When launching a site redesign, what is the best way to roll it out?
-
We are currently working on a site re-design and are getting close to launch.
When launching the newly designed site, what is the best way to roll it out?
301 Redirects with an under construction page? Just upload the entire site at once? or al little of both?
Thank You
-
Make sure you redirect the existing pages to new URLs using 301 permanent redirects. This would help retain the value of page to some extent and the existing visitors as well. Defining everything in a .htaccess file would be the best option, and can also use a code in a PHP file to further manipulate the redirects.
-
The company I work for did a complete text and layout overhaul in October of last year and it was a brutal undertaking. We were transitioning from ASP.net to PHP and implementing a new CMS. This meant we had to do the entire site at once. There were a few hiccups, but we found the complete overhaul to be fairly seamless.. some things to keep in mind are making sure the 301 URLs are working correctly, launch the website during low traffic times (weekend) to work out any unforeseen kinks, and request feedback from your visitors to see what they like / dislike for future changes.
-
If it's a total overhaul with new URLs, then you MUST use 301 Permanent Redirects for all the old URLs. However, if it is a features overhaul, I'd update gradually to ensure your rankings don't drop.
-
if it's a features overhaul, update each feature progressively over a few days or weeks.
if it's a total overhaul, 301 to all equivalent pages is the way to go. you shouldn't need an "under construction" in that case so long as all your content is ready. the 301 permanent redirect will let google/spiders/crawlers know that this is the new, most important content.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
I am looking for best way to block a domain from getting indexed ?
We have a website http://www.example.co.uk/ which leads to another domain (https://online.example.co.uk/) when a user clicks,in this case let us assume it to be Apply now button on my website page. We are getting meta data issues in crawler errors from this (https://online.example.co.uk/) domain as we are not targeting any meta content on this particular domain. So we are looking to block this domain from getting indexed to clear this errors & does this effect SERP's of this domain (**https://online.example.co.uk/) **if we use no index tag on this domain.
Technical SEO | | Prasadgotteti0 -
Why my site is not ranking for any of the keywords?
We have a site for Property management software, we have done everything like set proper Title and descriptions, heading tags, robots tag is also ok, set schema and its ok with Google webmaster too also we are doing Social media promotion. can you please check our website and tell me what is the problem??
Technical SEO | | rootwaysinc0 -
Correct linking to the /index of a site and subfolders: what's the best practice? link to: domain.com/ or domain.com/index.html ?
Dear all, starting with my .htaccess file: RewriteEngine On
Technical SEO | | inlinear
RewriteCond %{HTTP_HOST} ^www.inlinear.com$ [NC]
RewriteRule ^(.*)$ http://inlinear.com/$1 [R=301,L] RewriteCond %{THE_REQUEST} ^./index.html
RewriteRule ^(.)index.html$ http://inlinear.com/ [R=301,L] 1. I redirect all URL-requests with www. to the non www-version...
2. all requests with "index.html" will be redirected to "domain.com/" My questions are: A) When linking from a page to my frontpage (home) the best practice is?: "http://domain.com/" the best and NOT: "http://domain.com/index.php" B) When linking to the index of a subfolder "http://domain.com/products/index.php" I should link also to: "http://domain.com/products/" and not put also the index.php..., right? C) When I define the canonical ULR, should I also define it just: "http://domain.com/products/" or in this case I should link to the definite file: "http://domain.com/products**/index.php**" Is A) B) the best practice? and C) ? Thanks for all replies! 🙂
Holger0 -
404 Errors After Site Migration
Hello - I'm working on a website selling fashion accessories. The site just went through a site migration from Yahoo! to Big Commerce. Now we have a high level of warnings and errors from the crawl. Few are mentioning sites I never seen before on the Yahoo! platform. I also notice that the pages crawled has doubled. How can I fix or did I do something wrong with migration? I was running the website with minimal errors and now overwhelmed with errors all the error updates. If I can get some assistance on what could be wrong, I would greatly appreciate. Thanks.
Technical SEO | | ShopChameleon0 -
Www. version of my site shows nothing in Open Site Explorer
When I first setup my site the domain was learnbonds.com. I moved hosts a couple of months ago and as part of the process I asked them to make the site show as www.learnbonds.com which they did. Now however when I goto www.learnbonds.com in open site explorer it says there is no data. When I enter learnbonds.com into open site explorer it gives me data but says that the site has been redirected to the www. version which shows no data. Also in google webmaster when I try to set the preferred domain as the www. version it gives me the following message: Part of the process of setting a preferred domain is to verify that you own http://www.learnbonds.com/. Please verify http://www.learnbonds.com/. I am concerned that this is hurting my SEO and would appreciate any advice you can give. Thanks Dave
Technical SEO | | fxtrader19790 -
What's the best way to solve this sites duplicate content issues?
Hi, The site is www.expressgolf.co.uk and is an e-commerce website with lots of categories and brands. I'm trying to achieve one single unique URL for each category / brand page to avoid duplicate content and to get the correct URL's indexed. Currently it looks like this... Main URL http://www.expressgolf.co.uk/shop/clothing/galvin-green Different Versions http://www.expressgolf.co.uk/shop/clothing/galvin-green/ http://www.expressgolf.co.uk/shop/clothing/galvin-green/1 http://www.expressgolf.co.uk/shop/clothing/galvin-green/2 http://www.expressgolf.co.uk/shop/clothing/galvin-green/3 http://www.expressgolf.co.uk/shop/clothing/galvin-green/4 http://www.expressgolf.co.uk/shop/clothing/galvin-green/all http://www.expressgolf.co.uk/shop/clothing/galvin-green/1/ http://www.expressgolf.co.uk/shop/clothing/galvin-green/2/ http://www.expressgolf.co.uk/shop/clothing/galvin-green/3/ http://www.expressgolf.co.uk/shop/clothing/galvin-green/4/ http://www.expressgolf.co.uk/shop/clothing/galvin-green/all/ Firstly, what is the best course of action to make all versions point to the main URL and keep them from being indexed - Canonical Tag, NOINDEX or block them in robots? Secondly, do I just need to 301 the (/) from all URL's to the non (/) URL's ? I'm sure this question has been answered but I was having trouble coming to a solution for this one site. Cheers, Paul
Technical SEO | | paulmalin0 -
Young site trying hard, but banging head against the wall -- Site Review
Hi All New to PRO but we're seriously committed to getting this working. And firstly thank you to anyone who offers any useful thoughts and insights. We've launched a new site, unfortunately late to the market for the season and are really struggling to get search engine recognition. Site: http://www.ignitehats.co.uk/ We're continuously adding new content, slowly gathering more links and working hard to promote socially. But even on our clearest search terms like "Ignite hats" we're down on page 4. Both GWT and the Seomoz tools highlight no big problems (a few titles that are too long) but otherwise nothing. Maybe wrongly we requested that the Google spam team review our site incase it was being penalised, but got a template response saying the site was not in their spam system (phew, there wasn't a reason it should be we believe). We're wondering if this is just that our site is just too young? It's been live for 6 weeks. But worry maybe this is not the case. We've had success with another site we run much sooner than this. Any help or pointers would be really appreciated. Similar stories and what others have done, at least to give us some confidence to carry on would be great. Thanks for reading.
Technical SEO | | JHill0 -
Site revision
our site has complete redesign including site architecture, page url and page content (except domain). It looks like a new site. The old site has been indexed about thirty thousand results by google. now what should i do first?
Technical SEO | | jallenyang0