Excellent performance in BING, terrible performance in GOOGLE
-
Dear all,
We're struggling with the SEO of our platform www.taobao.nl for 6 months now. I posted some matters before on the MOZ forum and followed up the ideas that i received (tnx again But so far there really isn't much result.
Recently i found out that my platform is doing excellent in search engine Bing.com (ranking top 3/4 on my main keyword 'taobao') while my platform's homepage is still ranking dramatically in Google on the same keyword (ranking between position 180-280)
Does anybody have some insight for me what could be the reason for this or how/where i can fund it out?
Many thanks in advance!
Sander
-
Dirk,
We make use of the official Taobao API. Just as the other hunderds of 'taobao agents'.
Sander
-
I checked your website and states nowhere that you are associated with taobao.com - so I assume you are just "hijacking" the Chinese brand name for your own benefit. On top of that - you "steal" the content from the original site and auto-translate it to Dutch.
To be very honest - I don't see a reason why Google would start promoting your site. When I search for Taobao Google I get the .com version in Chinese rather than the Dutch version (I am searching with Google.be/Dutch version)
Suppose that a German would consider it a good idea to copy Bol.com to Bol.de and copy the complete offer and auto translate it to German - I don't think Bol would be very happy with that and I have strong doubts that Google would index and promote this site. What you are doing is not that different (even if you do it with the best intentions)
Dirk
-
Tnx Josh,
I have been very careful with the disavow tool. During the months of June/July i received many adult inlinks. Of the nasty kind... The opensiteexplorer tool indicated these links with a high spam rating.
These are the only ones i disavowed.
Any other reasons you see and can share would be appreciated!
Tnx, Sander
-
Hi!
I also noticed that and around june/july i disavowed all those spammy links. In my Webmastertools account i don't see them anymore under 'inlinks'.
Regards,
Sander
-
Have you checked the site's backlinks in Moz Open Site Explorer? To me it seems there are some pretty spammy backlinks, could this be the reason?
You could try disavow them here https://www.google.com/webmasters/tools/disavow-links-main
-
Well, what you're saying is not true.
Example: if I search for "tree" the first result is not tree.com, because tree is a very generic phrase and tree.com doesn't have huge brand. However, if I look for "apple" apple.com comes up number 1, due to brand associativity.
So, taobao is pretty generic word and, apparently, your brand is not big enough to overtake it. This is proved by category pages ranking high. Therefore invest in brand awareness and exposure.
As for Google "punishing" - i don't think so, because if you had some kinda penalty, it would be for domain, not for certain query. Basically, you wouldn't be rankings anywhere for anything.
Cheers.
-
Tnx Dmitrii,
It lead me to believe that Google might be punishing my platform for something that Bing isn't seeing.
Even within Google's results i can see that my homepage is ranking very bad (http://www.taobao.nl on keyword 'taobao') while category pages are ranking fine (search on 'taobao dameskleding' for example and the top 4 results are mine).
These 2 elements led me to believe there might be some technical reason for the not-ranking of my homepage. (note that the full focus is on the ranking of my homepage on keyword 'taobao' in Google)
Tnx again!
Sander
-
Hi there.
Bing, Yahoo and Google have completely different algorithms. It's quite easy to rank in first two, comparing to Google. Now, since the algorithms are so different, it's very hard to optimize for all engines at ones. I have many clients who rank in top 3-5 on yahoo, but nowhere in Google. The thing is that traffic share brought from non-google engines is so little, even when the rankings are great, that we pay very little attention to optimizing for those engines. Usually, if you can get good rankings on Google, good/fair rankings in other engines will follow.
So, you shouldn't really compare Bing and Google. "Forget" about Bing and start working on optimizations in Google without comparing to anything, because, most likely when Google rankings start growing, Bing rankings will go down, especially in the beginning of optimization journey. Of course, if most of your organic traffic brought from non-google engines and you don't think that it would change, even after good rankings in Google, then maybe you shouldn't be optimizing for Google (very strange feeling when I was typing it).
Hope this helps
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What is Google supposed to return when you submit an image URL into Fetch as Google? Is a few lines of readable text followed by lots of unreadable text normal?
