Reverting back to old domain name.
-
I've recently been asked by a client if I can foresee any issues with reverting back to their original domain name. With the original domain name they had a pretty decent DA for their sector which they have now lost. Although I do appreciate that over time this might come back, the CEO is very keen to switch back to the old domain.
They do currently have 301 redirects from the old domain to the new and have implemented rel canonical. As yet they have not notified Google of the change of address using Webmaster Tools.
Can anyone forsee any issues with returning back to the old domain name? They have only been using the new domain name for a couple of months which currently has a DA for 1.
-
Sadly there really isn't one. I know it doesn't help but the 301 shouldn't have been done in the first place. Changing URL's and doing 301's always impact on rankings in a big way.
You will be best to 301 the new domain back to the old one and try to stay away from doing it. Also keep in mind every time you do a 301 you will only get 70-80% of the benefit of the links going to that domain.
-
Hi Aaron,
The idea was to use 301s to redirect back to the old domain. 301s were originally used because a completely new site was created and restructured; however, if you have a better suggestion then that would be great.
-
I would be very careful when Changing 301s I have seen people have major issues when turning a 301 off. More so because a lot of people use 301 to drop spam backlinks and get a jump in rankings.
Can I ask why did you do the 301 in the first place? And are you going to 301 the new domain back to the old one.
-
Yeah I believe that regaining the DA back shouldn't be an issue for the old domain. It won't be instant, but shouldn't be a massive amount of time before you get back to where you were previously.
-
Hi Thomas,
Yes, I can request that all the links are changed back again. Since the DA is virtually non-existent, If we change back again will they likely to get the DA from the old domain back again?
-
No issue that I can think of, apart from the following:
- Have any links to the old site been updated to the new site? If so can you request for the webmaster to change them back?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Domain name in URL
Hi we are targeting local cities across the UK with landing pages for our website. We have built up a few links for https://www.caffeienmarketing.co.uk/bristol/ and recently advised that I should change the URL to https://www.caffeienmarketing.co.uk/marketing-agency-bristol/ and 301 directing the old one 2 questions really: 1. is there any benefit in doing this these days in that this is the main keyword target we have for this page? 2. Do I get 100% benefit for all the links built up on the old page
Intermediate & Advanced SEO | | Caffeine_Marketing0 -
Moving low ranking domain
I have a website, that I rewrote great content for, but I recently found that there are many, many links going to the subdomain that may be pulling it down. Has anyone had experience taking down a site and then moving the content to a new site? Will it be considered duplicate content if you completely take the old site down and use rel="canonical" on new site pages? I don't want to lose the good content, but I cannot have it on the current URL with all the bad backlinking (it's a complicated situation, as I need to keep those backlinks which are affiliates). Thank you.
Intermediate & Advanced SEO | | RoxBrock0 -
PageRank vs. Domain Authority
A web-site has PR5 but in OSE I see that Domain Authority is only 26. I've also checked and the domain was registered in 2009. Is this normal?
Intermediate & Advanced SEO | | ditoroin0 -
Removed Duplicate Domains, What Should I Expect?
Hi All, So I have been at my current company for 5 months now. I quickly realized that they previously bought multiple domains. The domains do make sense (they are mostly our products, etc). However they did not just redirect to our main website, instead, they were a direct copy of our main website. They had it setup so that when we made changes to our main website, www.mainwebsite.com, that the same exact change went to www.productwebsite.com. Basically we had about 7 of the SAME EXACT websites with a different root domain. So I explained to them the problem with having duplicate content on the web and how we are basically just self cannibalizing our online efforts. This problem is fixed now and I am just wondering if anybody has seen the results before? To tell you the truth we already do pretty well SEO-wise. Just wondering if this will make it even better? I am assuming that this will also take a little while to take effect? Thanks! Pat
Intermediate & Advanced SEO | | PatBausemer0 -
How do you build domain trust and authority ?
I am doing some link building and was hoping to get some clear information about the quality of the links and what I need to build a higher domain trust and authority. My sites page I wish to build for has: DA 22 PA 33 MR 4.6 I am looking at back links with these figures Considering outbound links are equal, which pages can help build my page ? page1 DA 66 PA 48 MR 4.8 page2 DA 66 PA 35 MR 3.75 page 3 DA 66 PA 28 MR 3.5 page 4 DA 41 PA 18 MR 2.73 Page 4 DA 41 PA 18 MR 1.87 Do I need back links with a Domain Authority Higher than my own ? PA higher than my own ? or MR higher than my own ? or would any of these pages be able to improve my own ? Thank you in advance for helping with this as I do not want to spend 6 months building the wrong links.
Intermediate & Advanced SEO | | jlane90 -
Multi domain redirect to single domain
Hello, all SEOers. Today, I would like to get some ideas about handling multiple domains. I have a client who bought numerous domains under purpose of prevent abuse of their brand name and at the same time for future uses. This client bought more than 100 domains. Some domains are paused, parked, lived and redirected to other site. I don't worry too much of parked domains and paused domains. However, what I am worrying is that there are about 40 different domains are now redirected to single domain and meta refresh was used for redirections. As far as I know, this can raise red flag for Google. I asked clients to clean up unnecessary domains, yet they want to keep them all. So now I have to figure out how to handle all domains which are redirect to single domain. So far, I came up with following ideas. 1. Build gateway page which shows lists of my client sites and redirect all domains to gateway page. 2. Implement robots.txt file to all different domains 3. Delete the redirects and leave it as parked domains. Could anyone can share other ideas in order to handling current status? Please people, share your ideas for me.
Intermediate & Advanced SEO | | Artience0 -
Changing my url name? Should I do it?
Hi, I am targeting a brand called Creative Recreation, who are a trainers brand. We currently rank ok-ish for certain terms for Creative Recreation Trainers, Footwear and Creative Recreation [INSERT STYLE NAME HERE]. Our main search term I think we would like to improve on is "creative recreation trainers" as we are 6th for this. Our domain name points to the brands page as designerboutique-online.com/all-clothing/creative-recreation/ Now what I want to know is, would it be worthwhile or would it affect my current rank/index if I changed the end of that url to read /creative-recreation-trainers/ thus getting the keyword phrase in the url? Creative-Recreation is a hard one to crack as you have a lot of competition from the brands site etc.. Any ideas on this? Cheers Will
Intermediate & Advanced SEO | | YNWA0 -
Domain migration strategy
Imagine you have a large site on an aged and authoritative domain. For commercial reasons the site has to be moved to a new domain, and in the process is going to be revamped significantly. Not an ideal starting scenario obviously to be biting off so much all at once, but unavoidable. The plan is to run the new site in beta for about 4 weeks, giving users the opportunity to play with it and provide feedback. After that there will be a hard cut over with all URLs permanently redirected to the new domain. The hard cut over is necessary due to business continuity reasons, and real complexity in trying to maintain complex UI and client reporting over multiple domains. Of course we'll endeavour to mitigate the impact of the change by telling G about the change in WMC and ensuring we monitor crawl errors etc etc. My question is whether we should allow the new site to be indexed during the beta period? My gut feeling is yes for the following reasons: It's only 4 weeks and until such time as we start redirecting the old site the new domain won't have much whuffie so there's next to no chance the site will ranking for anything much. Give Googlebot a headstart on indexing a lot of URLs so they won't all be new when we cut over the redirects Is that sound reasoning? Is the duplication during that 4 week beta period likely to have some negative impact that I am underestimating?
Intermediate & Advanced SEO | | Charlie_Coxhead0