Where and how much; Schema best practices.
-
Couple of schema questions:
- Should I 'only' mark up the contact page, as this has the most information?
- What about the header and footer, should I tag everything there also?
- If I do mark up the header, footer, and contact page, I end up with 3 "LocalBusiness" entries in Google testing tool, is that bad?
-
So here's one issue I have; I don't have the company name plastered all over the place. The only place that it actually appears in text format is in the footer. Site image in only in the header, hours of operation are only on the contact page.
http://grinbaum.moderninterface.net/
Currently I only have the contact page marked up, and I brought in a hidden div so I could mark up the info that appears only in the header and footer.
What would you suggest?
-
Hello, my friend.
Well, I have done both ways on different websites and I've seen both ways work fine. However, just to cut time on adding schema and potential problems (who knows how google gonna treat duplicate schema tomorrow), I tend to add local business markup to header OR footer and use contact page for contactPoint markup. This has been working swell for me.
Hope this helps.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Best way to absorb discontinued brand/domain?
Our parent company is looking to absorb the domain of a brand we are discontinuing. The domain we want to absorb has a thousands of blog posts from 2010 onward. Much of the content is old but still high-converting. We would like to keep as much of the potential traffic as possible, but we don't want the parent website to become too large or lose credibility with too many 301 redirects. Any advice on the best way to do this?
Technical SEO | | NichGunn1 -
Best practices when merging 2 domains with different themes and CMS's?
I have a client with 2 sites - one for an external audience and one for their ~2,000-3,000 employees. The external site (call it acme.com), built on WP with a custom theme, is pretty small. The internal site (call it acmeinternal.com) has TONS of high quality content with incredible engagement metrics, but it's built on a separate CMS with an entirely different custom theme. The problem we're trying to solve now: Can we bring the internal site over to the external domain (acme.com and acme.com/internal, for example) so that client.com can benefit from the quantity and quality of content and behavioral metrics associated with the internal content? The external and internal audiences, and the corresponding content for each, are both entirely mutually exclusive. A potential client of theirs who would come to acme.com would have no reason to visit acme.com/internal (we'd actually prefer to not provide navigation to it for them), and the internal audience would treat acme.com/internal as their landing page, and all the posts would then live at acme.com/internal/news/post-name. I'm assuming there are reasons why we couldn't have half of the site on one template using one CMS, having certain SEO tags, certain HTML structure, etc where the other half of the site is using a completely different template with a different CMS with different SEO tags, different URL structure etc? To reap the reward of the great content, would we have to essentially recreate the internal site's content on the external site's cms and template? Is it even possible for the domain authority of acme.com to improve based on the engagement on acme.com/internal/_xxxx _if there's virtually zero linking back and forth between acme.com and /internal/? Any advice would be much appreciated!
Technical SEO | | ThinkAOR0 -
Youtube SEO Best Practices
Does anyone know where to find a list of SEO best practices for Youtube? Specifically...does anyone have thoughts on the SEO benefits of an @domain.com login vs @gmail.com login? Or is adding my url to the "Associated website" channel setting sufficient for SEO purposes?
Technical SEO | | brianvest0 -
Schema, aggregate ratings and trustpilot
Hi! I'm looking to include rich snippets on some of my product sites, such as price etc. In addition, it would be nice to include our overall ratings (from Trustpilot) on the different pages.
Technical SEO | | eyephone
However, I've been looking all over, and haven't really found a clear answer, as to if this is even in adherence with the Google guidelines. As it is our company overall, and not the specific products that are being rated, I have done it likes this (on product pages): name of organization
248
8,2
10. other product-specific information Would this be against guidelines?0 -
URLs in Greek, Greeklish or English? What is the best way to get great ranking?
Hello all, I am Greek and I have a quite strange question for you. Greek characters are generally recognized as special characters and need to have UTF-8 encoding. The question is about the URLs of Greek websites. According the advice of Google webmasters blog we should never put the raw greek characters into the URL of a link. We always should use the encoded version if we decide to have Greek characters and encode them or just use latin characters in the URL. Having Greek characters un-encoded could likely cause technical difficulties with some services, e.g. search engines or other url-processing web pages. To give you an example let's look at A) http://el.wikipedia.org/wiki/%CE%95%CE%BB%CE%B2%CE%B5%CF%84%CE%AF%CE%B1which is the URL with the encoded Greek characters and it shows up in the browser asB) http://el.wikipedia.org/wiki/Ελβετία The problem with A is that everytime we need to copy the URL and paste it somewhere (in an email, in a social bookmark site, social media site etc) the URL appears like the A, plenty of strange characters and %. This link sometimes may cause broken link issues especially when we try to submit it in social networks and social bookmarks. On the other hand, googlebot reads that url but I am wondering if there is an advantage for the websites who keep the encoded URLs or not (in compairison to the sites who use Greeklish in the URLs)! So the question is: For the SEO issues, is it better to use Greek characters (encoded like this one http://el.wikipedia.org/wiki/%CE%95%CE%BB%CE%B2%CE%B5%CF%84%CE%AF%CE%B1) in the URLs or would it be better to use just Greeklish (for example http://el.wikipedia.org/wiki/Elvetia ? Thank you very much for your help! Regards, Lenia
Technical SEO | | tevag0 -
How do i best utilize my exact keyword match domain names as landing pages?
I own mutiple exact keyword match domain names which I would like to utilize as landing pages for my business.I would like to know if it would be best to host each page as a seperte website?or would it be best to simply link the domain name thorugh the domain registrar to an already exisiting page on the main website. example: cheapshoes.com --> www.thebestshoes.com/cheapshoes I would like to do this in the most seo friendly manner so that the exact keyword domain is ranked within google without losing any PR. Which method is best? and what type of linking should be used through the domin registrar?
Technical SEO | | snapbacksmith0 -
Schema coding
Hi, I was wondering if you may know if you have to keep to the and coding when adding schema code to the site. For example if I'm already using H and P tags can I add the "itemprop" to those or do they have to be in aor as in the example below: <span itemprop="name">Kenmore White 17" Microwavespan>
Technical SEO | | DragonSearch
Product description:
<span itemprop="description">0.7 cubic feet countertop microwave. Has six preset cooking categories and convenience features like Add-A-Minute and Child Lock.span> So could I code it like this? <h1 itemprop="name">Kenmore White 17" Microwaveh1>
Product description:
<p itemprop="description">0.7 cubic feet countertop microwave. Has six preset cooking categories and convenience features like Add-A-Minute and Child Lock.p> Thank you,
Etela0 -
Best practise for updating software guide
Heya! I write a guide for a specific piece of Internet-based software which is about to undergo a major patch release. No-one's going to be using the old version, so my old-version articles are essentially going to be useless, as are keywords related to the old version number. Given that, I'm intending to update all my guides to be current with the new version. However, obviously I want to keep the Google juice for the old guides, as they rank pretty well. The three options I'm considering: Simply retitle the old guides to the latest version number - "How to use Blue Widget 2.0" becomes "How to use Blue Widget 3.0". Disadvantage - my URLs still include the old version number, 2.0. Write updated guides as seperate articles and 301 redirect the old articles to them. I've done this before with some success. So, I'd 301 the URL for "How to use Blue Widget 2.0" to the url for "How to use Blue Widget 3.0", my new article. Disadvantages - possible loss of link juice? Also, I believe redirects can be kinda tricksy. Just leave both the old and new versions up there, with a link from the old version saying "outdated, check the new version". My belief is that this would be the worst idea. Should I do one of them, or something else? And why?
Technical SEO | | Cairmen0