Mass Product Page Upload - SEO Issue?
-
Hi
We will be adding a lot of products to our site, in a mass referencing exercise, not all in one go, but 10,000 split into a few loads.
This product content won't be duplicate, but the quality of the information may be sparse and not very high.
My question is, whether adding a bulk of these pages will reduce the pverall domain authority on our site?
Thank you
-
You could always consider no index follow these until a point you'e in a position to improve product pages
People sometimes use this technique if they feel a Panda update is coming... otherwise it could just look like a lot of low quality on the site.
Pete
-
Hi
I've been thinking about this, our competitors are huge compared to us. For example, Argos has 4,270,000 indexed pages and 234 referring domains.
We have 10,280 indexed pages and 33 referring domains.
Should I be looking at the external domains? Or looking more so at internal linking structure? I understand what you're saying, I'm just not sure where to start.
Thanks!
-
Hi
Great thank you for the detailed response. Is using majestic the best thing to go in depth with this? Or can I use MozPro?
Thank you
-
This will not decrease Domain Authority. What it could, hypothetically, do is distribute Page Authority disproportionately across the site relative to your SEO goals. For example, if right now the majority of your internal links flow into just a handful of pages, you will likely spread that link value across a much greater number of URLs and potentially lower the rankings of those previous pages (while potentially picking up rankings for all your new pages). Striking this balance can be difficult, but a nice starting point is to look at your competitors' ratios of Referring Domains and Indexed Pages and try to keep a ratio yourself in line or better (with a higher ratio of Referring Domains to Indexed Pages)
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
SEO implications of using Marketing Automation landing pages vs on-site content
Hi there, I'm hoping someone can help here... I'm new to a company where due to the limitations of their Wordpress instance they've been creating what would ordinarily be considered pages in the standard sitemap as landing pages in their Pardot marketing automation platform. The URL subdomain is slightly different. Just wondering if anybody could quickly outline the SEO implications of doing this externally instead of directly on their site? Hope I'm making some sense... Thanks,
Intermediate & Advanced SEO | | philremington
Phil1 -
Product search URLs with parameters and pagination issues - how should I deal with them?
Hello Mozzers - I am looking at a site that deals with URLs that generate parameters (sadly unavoidable in the case of this website, with the resource they have available - none for redevelopment) - they deal with the URLs that include parameters with *robots.txt - e.g. Disallow: /red-wines/? ** Beyond that, they userel=canonical on every PAGINATED parameter page[such as https://wine****.com/red-wines/?region=rhone&minprice=10&pIndex=2] in search results.** I have never used this method on paginated "product results" pages - Surely this is the incorrect use of canonical because these parameter pages are not simply duplicates of the main /red-wines/ page? - perhaps they are using it in case the robots.txt directive isn't followed, as sometimes it isn't - to guard against the indexing of some of the parameter pages??? I note that Rand Fishkin has commented: "“a rel=canonical directive on paginated results pointing back to the top page in an attempt to flow link juice to that URL, because “you'll either misdirect the engines into thinking you have only a single page of results or convince them that your directives aren't worth following (as they find clearly unique content on those pages).” **- yet I see this time again on ecommerce sites, on paginated result - any idea why? ** Now the way I'd deal with this is: Meta robots tags on the parameter pages I don't want indexing (nofollow, noindex - this is not duplicate content so I would nofollow but perhaps I should follow?)
Intermediate & Advanced SEO | | McTaggart
Use rel="next" and rel="prev" links on paginated pages - that should be enough. Look forward to feedback and thanks in advance, Luke0 -
Ecommerce SEO: Shared content on product pages
Hi Guys, I am wondering what the best practices are for avoiding duplicate content on product pages that have shared content. For example, say I have a 3 different product pages for each of the following: Verizon IPhone 5 16GB, AT&T IPhone 5 16GB, AT&T IPhone 5 32GB. Obviously each product is for the most part the same (all are IPhone 5). The only differences lie in the carrier of the phone and the storage capacity. I want to write product descriptions for each page to target a variety of different keywords, but I don't want to get penalized for duplicate content. Does anybody have any experience in what the SEO best practices are for product pages that have shared content like this? Thank you!
