Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Finding the best of 100's of keywords?
-
Have an online e-commerce store and need to start on keyword research. There is a round 1000 products, not very many all things considered but a very big job to do manually.
Do you know any tools that could speed it up?
or
Process/method that could help?
Thanks
-
Hello,
To answer your question in short, there isn't really a way to "speed up" this process, but that shouldn't be the goal in the first place. Keyword research is the foundation upon which you build your rankings, so you should really be prepared to put some serious thought into it.
In terms of making the process more effective, however, there are a few tactics I have used which have helped me. Feel free to follow this checklist:
- Assess your product categories
Presumably you are not dealing with 1000 different products from unique niches. Start by assigning each of these products to a category and using that category as a landing page. Then you can research each category for relevant keywords.
- Assign keywords for each category
I would take no more than 10-20 keywords for each category unless the products you are selling are well-known (and therefore, well-searched). No e-commerce site can rank first for every item they carry.
- Determine the ranking difficulty of your chosen keywords
I use a national keyword checking tool called Authority Metrics (www.authoritymetrics.com) for national keyword research. It shows you organic competition levels and PPC costs along with national monthly searches based on multiple countries. It is not particularly useful for local clients, but as an e-commerce website, I doubt this will impact you. In any case, it will give you more information than Google's Keyword Planner Tool.
- Create your sitemap/category pages
This should be done after you have determined what keywords you can/will be ranking for. My strategy tends to involve a 2-pronged approach where I use 1 sales funnel for low-hanging fruit (long-tail keywords or unique products) and another for large-scale keywords which will take time to rank. This allows you small-scale income very quickly, while also allowing you to build your site organically.
- Create content for each category, and your top-sellers
Obviously you need quality content to rank. I like to focus on a percentage of products that I feel have the best chance of success. There is no hard rule about this, but I typically go for about 5% of my overall product list. Generally speaking, 10% of your products will yield 75% of your overall sales. Find the balancing point between your keyword's monthly searches and the ROI you stand to gain from ranking each of these products.
This has gone beyond keyword research and into sales and CRO, but I hope it helps to give you a helpful outline of my approach to the e-commerce landscape. This process will put you in good shape for establishing your site and getting purchases.
Feel free to follow up with me if you have further questions.
All the best,
Rob
-
Hi,
I'm not aware of any tools which can automate this, but I can share my usual process with you. When I'm approaching a new E-Commerce store's keyword research, I'll usually create a prioritised list of the top pages on site, based on the client's goals, and current top page data. Ideally each product page will have the target keyword in the title- though this isn't always the case- so I'd go through based on popularity of products, and best margins, to ensure the keywords are good, and the descriptions are unique and optimised. Are the products already generating sales, or are they sold elsewhere? Could you get a list of the best sellers from other platforms?
I'll usually make a prioritised list of pages in Excel, usually starting with the homepage, then categories, then sub categories and products, to write optimised descriptions & meta data. It can be a huge job- I have one client with over 20,000 products and nearly 3,000 categories for example- but I haven't found a way to really automate this process yet!
Definitely keen to hear how other SEOs respond to this, it's a very interesting question.
Hope this helps,
Zoe
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Long tail keyword research
Hi guys, what is the best practice to find the long tail keywords, like Google Instant Suggestion, people also search, or moz keyword explorer I have experienced a lot in MOZ pro Keyword Planner, but now I want to know easiest way to find long tail keywords for my website olehana Makeup, still I'm using just 3 keyword that I already ranked in Google SERP top 3 positions now I also want that some long tail keywords also gets ranked.
Keyword Research | | daimon670 -
Solved How To Find Low Difficult Keywords own Topic Related.
how to find own topic related keywords like my topic is bbq related stuff... so how i find low difficult keywords.?
Keyword Research | | BBQVILLA0 -
Minor languages keyword research
Hello, I am in charge of doing a keyword research for several small countries in Europe, namely Hungary, Estonia and Latvia.
Keyword Research | | Lvet
I normally use the Keyword planner for Google Ads, but for Hungarian, Estonian and Latvian this tools seems to find no results for the keywords related to my websites. For example, in Hungarian the keyword "ajak toltoanyagok" ("lip fillers" in English) doesn't give any results (and yes, I am targeting my searches to Hungary and Hungarian). I have the same problems with Latvian and Estonian. Is there another tool that I could use and that could give me better results? Help! Cheers Luca rONwtZt0 -
My articles aren't ranking for keywords
Hello! I hope someone can help me...I've researched my keywords (long and short tail) for my articles but they are showing up as no ranking keywords. It looks like I've only got a few of my 15 articles which actually have keywords within - and I'm not sure why! Please can someone advise? https://www.el-well.com/helping-your-parents-declutter-their-home/ Thank you.
Keyword Research | | JessicaSilver1 -
What is the best tool for finding what people are using as search phrases for my product
what is the best tool for finding what people are using as search phrases for my product? i used to use the google adwords keyword suggestion tool but that tool is gone now. Is the google keyword planner now the best tool to use? Thanks, Ron
Keyword Research | | Ron101 -
Keywords for fabrication (welding) company??
I've been tasked with finding the keywords for our website. The difficulty I'm finding is receiving help from the fabrication personal to suggest keywords. I'm not sure if its peoples imagination or if there's a general unwillingness. Can anyone make any suggestions here? Is there a fabrication or welding keyword database I can put to them and hopefully get their brains working? Or even a way to see what keywords our competitors use?
Keyword Research | | Resolver1010 -
Help finding some decent keywords
Anyone care to help a SEO Newbie find a couple of key words that would be easier to rank for for my website that provides kayak fishing information? mysite: yakangler.com The key words that I've identified are as follows: best kayak
Keyword Research | | mr_w
fishing from a kayak
fishing kayak review
fishing kayaks
kayak and fishing
kayak fishing
kayak for fishing
kayak reviews
kayak rigging
kayak weight limit
kayaks fishing
kayaks for fishing But I'm worried I'm missing the point, I don't see hardly any traffic from most of these. I've really tried to rank for "kayak fishing" but seem to be totally lost in the Google Panda abyss. Any advice on a different word or strategy would be greatly appreciated!0 -
Keyword Traffic Estimator Tools
Hello, I'm relatively new to SEO and looking to find a good tool for estimating the search traffic volume of different keywords in order to focus efforts on higher yielding terms. Right now I'm using Google's traffic estimator but it doesn't seem to have much data for long-tail keywords. Is anything else out there better or more accurate? Thank you!
Keyword Research | | rawberg0