150 internal links and only about 3-5 external links, would it still be considered a good page to get a link from assuming it is relevant and authoritative?
My thoughts have always been that too many links on a page, regardless of whether or not they are internal links or external links, will dilute that page's authority either way and that in turn makes it a poor link prospect.
If PR/authority flows internally through links then my thoughts should be substantiated. And I think that we all agree that external links flow authority out from the domain AND the page. But internal links flow authority away from the page which should make a page with lots of internal links on it a poor target for a link.
-
The PR flowing through will be divided by the total number of links on the page (not necessarily equally), regardless of whether they are internal or external. I have seen various articles suggesting that maybe external links "could" receive more worth than the internal ones but it's hard to be sure. I can say that the 3 links would not get a third of the total PR in your example, the internal links would dilute it.
-
I'm well aware of that post and statement from Mr. Cutts. But my questions is more along the lines of PR flowing to your 1 external link on a page with 97 internal links. So if there are 97 internal links on a page and only 3 external links, do the external links each get 33.33% of the PR flow or does your link get 1% of the PR flow because of all the internal links?
-
Have a look at this post - http://www.mattcutts.com/blog/how-many-links-per-page/
The recommendation is to not have more than around 100 links per page. One reason for this, as you mention, is that more links will mean that the value each link can pass on will be diluted. Another reason is that Google may not actually follow all the links on the page (this rule is not set in stone but will depend on the page) so you may see little value from a link in a page like this.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
SEO for business owners course link?
Hi, something I saw a few weeks back.. something Rand was doing titled something like 'SEO for business owners'? Could someone be so kind as to post the link (I'm sure i didn't imagine this!) Thanks 🙂
SEO Learn Center | | GregDixson0 -
Did you see Search Engine Watch remove links to sources on an article about websites scared of outbound links?
I saw this over on reddit and was curious if anyone else saw this article and noticed the same thing? http://www.reddit.com/r/bigseo/comments/38jgro/sew_quotes_me_and_others_on_a_topic_about_sites/ http://searchenginewatch.com/sew/opinion/2411268/the-collateral-damage-of-google-s-link-policy The irony here is pretty great. Thoughts on this?
SEO Learn Center | | JimmyPage0 -
How I can I get quality Linking C Blocks:
I tried to research how to get such links and no luck can someone help
SEO Learn Center | | corporacionmx0 -
Many competitors are doing spam report as well as spam link building for my website. Could you suggest me that how can I resolve this issue?
Many competitors are doing spam report as well as spam link building for my website. Due to spam links my website's ranking has been going down. Could you suggest me that how can I resolve this issue? Regards,
SEO Learn Center | | GSM
Mak0 -
Survey: Success With In-house Link Building
We have been doing link prospecting and link building in-house, and I just wanted to get a sense of the process from others doing SEO. Here are the simple questions to the survey: To get things started, I have highlighted my answers in bold letters. How advanced do you consider yourself in link building: a) Beginner b) Okay, but learning c) Expert How many hours do you spend a week engaging in link building related tasks (i.e prospecting, reaching out to prospects, generating follow-up lists, etc) a) 5 hours or less b) 5-10 hours c) more than 10 hours How many quality links can you generate a month? Around 6-8 (they are decent, not the highest quality- mostly blog posts) Do you rely on SEO tools or do you believe in advanced search queries and DIY techniques? Both, I am trying to get more familiar with the advanced queries. What tools if any do you find useful? Myblogguest, advanced search queries, majestic SEO, ontolo query generator What is the most useful method for getting inbound links from authority sites (i.e .edu, .org, etc.)? I have had no success pitching content to these sites as of yet. Thanks
SEO Learn Center | | inhouseseo0 -
Top Domain Authority Sites
Is there a list like the IR500, but for the top domain authority sites? If not, could you build one?
SEO Learn Center | | adam-1869630 -
What are the best enterprise level hosting and/or ecommerce platforms?
Greetings, I was wonder what are some of the best enterprise level hosting and/or eCommerce platforms for Mid Size Companies? Thanks, Tony
SEO Learn Center | | Tonyd230 -
.ca and international SEO
So we are building out on some of our Ecommerce sites, and expanding and adding .ca domains to our already established .com. What techniques have you used to generate success in similar launches to this one. I will reply to each response with thoughts and questions 🙂 Enjoy the discussion 🙂
SEO Learn Center | | Blargh1230