Creating Sub Pages To Target Specific Keywords

[ScottBaxterWW]

Hi Guys,

Hope you can answer this question.

Our website is currently on the first page in position 6 for a competitive keyword, domain is 11years old and currently has a PR of 4.

At the moment there are 4 competitors above us one of which as two listings, they have managed to do this by creating a page dedicated to the keyword. E.g www.ourdomain.co.uk/key-word.html.

Do you think we would achieve a good ranking if we built the same page but with fresh content and links pointing to that page?

Cheers.

[dmac]

We put up a new keyword landing page with original keyword rich content last Friday. Sent out some tweets and it was indexed by google by Monday. It drove up the SERPS of our keyword by Monday, but only for our home page. Even though this landing page isn't ranking yet, the results to our homepage are nothing short of amazing. We also have it linked a few times throughout our site. We're building some quality links to it now and are putting up another landing page tomorrow with the same execution plan. BTW, we are also PR4 and in a very competitive national niche, so getting to first page has been challenging. Before the new article we were pages 2-3 now we are pages 1-2.

[JoeAmadon]

You're welcome.

I'd create the links once the page has been created. The links will help the new page get cached and start ranking. The only reason you wouldn't want to create links to that page is if that page presents more obstacles to converting a customer. But you should focus on removing those obstacles rather than avoiding linking to the page.

[ScottBaxterWW]

Hi Joe,

Thanks for the reply.

What would you opinion be on creating links to that page? would you wait for that page to be cached and ranking before you start creating links? OR create the links before its cached and ranking?

[JoeAmadon]

I think you could achieve good rankings by following that technique. Typically, you would want one page dedicated to each keyword you're targeting. This can get out of hand, but if you have good, unique content for that page/keyword, definitely create it.