Web Stie STUCK on page 2 for 2years
-
Our website is a dating site for adults (not porn) (http://www.swingersocial.com) It’s been STUCK in the middle of page 2 for 1 ½ years. Moving up or down 2 ranking, that’s it. The way we determine our location is by entering the most common phrases used by people who search for our type of site. We surveyed 50+ people and the phrases they most frequently entered when using Google were “swingers websites” “swingers sites” and “free swingers sites”. In addition to our competitors ranking above us, they show “movement” in their rankings up & or down. Some even dropped to page 2 but they recovered – we are not seeing the same movement or recovery.
Pages crawled on have remained virtually unchanged for months. The last 1 ½ years we have hired SEO companies, and as a result a great deal of effort has been put into the site. We are not naïve and realize some were better than others. We’ve invested a great deal of effort into content, key words, modifying tags, and throughout all of this we’ve seen no change. We had a detailed audit suggesting improvements (no surprise), the report overall was positive stating “There are a few things to do to optimize the site but looking at the keywords, SwingerSocial.com should be able to rank high.”
We also implemented a blog area with over 70 blog posts. Our competitors on the other hand have only two blog posts and are continually ranking higher than us. Additionally, our competitors do not have sites on Pinterest, G+, FB, or Twitter – we have a presence on some of these.
I do know that the number and quality of links are terrible. I’m looking for a partner to help us make strategic changes to the site that will allow us to rank higher.
-
Definitely a frustrating problem!
After taking a look at your site, it might actually be overly optimized for the term "swinger." Specifically, it shows up on your homepage (in the various sections) in the text 122 times. This is an older, but still good WBF from Cyrus talking about over optimization and how it can hurt you.
A quick look at your backlink profile for your homepage shows not very links that are followed and aren't on low-quality and potentially spammy directories, as you mentioned. Building quality links back to your site will definitely help. Getting more content built will definitely let you build links a lot better.
When it comes to content and social media in the adult space, PornHub is really leading the innovation. They wrote a great article about what they do for our blog. Definitely when it comes to content, part of the problem with your site is that everyone is behind a log-in and thus, behind closed doors for Googlebot. I haven't seen anyone in the swinger space really own content and social; and that could definitely set your company apart.
Hope that gives you somewhere to start!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Universal rankings has made my page not show in rankings any more
We've had a page with a video on it for ages; it always ranks well, generally around no. 5. But I've noticed that it's now ignored in SEMOZ as a page, and only shows as a Universal Result - so it looks as though our top page is no. 22, even thought the video shows as an icon still in the same position, no. 5. That's annoying as I now have to explain to my stakeholders how come our rankings appear to have dropped off a cliff - when i fact they haven't. The page appears in google SERPS exactly as it always has. Can anything be done to make it appear back as it did in SEMOZ? Thanks
Moz Pro | | challMOZ0 -
Why are not nofollowed links counted in On-Page Analysis Report?
When I run the On-Page Analysis on our homepage, the report says the page has 238 **"Internal followed links". ** Why are not nofollowed internal links counted as well? Nofollowed links have been leaking link juice for quite some time now. Martin
Moz Pro | | TalkInThePark0 -
Page Penalization
Hiya, Looking for some advice, i have a page which the on page optimization tool shows as an A grade and Google has indexed it. I have checked vie site: however is not being found in search results even for an exact match on the page title which is very specific. I believe the page may be being penlized for over optimisation? any advice would be great! URL is www.tots-away.com/child-friendly-holidays-spain/
Moz Pro | | iprosoftware0 -
On page links tool here at Seomoz
Hi Seomoz - first of all, thanks for the best SEO tools I have ever worked with (this is my first question in this forum, and also I just subscribed as a paying customer after the 30 days trial you guys offer). My question: After having worked for several weeks on getting the numbers of links in our forum on www.texaspoker.dk down, we are somewhat surprised to see that we didn't succeed in getting lower numbers. For instance, this page: http://www.texaspoker.dk/forum/aktuelle-konkurrencer/coaching-projekt-bliver-du-den-udvalgte has (that's what Seomoz seo tool tells us): 239 on page links. Can this really be true? We can't find these links, and we actuually did a lot to lower the numbers of links, for instance the forum members picture was a link before, and also there was a "go to top" link in each post in the forum. Thanks a lot.
Moz Pro | | MPO0 -
Fixing the Too Many On-Page Links
In our campaign I see that it reported that some of our pages have too many on-page links. But I think most of the links that was seen by MozBot is related to our images. There are a lot of images in our site and at the same time we support 11 languages which adds additional links One of the pages that have a lot of links is www.florahospitality.com/dining.aspx What can you <a></a>suggest to fix this? Thanks. <a></a><a></a><a></a><a></a><a></a><a></a><a></a><a></a><a></a><a></a><a></a><a></a><a></a><a></a><a></a><a></a><a></a>
Moz Pro | | shebinhassan0 -
Why are these pages considered duplicate page content?
A recent crawl diagnostic for a client's website had several new duplicate page content errors. The problem is, I'm not sure where the error comes from since the content in the webpage is different from one another. Here's the pages that SEOMOZ reported to have duplicate page content errors: http://www.imaginet.com.ph/wireless-internet-service-providers-term http://www.imaginet.com.ph/antivirus-term http://www.imaginet.com.ph/berkeley-internet-name-domain http://www.imaginet.com.ph/customer-premises-equipment-term The only thing similar that I see is the headline which says "Glossary Terms Used in this Site" - I hope that the one sentence is the reason for the error. Any input is appreciated as I want to find out the best solution for my client's website errors. Thanks!
Moz Pro | | TheNorthernOffice790 -
New To SEOMOZ, 2 Questions...
Hi, 1. I got signed up with SEOMOZ yesterday and would like to know about the competitive analysis tool. I saw in a demo video of SEOMOZ that there was an aspect of Social links (Facebook etc) included in the analysis, I can't see this in my analysis however. 2. Is it possible to change websites over time? Let say in a few months I want to work on a new website, can I remove one of my 5 and add a new one? Thanks! James
Moz Pro | | James10 -
Redirecting duplicate .asp pages??
Hi all, I have a bit of a problem with duplicate content on our website. The CMS has been creating identical duplicate pages depending on which menu route a user takes to get to a product (i.e. via the side menu button or the top menu bar). Anyway, the web design company we use are sorting it out going forward, and creating 301 redirects on the duplicate pages. My question is, some of the duplicates take two different forms. E.g. for the home page: www.<my domain="">.co.uk
Moz Pro | | gdavies09031977
www..<my domain="">.co.uk/index.html
www.<my domain="">.co.uk/index.asp</my></my></my> Now I understand the 'index.html' page should be redirected, but does the 'index.asp' need to be directed also? What makes this more confusing is when I run the SEOMoz diagnostics report (which brought my attention to the duplicate content issue in the first place - thanks SEOMoz), not all the .asp pages are identified as duplicates. For example, the above 'index.asp' page is identified as a duplicate, but 'contact-us.asp' is not highlighted as a duplicate to 'contact-us.html'? I'm a bit new to all this (I'm not a IT specialist), so any clarification anyone can give would be appreciated. Thanks, Gareth0