Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Unique page for each product variant? (Not eCommerce)
-
Hi Mozzers,
Just looking for a little advice before I launch into a huge workload. We have landing pages for vehicle manufacturers. We then have anchor links in that page for each vehicle model that manufacturer has, with further info on the model further down the page.
So we're toying with the idea of launching a unique page for each of the models rather than having them all on the same landing page.
This will take an age and a minute but if it is worth it, we want to do it. Do you guys see a benefit to having unique pages for each model? Do you think it would attract more natural links? Would this help or hinder the manufacturer landing page in general? Should the manufacturer landing page be noindex so as to avoid duplicate content issues?
I can see a lot of work and risk, just looking for a few opinions.
PM for more info.
Thanks a lot people,
Jamie
-
Cheers for the input Nico, you're right. Variant is not the right word I just can't find the right terminology ha!
Our product is always the same it can just be applied to all models of car/van etc so this may be one of those grey areas. It's a vague question really, I think we'll just have to run a trial and see what happens over a few months.
Thanks for taking the time!
Jamie
-
I recently posed this question the other way around, i.e. a site had different pages (technically totally unconnected) for each product variant and it caused certain problems: https://moz.com/community/q/duplicate-content-through-product-variants
I am not sure if this 100% applies to you: I would not use "different model" and "variant" as synonyms. If they are different models, they are different, unique products and have distinct features, advantages, maybe extras etc. Variants, to me, are for example different colour, maybe the same model with different extras or similar. There might be some grey zone where different models might actually be quite like variants, differing little from each other - then I'd ask if they differ enough to say something about each and/or contrast them.
For different models I would in fact chose different pages that go deeper into details. (Think of different books from the same publisher!) For variants, having more than one page is problematic. If I had the free choice, I'd bundle all variants on a single page with dropdowns to select the variant. There is also the question if variants are sufficiently different to write unique content for each - if that is the case, it could justify separate pages. A definite benefit of those is that they can be linked directly.
Regards,
Nico
-
Hi Jamie Booker,
Interesting point. I would like to share my points to handle it from UX and SEO perspective neatly. So, here's my understanding about your product: you have multiple product pages and their variations, say you have a product "My Product" which has 2 variations "Variation A" and "Variation B" (variation can be based on color, type etc. attributes).
Here, you can itemise these product variations and consider the following solution to handle it:
-
Variation pages would be available at www.example.com/my-product/variation-a and www.example.com/my-product/variation-b respectively for "Variation A" and "Variation B" of the product "My Product".
-
Make sure you have the canonical URL without the variation id/title set for your variation pages. For instance,
for these variation pages.
-
Mark one of these variations as your default product which will be available at www.example.com/my-product. For example, www.example.com/my-product will display the same content that www.example.com/my-product/variation-a will display.
This way you'll have one single URL for a product page for bots which is www.example.com/my-product and all other variation pages exist with variation identifier which will resolve customer's experience point. Also, as we're exposing only single page to bots in this case, we're neatly able to handle duplicate content penalty issue as well.
You can refer the following 2 variation URLs for the same:
- Apple iPhone 6 - Gold: http://www.flipkart.com/apple-iphone-6/p/itme8ra6fzzme5sz?pid=MOBEYHZ2VSVKHAZH
- Apple iPhone 6 - Silver: http://www.flipkart.com/apple-iphone-6/p/itme8ra6fzzme5sz?pid=MOBEYHZ2VRNZZ2J5
Hope this helps!
-
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
I want to move some pages of my website to a folder and nav menu in those pages should only show inner page links, will it hurt SEO?
