Link Bait - Directory Style Resources Page
-
Hello Mozzers!
Basically I want to add a beefed up "resources" page (directory style) to my site to attract in bound links.
Below is an example of a site that has a similar directory style resources area.
http://www.petfinder.com/shelters.html
I was thinking that it might be good to add a resource box in my site footer with links to these resource pages such as:
1) Dog breeder resources
2) Dog training resource
3) Dog shelters/kennels
4) Pet health resources
5) Pet care resourcesAnd funnel links to my category pages from there ..
I was looking for some feedback or any tips or the best way to go about doing this and if anyone knew of a SE friendly script or something that that I might be able to integrate with my site (x-cart / PHP) platform that would make it easy to populate / update, ect
Below is a paste of how one person I talked to envisions it:
I'd suggest building some pages of value, such as dog resources pages (rescue groups & resources, etc.), adoption resources, etc. I'd guarantee if the resources were very comprehensive and built correctly, you'd get more bang for the buck versus throwing hundreds (or even thousands) away on sub-par links.
Case:
http://www.tnj.com/black-history-makers/major-inventions-african-americans (a simple test content page to show this client we could build lifetime links with a few hours of work for a decent-sized resource page)Although very ugly, this is more of a gold mine for links taking the example above:
http://www.enchantedlearning.com/inventors/black.shtmlThis is just one simple example but I hope you get the concept versus ongoing payments for junk links.The more links you get to internal pages - even the resource guide pages - the more opportunity to link back to core product pages contextually or within the content portion of the page of side columns. The goal is to create funneled links from these resource pages back to your other pages, but doing it in a manner that's not outlandish or spammy in nature.
-
As a testament to the concept of a highly informative resource page a-la the TNJ example, I went there to see what it was like, and just read the entire page's content, it was that interesting. So that would be a good start, though the 2nd "very ugly" example is of course, more likely for long-term success. Throw in an infographic of facts related to the topic you're creating resource pages for, and then promote through social media.
The concept it's got to be highly note-worthy, unique, or uniquely grouped content.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Opinions On Resource-Page Linkbuilding
Hi, I'm just looking to get some opinions on resource-page linkbuilding. These are links you would gain from sites when you use the following type of search operators: "keyword" + inurl:links
Link Building | | Tomwindham
"keyword" + inurl:resources
"keyword" + "helpful links"
... and so on... What do you think Google's thoughts on this subject would be when a large portion of the pages returned are long lists of links - usually these will be the title of the page linked to as well as either a bare link or an anchor text link. In some instances a short description of the page linked to would also be there. Are these long-term links that will continue to be relevant and worth spending time on for linkbuilding, or are these going to be see by Google as lower-quality links and potentially unnatural ? For example, Google's page on link schemes states; "Low-quality directory or bookmark site links" may violate their guidelines. Do you think that in some cases, resource pages may be seen as somewhat fitting this description? Thanks! [Edit] I have also found this comment from a Moz post 4 years ago, but cannot find any other reference to John commenting on resource pages: "A while back, someone asked John Mueller in a hangout about the benefits of getting a link on an outdated resource page and the answer was that if it is a link that never gets clicked on then it's probably not passing a lot of value."1 -
Value of certain directory links
I am looking at the links to a competitors site and they have a ton of links from things like this http://www.directoryws.com/ Is it worth submitting to something like this? It has a 58 domain authority from Moz.
Link Building | | EcommerceSite0 -
Page Rank, Domain Rank, Link Building....Oh my!
Hi Everyone, So I am looking into a couple of sites that we can use for press release distribution. Naturally, I am looking for sites that will improve our SEO (sites that have a high domain authority). I guess I am just trying to wrap my head around the whole domain/page authority and how it effects our SEO. So for example, I am looking at prlog.org. They have an overall domain authority of 91...sweet! Is this all I should be looking at when I am looking to place a press release, which will include targeted links using appropriate anchor text? If I drill down even further to the actual section that the press release will live on, which will be the security section of the site, the page authority is a 49. Is this what I should be looking at? Do I have to drill down even further and look at the page rank for the actual URL that my press release will actually live on? I am assuming since it will be a totally new page that the page authority will be very low. Is this correct? Should I be looking at a combination of the two? The page authority of 49 is pretty low but the domain authority is very high. What does this mean for my SEO and my links? In a nutshell I need to know what I should be looking at for SEO purposes, is it domain authority, is it page authority of the section the site will live on or is it the actual page that my press release lives on. Is it a combination? What would you do in this situation? Also, could you give me a little more insight into when a low domain/page authority can actually hurt you. What the threshold where you get no link juice or are actually penalized? Do you have any insight in the domain/page domain number that is considered not worth it? Thanks all! Pat
Link Building | | PatBausemer0 -
How do you check to see if your site (site A) has already been linked to by another site (site B) when you have a large site with lots of links
There are some basics in SEO relating to finding out about who has linked to whom that I could use some help with.
Link Building | | hughman0 -
Link Building for a website with 170 K Pages
My website is having around 170 K webpages and every web page is meant for individual keyword. e.g. keyword for every page is height of a movie star. What should be my link building strategy Should I link other sites to index page of my website (if yes then what should be the anchor text) ? Should I link other websites to individual web pages of my website.
Link Building | | ArtiKalra0 -
How useful/ damaging is it to have links repeated on every page ?
Our site is dynamic in nature we have tens of thousands of indexed pages with numerous individual brands pages - all of the brand pages are equally important. We are trying to distribute link juice to those pages as much as possible - so my question is --- Is it smart and or useful or perhaps damaging or spammy to have a space on the bottom of each page throughout our site with links to each and every single brand page ? is this practice considered as duplicate content etc ?
Link Building | | AJMKristi0 -
Link Building: No linked to content in industry
Hello, I'm doing link buidling for a small ecommerce niche. There's no resource content in the niche (looking at OSE Top Content) that has attracted backlinks (on any sites) How should this effect what resource content I should create. Thanks!
Link Building | | BobGW0 -
Link Churn - where have all my links gone?
I am sure most of you have asked yourself the question I'm asking right now.. Where have all my links gone? I am starting to get twitchy now. I would estimate we have lost around 60% of our links in the past 3 weeks. Does anyone have any comeback stories? Feel like I am back to the start again. I have made a number of changes on the site not least removing a reciprical link page.. that had over 200 links on it but from reading one of Rand's tweets is it true that linking out could be good again?
Link Building | | robertrRSwalters0