I am seeing something like this (Is this normal?): HTTP/1.1 200 OK
Intermediate & Advanced SEO | | Autoboof
Server: nginx
Content-Type: image/jpeg
X-Content-Type-Options: nosniff
Last-Modified: Fri, 13 Nov 2015 15:23:04 GMT
Cache-Control: max-age=1209600
Expires: Fri, 27 Nov 2015 15:23:55 GMT
X-Request-ID: v-8dd8519e-8a1a-11e5-a595-12313d18b975
X-AH-Environment: prod
Content-Length: 25505
Accept-Ranges: bytes
Date: Fri, 13 Nov 2015 15:24:11 GMT
X-Varnish: 863978362 863966195
Age: 16
Via: 1.1 varnish
Connection: keep-alive
X-Cache: HIT
X-Cache-Hits: 1 ����•JFIF••••��;CREATOR: gd-jpeg v1.0 (using IJG JPEG v80), quality = 75
��C•••••••••• •
••
••••••••• $.' ",#(7),01444'9=82<.342��C• ••••
•2!!22222222222222222222222222222222222222222222222222��•••••v••"••••••��••••••••••••••••
•���•••••••••••••}•••••••!1A••Qa•"q•2���•#B��•R��$3br�
••••%&'()*456789:CDEFGHIJSTUVWXYZcdefghijstuvwxyz���������������������������������������������������������������������������•••••••••••••••••••
•���••••••••••••••w••••••!1••AQ•aq•"2�••B���� #3R�•br�0 -
Google snippet chosen why?
We have a page about buying property in the Megeve area of the Alps in France. We are No.2 on Google.co.uk for the term "megeve property for sale" and No.1 for "megeve property". http://www.prestigeproperty.co.uk/MegeveProperty/Properties.asp If you search for "megeve property for sale", Google serves our META description as the snippet: Ski chalets, homes and apartments for sale in this exclusive, prestigious Rhone Alpes village - 520000-16500000 EUR. However, we noticed that searching for just "megeve property" serves up a much better snippet taken from the text on the page: A crucial factor for potential property buyers is that there is a strong rental market in Megève and this remains high all year around with properties close to the ... Does anyone know why Google would serve this particular snippet instead of the META description. Is it the number of strong and descriptive words used, or some other reason?
Intermediate & Advanced SEO | | PPGUKLTD0 -
Google Webmaster Remove URL Tool
Hi All, To keep this example simple.
Intermediate & Advanced SEO | | Mark_Ch
You have a home page. The home page links to 4 pages (P1, P2, P3, P4). ** Home page**
P1 P2 P3 P4 You now use Google Webmaster removal tool to remove P4 webpage and cache instance. 24 hours later you check and see P4 has completely disappeared. You now remove the link from the home page pointing to P4. My Question
Does Google now see only pages P1, P2 & P3 and therefore allocate link juice at a rate of 33.33% each. Regards Mark0 -
Why is my site not getting crawled by google?
Hi Moz Community, I have an escort directory website that is built out of ajax. We basically followed all the recommendations like implementing the escaped fragment code so Google would be able to see the content. Problem is whenever I submit my sitemap on Google webmastertool it always 700 had been submitted and only 12 static pages had been indexed. I did the site query and only a number of pages where indexed. Does it have anything to do with my site being on HTTPS and not on HTTP? My site is under HTTPS and all my content is ajax based. Thanks
Intermediate & Advanced SEO | | en-gageinc0 -
Is google rolling out a huge update this week?
I am seeing some huge shifts in SERPS at the moment, for some keywords such as web design. Nearly every single result on the homepage is a different company than 2 weeks ago. We are seeing some clients have huge jumps in ranks but also some are dropping. Seems like we could have a big Panda/Penguin like update rolling out.
Intermediate & Advanced SEO | | tempowebdesign1 -
Effect of I-Frame on Google Rank
My commercial real estate web site (www.nyc-officespace-leader.com) allows visitors to search for office space listings. The site sources listings through a third party and they are displayed in an i-frame. The i-frame directs visitors to listing pages such as: http://listings.nyc-officespace-leader.com/getspace.mpl?sp_id=A0173921&cust_id=offspldr Atleast 10,000 of these pages have backlinks to my site. My question is the following: Could these tens of thoudands of alpha numeric URLs be detrimental to my sites ranking on Google after the Panda/Penguin updates? SIte traffic dropped from 7,000 per month to about 3,300 after the April Google update. Rewriting content for dozens of pages and adding a blog have only somewhat mitigated the negative effects of Panda/Penguin. Could Google be viewing these links from the third party lisitng provider as a negative when they viewed these links as a plus before? Any downside to removing the third party links and parsing these listings from landlord websited and displaying them as part of my site with their own URL, title tag, description tag? Obviously the new URLS would not be alphanumeric. If these links have not caused the drop in traffic last April, what could be responsible? Thanks in advance for your opinion!!! Alan
Intermediate & Advanced SEO | | Kingalan10 -
De-indexed by Google! ?
So it looks as though the content from myprgenie.com is no longer being indexed. Anyone know what happened and what they can do to fix it fast?
Intermediate & Advanced SEO | | siteoptimized0 -
What is next from Google Panda and Google Penguin?
Does anyone know what we can expect next from Google Panda/Penguin? We did prepare for this latest update and so far so good.
Intermediate & Advanced SEO | | jjgonza0