Hi, My website has a few SaaS products, to make my website simple i want to move my website some pages to its specific folder structure , so eg website.com/product1/features
Technical SEO | | webbeemoz
website.com/product1/pricing
website.com/product1/information and same for product2 and so on, the website.com/product1/.. menu will only show the links of product1 and only one link to homepage (possibly in footer). Please share your opinion will it be a good idea, from UI perspective it will be simple , but i am not sure about SEO perspective, please help thanks1 -
Why Product pages are throwing Missing field "image" and Missing field "price" in Wordpress Woocommerce
I have a wordpress wocommerce website where I have uploaded 100s of products but it's giving me error in GSC under merchant listing tab. When I tested it show missing field image and missing field price. I have done everything according to https://developers.google.com/search/docs/appearance/structured-data/product#merchant-listing-experiences and applied fixed i.e. images are 800x800 and price range is also there. What else can be done here?!merchant listing.jpg
Technical SEO | | Ravi_Rana0 -
Page Rank Flow
I wonder if someone can help me understand clearly page rank flow. If we have a website with a Home page, Services, About and Contact as a very basic website and the page rank will flow to each of those pages from the Home page (i'm not including internal linking between pages or anchor text from the home page content - this is a question purely about home page flow via the main navigation). If the Services page had 3 drop down pages. Would the home page rank also flow to each of these or is it going to the Services page which then distributes it to the three drop down. So instead of Home page rank flowing to 3 pages 33% each - it is flowing to 6 pages 16.6% each. Or is it flowing to 3 pages - 33.3% then the Services pages get a third of 33.3% ->10.1% I know this is simplifying it all a great deal- but it is the basic concept I am trying to grasp on this simple example. Thanks
Technical SEO | | AL123al0 -
Canonical for duplicate pages in ecommerce site and the product out of stock
I’m an SEO for an ecommerce site that sells shoes I have duplicate pages for different colors of the same product (unique URL for each color), Conventionally I have added canonical tags for each page, which direct to a specific product URL My question is what happens when a product which the googlbot is direct to, is out of stock but is still listed in the canonical tag ?
Technical SEO | | shoesonline0 -
How to deal with duplicated content on product pages?
Hi, I have a webshop with products with different sizes and colours. For each item I have a different URL, with almost the same content (title tag, product descriptions, etc). In order to prevent duplicated content I'am wondering what is the best way to solve this problem, keeping in mind: -Impossible to create one page/URL for each product with filters on colour and size -Impossible to rewrite the product descriptions in order to be unique I'm considering the option to canonicolize the rest of de colours/size variations, but the disadvantage is that in case the product is not in stock it disappears from the website. Looking forward to your opinions and solutions. Jeroen
Technical SEO | | Digital-DMG0 -
Is it good to redirect million of pages on a single page?
My site has 10 lakh approx. genuine urls. But due to some unidentified bugs site has created irrelevant urls 10 million approx. Since we don’t know the origin of these non-relevant links, we want to redirect or remove all these urls. Please suggest is it good to redirect such a high number urls to home page or to throw 404 for these pages. Or any other suggestions to solve this issue.
Technical SEO | | vivekrathore0 -
No_index of parent page
Hi, sorry its a Friday question... Page A: www.example.com/house/ Page B: www.example.com/house/kitchen Can I 'no_index' page A without it effecting page B being indexed? Views? Many thanks!
Technical SEO | | Richard5551 -
ECommerce: Best Practice for expired product pages
I'm optimizing a pet supplies site (http://www.qualipet.ch/) and have a question about the best practice for expired product pages. We have thousands of products and hundreds of our offers just exist for a few months. Currently, when a product is no longer available, the site just returns a 404. Now I'm wondering what a better solution could be: 1. When a product disappears, a 301 redirect is established to the category page it in (i.e. leash would redirect to dog accessories). 2. After a product disappers, a customized 404 page appears, listing similar products (but the server returns a 404) I prefer solution 1, but am afraid that having hundreds of new redirects each month might look strange. But then again, returning lots of 404s to search engines is also not the best option. Do you know the best practice for large ecommerce sites where they have hundreds or even thousands of products that appear/disappear on a frequent basis? What should be done with those obsolete URLs?
Technical SEO | | zeepartner1