Changing Targeted Keywords on Landing Page

[O2C]

So we have a landing page that is ranking for a few of our targeted keywords but we are thinking about splitting the page into two and moving some of the content onto its own page.

Our page at the moment has allot of content for keyword A and a little bit for keyword B, we are ranking for quite a few search terms around keyword A and a couple (but allot less) around keyword B, so we want to create a new page with content for keyword B

...hopefully that makes sense...

So my question is are there any best practices around this sort of thing? We obviously dont want to negatively affect the rankings we are already gaining for keyword A and I'm worried that moving content around will do that.

Thanks!

[DmitriiK]

We do it all the time (and it's i'd say recommended way to do it). If we have a page which has two keywords, but it's really targeting keyword A and we dont have another page for keyword B, and we want keyword B to rank good, we just create page for keyword B.

It's just about assessment of how much benefit you'd get out of creating new page.

[O2C]

Thanks for the quick response. That actually sounds like a good way to tackle it!

I'd be interested to hear if anyone has done this before and saw any negative effects from doing it.

Thanks again.

[DmitriiK]

Hi there.

I would recommend doing this: are keywords A and B related? do they support each other (eg.: seo + internet marketing).

so, since you have "page at the moment has allot of content for keyword A and a little bit for keyword B", leave it as it is and create second page which has a lot of content for keyword B and a little bit for keyword A.

If keywords A and B are not related, then just split it up into pages straight forward.

Hope this helps.