Link building strategy
-
Hello Moz Community,
For the last couple of months we have been trying to improve our ranking in Google UK for the keyword "church candles"
http://www.wattsandco.com/church-supplies/church-candles.html
We’ve been contacting relevant interiors/lifestyle blogs to feature our candles including anchor text linking back to our page. Our anchor text has been predominately our brand (Watts & Co) but also other key search terms (Watts and Co church candles, Watts and Co pillar candles).
We have been tracking our ranking for the keyword “Church candles” using the Moz “ Rank Tracker” and we started on position 15 in Google UK. We went up to 12 briefly before moving down every week to 15, 17, 19 and 22. We checked today and we have moved back up slightly to 19.
Our progress seems to be a bit slow and inconsistent. We wanted to reach out for any advice on how we can move up? If there was any way we can improve our strategy?
Here’s the links we have built so far:
http://nostalgiecat.blogspot.co.uk/2015/10/what-autumn-means-to-me.html
http://blog.pollyrowan.com/2015/10/5-small-ways-to-decorate-your-home-that.html
http://www.happyhomebird.com/2015/10/watts-co-candles-for-cosy-autumn-home.html
http://www.frolic-blog.com/2015/10/beeswax-candles-for-fall/
http://hisforhomeblog.com/lighting/watts-co-church-candles/#axzz3qhqN1wzA
http://lorilangille.blogspot.co.uk/2015/11/sponsored-post-watts-and-co.html
http://www.californiahomedesign.com/product-finds/waxing-poetic-must-have-candles
Thanks so much!
-
It's best to either do redirects to pages that are essentially the same - did the blue candle have it's color renamed to robin's egg and thus got a new SKU/page? - or to build a creative 404 page that helps customers find the most common thing they look for on your site and putting a search box to help them. Here's an article about creative 404s for inspiration.
-
One of the hardest things about SEO is having the patience to wait for results! Keep building your high quality links and you should see some results soon.
You may want to revise your page title tag as well, you mention candles in it 3 times, i would mention candles twice max although im sure some would argue with me, it just looks a little spammy.
As another suggestion you could also have some introductory text on the page describing the candles, what makes them unique? why should people buy your candles and not other candles? This may help with ranking but will also add value for users.
-
No, all of these 404's are from links within your site. You need to explore which pages have the 404 because they now have broken links, redirect all to the home page is a really messy way to deal with these. Do you use a crawler? If not I suggest screaming frog, the paid version is great, but the free version will give you an idea how useful the tool is there is just a limit to how many pages you can crawl.
-
Thank you thats really helpful. Should we re-direct all 404 links to our homepage: http://www.wattsandco.com/ ? Thanks
-
7 Backlinks isn't really a lot, but I'm sure they are all high quality, keep at it, backlink building is a long game.
The first red flag that your site sets off for us is that in your robots.txt (see: http://www.wattsandco.com/robots.txt) you reference a sitemap that is not your domain http://www.wallpapered.com/sitemap/sitemap.xml. Update that to reference the proper sitemap http://www.wattsandco.com/sitemap/sitemap.xml.
Also we would suggest dealing with your 404's we started crawling your site, 35% done and already seeing 91 404ing links.
You might want to consider exploring using Moz Local, although we have found the majority of converting traffic come from Bing Places, Apple Maps, Google My Business and Facebook business listings, the rest of the listings in Moz Local serve as great backlinks.
I hope that helps, good luck
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is it a good strategy to link older content that was timely at one point to newer content that we would prefer to guide traffic and value to
Hi All, I've been working for a website/publisher that produces good content and has been around for a long time but has recently been burdened by a high level of repetitious production, and a high volume in general with pages that don't gather as much traffic as desired. One such fear of mine is that every piece published doesn't have any links pointing to when it is published outside of the homepage or syndicated referrals. They do however have a lot (perhaps too many) outbound internal links away from it. Would it be a good practice, especially for new content that has a longer shelf life, to go back to older content and place links pointing to the new one? I would hope this would boost traffic via internal recircultion and Page Authority, with the added benefits of anchor text boosts.
Intermediate & Advanced SEO | | ajranzato91 -
How do I find the links on my site that link to another one of my pages?
I ran IIS Seo toolkit and it found about 40 pages that I have no idea how they exist. What tool can I use to find out what internal link is linking to them so I can fix them or get rid of them?
Intermediate & Advanced SEO | | EcommerceSite0 -
How should i best structure my internal links?
I am new to SEO and looking to employ a logical but effective internal link strategy. Any easy ways to keep track of what page links to what page? I am a little confused regarding anchor text in as much as how I should use this. e.g. for a category page "Towels", I was going to link this to another page we want to build PA for such as "Bath Sheets". What should I put in for anchor text? keep it simple and just put "Bath Sheets" or make it more direct like "Buy Bath Sheets". Should I also vary anchor text if i have another 10 pages internally linking to this or keep it the same. Any advise would be really helpful. Thanks Craig
Intermediate & Advanced SEO | | Towelsrus0 -
Because Goolge chose this link to my site?
I'm better ranked in Google for that link (http://www.vipgoldrj.com/paginas/ensaios.html) and not in (http://www.vipgoldrj.com/), you know you explain why? In all keywords, except that (luxury escorts in Rio de Janeiro) Sorry my english, I'm from Brazil and I'm using Google translator.
Intermediate & Advanced SEO | | WebMaster0210 -
100 + links on a scrolling page
Can you add more than 100 links on your webpage If you have a webpage that adds more content from a database as a visitor scrolls down the page. If you look at the page source the 100 + links do not show up, only the first 20 links. As you scroll down it adds more content and links to the bottom of the page so its a continuos flowing page if you keep scrolling down. Just wanted to know how the 100 links maximum fits into this scenario ?
Intermediate & Advanced SEO | | jlane90 -
Directories - Bad or Good for Link Building (Discussion on Penguin)
Hello, I would like to hear everybodies opinion on directories for link building now that penguin is out. Here's a good background post: http://www.seomoz.org/blog/web-directory-submission-danger Do you think their out? How do you still use them? Which ones do you stick to?
Intermediate & Advanced SEO | | BobGW0 -
Natural Link Profile, low and high value links, really?
I cant really get my head around this one. I've read a few times when building links make sure you pick up so low value links as well. So here is an example (and lets say each link takes half hour to get): I got 5 hours of link building and this is what I have managed to get with the time. 1. 10 high value links all with PA/DA 50-60+ 2. 5 high value links with PA/DA 50-60+ AND another 5 low value links with PA/DA 10-. Surely #1 beats #2 hands down?
Intermediate & Advanced SEO | | activitysuper0 -
Link Building Tactics for 2012?
Hi all! Happy New Year! Just wanted to pop in here and start a discussion to see what are some of the most effective link building techniques you'll be using for 2012? -Andy
Intermediate & Advanced SEO | | alhallinan1