Intermediate & Advanced SEO | | Cody_West0 -
How long takes to a page show up in Google results after removing noindex from a page?
Hi folks, A client of mine created a new page and used meta robots noindex to not show the page while they are not ready to launch it. The problem is that somehow Google "crawled" the page and now, after removing the meta robots noindex, the page does not show up in the results. We've tried to crawl it using Fetch as Googlebot, and then submit it using the button that appears. We've included the page in sitemap.xml and also used the old Google submit new page URL https://www.google.com/webmasters/tools/submit-url Does anyone know how long will it take for Google to show the page AFTER removing meta robots noindex from the page? Any reliable references of the statement? I did not find any Google video/post about this. I know that in some days it will appear but I'd like to have a good reference for the future. Thanks.
Intermediate & Advanced SEO | | fabioricotta-840380 -
Transferring link juice from a canonical URL to an SEO landing page.
I have URLs that I use for SEM ads in Google. The content on those pages is duplicate (affiliate). Those pages also have dynamic parameters which caused lots of duplicate content pages to be indexed. I have put a canonical tag on the Parameter pages to consolidate everything to the canonical URL. Both the canonical URL and the Parameter URLs have links pointing to them. So as it stands now, my canonical URL is still indexed, but the parameter URLs are not. The canonical page is still made up of affiliate (duplicate) content though. I want to create an equivalent SEO landing page with unique content. But I'd like to do two things 1) remove the canonical URL from the index - due to duplicate affiliate content, and 2) transfer the link juice from the canonical URL over to the SEO URL. I'm thinking of adding a meta NoIndex, follow tag to the canonical tag - and internally linking to the new SEO landing page. Does this strategy work? I don't want to lose the link juice on the canonical URL by adding a meta noindex tag to it. Thanks in advance for your advice. Rob
Intermediate & Advanced SEO | | partnerf0 -
Keywords under product listing pages
Hi guys, One of my main concerns when we start redesigning the site Trespass.co.uk, is the current pages like this one http://www.trespass.co.uk/snow-sports/clothing/ski-jackets/womens-ski-jackets are bordering over optimisation. Is this the case as each product listed in the url above has "womens ski jacket" under each product. If we have 50 products on each product listing page with the product name + type of product, ie. flora womens ski jacket, xyz mens waterproof jacket. Are we over optimising the page for the main keywords by having them under each product? Would that page be over optimised for womens ski jackets? Thanks guys
Intermediate & Advanced SEO | | Trespass0 -
ECommerce products duplicate content issues - is rel="canonical" the answer?
Howdy, I work on a fairly large eCommerce site, shop.confetti.co.uk. Our CMS doesn't allow us to have 1 product with multiple colour and size options so we created individual product pages for each product variation. This of course means that we have duplicate content issues. The layout of the shop works like this; there is a product group page (here is our disposable camera group) and individual product pages are below. We also use a Google shopping feed. I'm sure we're being penalised as so many of the products on our site are duplicated so, my question is this - is rel="canonical" the best way to stop being penalised and how can I implement it? If not, are there any better suggestions? Also, we have targeted some long-tail keywords in some of the product descriptions so will using rel-canonical effect this or the Google shopping feed? I'd love to hear experiences from people who have been through similar things and what the outcome was in terms of ranking/ROI. Thanks in advance.
Intermediate & Advanced SEO | | Confetti_Wedding0 -
What are best SEO practices for product pages of unique items when the item is no longer available?
Hello, my company sells used cars though a website. Each vehicle page contains photos and details of the unit, but once the vehicle is sold, all the contents are replaced by a simple text like "this vehicle is not available anymore".
Intermediate & Advanced SEO | | Darioz
Title of the page also change to a generic one.
URL remains the same. I doubt this is the correct way of doing, but I cannot understand what method would be better. The improvement I am considering for pages of no longer available vehicles is this: keep the page alive but with reduced vehicle details, a text like: this vehicles is not available anymore and automatic recommendations for similar items. What do you think? Is this a good practice or do you suggest anything different? Also, should I put a NOINDEX tag on the expired vehicles pages? Thank you in advance for your help.0