Can you help me find out why these competitors are outranking?
-
I have been compiling metrics comparing this site (http://brightandclearpools.com) with two competitors (http://www.barracudapoolservice.com/ and http://peoria-pool-service.com). Nothing is really screaming out to me why they are outranking Bright and Clear Pools. BCP has
- higher page and domain authority
- stronger citation profiles
- more customer reviews
- more content
- better site/on-page optimization
This is for
- organic rankings,
- keyword phrase 'pool service Peoria',
- I am using the Peoria geomodifier in an unpersonalized search.
Although the client would be using both the keyword phrase with geomodifier 'pool service Peoria' while using a device in the Peoria area. An attachment for user metrics are in the response below.
Is there something I am completely overlooking? Your feedback will be so helpful. Thank you in advance for taking the time to help me look into this!
-
My pleasure, Ryan, and good luck with the work ahead!
-
Hello Miriam,
Thank you for taking time out of your day to help me look into the issue. I see the issues you mentioned. I agree this is a great place to start.
I'll begin looking through the site and creating more unique content, and see how that might influence rankings. Thanks again.
-
Hi Ryan,
Thanks for the clarification. While the site is very appealing visually and I can see the work that has gone into it, I believe you have a duplicate content issue going on. For example, I cut and pasted this text from your Carefree Systems page, "An ionized pool is one of the greatest pleasures you will experience. Once" and it is coming up on multiple websites. Check this out:
Let's try another. From your Ionization page text, "pool vacuums first came out. Today you probably won’t"
So, this would be my first top priority with the site. Discover all duplicate content and write fresh, unique content for the pages. I also noticed that some pages have very little text on them. It's worth it to take the time to really write out the very best, most complete and engaging content you can for every single page you publish on the website.
I cannot say what percentage of lower rankings than competitors may be being caused by duplicate content, but it certainly is a red flag. Hope this insight is helpful as a place to start.
-
Thanks Josh! I attached the user metrics to the response above.
I don't have access to any paid software besides Moz Pro. To test I am using Moz OSE to view link profiles, and reviewing SERP's and competitor sites manually.
-
Forgive me for being sparse on the details. I appreciate the help! This is for
- organic rankings,
- keyword phrase 'pool service Peoria',
- I am using the Peoria geomodifier in an unpersonalized search.
Although the client would be using both the keyword phrase with geomodifier 'pool service Peoria' while using a device in the Peoria area.
User Metrics attached. Thanks again!
-
Hi Ryan,
I'll be happy to take a look at this with you. Would you be able to answer a couple of questions please?
-
What keyword phrase are you wondering about? Is it 'pool cleaning', 'pool service'?
-
Are you asking about local pack rankings or organic rankings?
-
Are you adding a geomodifier (like Peoria) to your search term? If so, what is it?
-
Or, are you not adding a geomodifier, but are simply searching from your device based in Peoria (or some other city)?
These details will help clarify this for the community. Thanks!
-
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Business Split into 2 Businesses - Residential and Commercial Site - 2 different URLs and both have the same address! Can we create 2 separate Google My Business Accounts?
Business Split into 2 Businesses - Residential and Commercial Site - 2 different URLs and both have the same address! Can we create 2 separate Google My Business Accounts?
Local Listings | | 9thCO0 -
Help with Yelp for Brands :)
I want to restructure our franchise Yelp accounts, I am looking for an easier way to deploy Yelp accounts that are structured at a brand level where I can add franchisees as managers but still be able to look at Yelp at a brand account short of advertising of course. We have over 380 locations each with their own accounts and ad goals. Is this possible? Does it have a method like Google My Business or Bing Places? It's not a priority for us since we first claim and optimize this for all of our franchisees, Just looking for an easier way to help your franchisees with deployments, scale and also helping us keep a consistent brand standard. Cheers, JonGeek
Local Listings | | uBreakiFix0 -
I need some help with my addresses, please.
I've only ever had a mailing address for my business, but I now have a new physical address which I use to meet clients at, and it's in a different city. There's no mailing address at the physical location though, so I'm keeping my mailing address at the post office where's it always been. What should I do about changing my address? Should I change it, or leave it alone? I could add it easily to my website, as a physical address and a separate mailing address. But what about my Google Maps listing, social sites, and citations? I rank at the top for my keywords in my original city, so I don't really want to lose that. Would it be a good idea to add a location/landing page to my website for the new city, to help me rank there? Hope that made some sense - thanks in advance.
Local Listings | | Coppell0 -
How can we better control GMB photos on Google SERPs?
Has anyone had luck choosing photos to display on SERPs for their Google My Business profile pages? Recently, Google has been overriding our photo choices and they've picked some terrible, user-submitted photos to show on SERPs. Our clients are understandably upset about this and we've tried flagging photos which works only a small % of the time. When we call Google they say they can luckily remove individual photos, but this isn't too scalable across dozens of clients we work with. How can we have better control over the photos that show on GMB listings? Any suggestions or best practices would be appreciated! Attached is an example of one we have showing on SERPs for a dealer. Screen-Shot-2017-10-25-at-2.16.52-PM.png
Local Listings | | SummitAuto1 -
Can you use Google Posts to make updates about emergency closures?
A client of mine asked about the new Google Posts feature that can be used via GMB. The question is can you use Google posts to give updates to visitors about emergency closures?
Local Listings | | BigChad20 -
4 shared locations - 1 phone number - legacy GMB - HELP!!!
I have a friend who is a dietician and has the following issue with his business He works in 4 different locations across town- Each location is shared with other practitioners. - he uses the same phone number for each location (free 0800 UK number)- he has legacy google places profiles for some locations with some reviews he'd like to keep and other locations he'd like to delete.He'd like to be present on page 1 of google for terms like dietician in "name of location he works in"I am clearly concerned about his NAP profile since he only has 1 phone number for all locations.The address of each location can clash with other practitioners working there who have already registered a GMB profile using the same addresses although there might be the possibility of using something like "suite x" to differentiate his business in the address.Can anybody advice on how they would approach this one please.Thanks
Local Listings | | coolhandluc0 -
2 listings on Google Local....Need Help!
Hi All, One of our client have 2 business listings on Google Local for same business (same NAP but different website). Actually, their first website was under Google Penalty. They tried to remove the penalty but could not get rid of it so they bought a new domain and started working on it and listed the same business with new website URL. Now, their business is having 2 listings but with different URLs. How can we merge these two? Please advice. Thanks in Advance.
Local Listings | | sachin-sv0 -
How do I find my kml file?
I know this is kind of ridiculous, but I can't find my kml file to see if it uploaded correctly or not. I know my geositemap did, but I can't seem to find this one. What would the location be? www.yoursite.com/kml? Thanks, Ruben
Local Listings | | KempRugeLawGroup0