Mobile Site Panda 4.2 Penalty
-
We are an ecommerce company, and we outsource our mobile site to a service, and our mobile site is m.ourdomain.com. We pass the Google mobile ready test.
Our product page content on the mobile site is woefully thin (typically less than 100 words), and it appears that we got hit with Panda 4.2 on the mobile site. Starting at the end of July, our mobile rankings have dropped, and our mobile traffic is now about half of what it was in July. We are working to correct the content issue but it obviously takes time.
So here's my question - if our mobile site got hit with Panda 4.2, could that have a negative effect on our desktop site?
-
My gut says that this is not a Panda hit. Any sites that I saw get hit with Panda in July were hit on exactly July 17th or 18th.
The decision to noindex (I'm assuming you meant noindex rather than nofollow?) product pages is one that would likely need some in depth investigation made in order to decide. But, in most cases I do not recommend noindexing products.
A drop from #1 to #3 does not sound typical of a Panda hit. That said, I have seen some Panda hit sites that start with a slight decline and continue to fall from there. But, again, my gut is saying this is not Panda. A drop from #1 to #3 could be a whole bunch of things and I'm guessing that having some thin product pages is not your main problem.
This sounds like a question that is probably a little too detailed to be answered in Q&A. Perhaps if you are able to provide the url you can get some better feedback, but otherwise you'll mostly be getting gut instincts and opinions.
-
Yep. We got hit around 7/22. We're an ecommerce site, and most of our 2000 products have little to no search value. We were focused on roughly 50 products. We took about a 20% hit on desktop and 35% on mobile. We had one high value (100K+ monthly searches) product ranked #1 that dropped to #3, and I wrote the traffic drop off to that. Digging in a little deeper, I realized that we got hit. The traffic dropped maybe 10%, but it's been a slow erosion ever since.
All but a handful of products have descriptions between 40-60 words. We are in the process of creating new content, but it's expensive.
Does it make sense to nofollow product pages that have no search value?
-
I can't say that I have heard of a case where just the mobile site was affected by Panda. As far as I know, Panda doesn't distinguish between mobile and desktop, but I could be wrong.
Did the drop happen at the end of July, or was it July 17/18? The latter is when Panda refreshed. Although it was a rolling refresh, we really didn't see much Panda action near the end of July.
My money would be on either some type of a technical issue surrounding the move to an m.dot site.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
All URLs in the site is 302 redirected to itself
Hi everyone, I have a problem with a website wherein all URLs (homepage, inner pages) are 302 redirected. This is based on Screaming Frog crawl. But the weird thing is that they are 302 redirected to themselves which doesn't make any sense. Example:
Intermediate & Advanced SEO | | alex_goldman
https://www.example.com.au/ is 302 redirected to https://www.example.com.au/ https://www.example.com.au/shop is 302 redirected to https://www.example.com.au/shop https://www.example.com.au/shop/dresses is 302 redirected to https://www.example.com.au/shop/dresses Have you encountered this issue? What did you do to fix it? Would be very glad to hear your responses. Cheers!0 -
Why does some sites rank with no seo
Why is it that some site rank with zero efforts? I have been working on some seo for a while on my main site and i have been getting more info competition analysis with sem and moz. Looking at the states from this website which tends to popup often in the searches on page 1-2 before my site. This site is not keyword optimized, meaning they arent even trying to rank.
Intermediate & Advanced SEO | | CooperStrzelecki
There is no content, articles etc.,
6 backlinks (nothing powerful just 2 directory links and 2 from developer)
Site really isnt even designed to get traffic as its a trade only ecommerce website
I doubt they are hiding anything as far as backlinks etc. as it will get them too many visitors they dont want
The city i am searching isnt even on the page (it is a city within a city so maybe google still relates it)
PA 24 DA 15 Now my site:
Optimized reasearched keywords
175 backlinks
All my main pages have content with images, alt tags, internal linking
full of content, blogs, videos, products (probably 4000, could a site being too big be an issue?)
Site gets regular updates
I probably have 200 citations
All the social media which gets done often
PA 32 DA 20 They do get a good bit of traffic but that is probably the only thing i would see but it would be direct traffic mostly i believe as it would be people going to order regularly since it is a print reseller. They may have some age on me 15 vs 8 years. Could it be some kind of penalty i am not sure about lingering? According to what i know to check everyything looks ok, no shady links accoding to sem. I am working more and more on all the pages but this competittion site really doesnt have crap going on probably 8 pages and 1 page does all the ordering. What the hell does google want from me exactly!0 -
Something happened within the last 2 weeks on our WordPress-hosted site that created "duplicates" by counting www.company.com/example and company.com/example (without the 'www.') as separate pages. Any idea what could have happened, and how to fix it?
Our website is running through WordPress. We've been running Moz for over a month now. Only recently, within the past 2 weeks, have we been alerted to over 100 duplicate pages. It appears something happened that created a duplicate of every single page on our site; "www.company.com/example" and "company.com/example." Again, according to our MOZ, this is a recent issue. I'm almost certain that prior to a couple of weeks ago, there existed both forms of the URL that directed to the same page without be counting as a duplicate. Thanks for you help!
Intermediate & Advanced SEO | | wzimmer0 -
I've got duplicate pages. For example, blog/page/2 is the same as author/admin/page/2\. Is this something I should just ignore, or should I create the author/admin/page2 and then 301 redirect?
I'm going through the crawl report and it says I've got duplicate pages. For example, blog/page/2 is the same as author/admin/page/2/ Now, the author/admin/page/2 I can't even find in WordPress, but it is the same thing as blog/page/2 nonetheless. Is this something I should just ignore, or should I create the author/admin/page2 and then 301 redirect it to blog/page/2?
Intermediate & Advanced SEO | | shift-inc0 -
SEO Site Analysis
I am looking for a company doing a SEO analysis on our website www.interelectronix.com and write a optimization proposal incl. a budgetary quote for performing those optimizations.
Intermediate & Advanced SEO | | interelectronix0 -
Convertinh Website for Mobile ?
Dear All, My website (a rental website where you can hire anything online) currently has approx 1/3 of it's traffic from mobile devices , ipads, iphones, blackberry , HTC etc etc. The bounce rate is slightly higher for these at 47% but we have not optimised our site to be mobile friendly as yet. This is something I want to do. Do we just make it fit well into a 320 pixel screen or should we do new wire frames etc and essentially make a cut down website just for mobile. One of the things I know we will do is to make it pick up someones location and retrieve results nearest to them but is there any other do's and don'ts when going down the mobile route ?. I seem to find conflicting infomation when researching this , one example is about using a different url for mobile , one site says it gets you more traffic whilst another says don't use a different url. Also does anyone know of any good tips or sites where I can get some useful info about making the site Mobile Friendly >? thanks Sarah.
Intermediate & Advanced SEO | | SarahCollins0 -
What's the best way to manage content that is shared on two sites and keep both sites in search results?
I manage two sites that share some content. Currently we do not use a cross-domain canonical URL and allow both sites to be fully indexed. For business reasons, we want both sites to appear in results and need both to accumulate PR and other SEO/Social metrics. How can I manage the threat of duplicate content and still make sure business needs are met?
Intermediate & Advanced SEO | | BostonWright0 -
How Does This Site Rank So Well?!
So this website -> http://bailbondsripoffreport.com/ Ranks on the First Page for the term "Bail Bonds" It's the spammiest crappiest piece of junk website ever! lol - How does this site rank so well, it's not even a year old and it's link structure is crap. Can I like report them and have them removed lol. Any ideas would be appreciated. Thanks!
Intermediate & Advanced SEO | | utahseopros0