Blog - subdomain vs. subfolderq
-
Hi everyone
I work on an ecommerce site and I'm trying to get more content together for the site & blog. The development team want to put the blog we have on a subdomain of our site, my question is - what is better for SEO
Subfolder vs. subdomain
I've read a couple of articles to say subfolder is better and a subdomain needs a lot of management to build up authority itself?
Thanks!
-
Hi Erick,
Thanks for the response. It all makes sense to me, and I'll push for it. I'll have to build a case of why we want to go with a subfolder, so having feedback and real life case studies from others is great!
Thanks!
-
Using a subfolder has shown to rank better and faster than using a subdomain in tests I've done as well. Subfolder as mentioned by other lets you use your current domain authority to help your posts rank.
Secondly if you are producing great content and actively looking for ways to promote it, as that content is shared and linked to,etc... you are not only building the page authority of your post, but building the domain authority of the site itself.
Also keep in mind how and what you name your sub folders and blog posts as those are super important to help you rank for specific keywords as well.
User experience is also a good thing to keep in mind as the more comfortable the user is with your site, the better their engagement will be. So if navigating to your blog through your known domain is better, do that because your users will feel more comfortable with it and this should also help your engagement.
-
Directory for me, as this help of so many front from reporting to domain authority.
-
I'd personally recommend subdirectory. Google tends to see subdomains as being separate websites so, as you said, it's harder to build up authority to a subdomain blog.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Schema Markup Validator vs. Rich Results Test
I am working on a schema markup project. When I test the schema code in the Schema Markup Validator, everything looks fine, no errors detected. However, when I test it in the Rich Results Test, a few errors come back.
Intermediate & Advanced SEO | | Collegis_Education
What is the difference between these two tests? Should I trust one over the other?1 -
My blog is indexing only the archive and category pages
Hi there MOZ community. I am new to the QandA and have a question. I have a blog Its been live for months - but I can not get the posts to rank in the serps. Oddly only the categories rank. The posts are crawled it seems - but seen as less important for a reason I don't understand. Can anyone here help with this? See here for what i mean. I have had several wp sites rank well in the serps - and the posts do much better. Than the categories or archives - super odd. Thanks to all for help!
Intermediate & Advanced SEO | | walletapp0 -
Article section on site or blog?
So, I've just started using MOZ since I've decided I wanna be an "expert" in SEO.
Intermediate & Advanced SEO | | KasperGJ
I run a couple of successful websites in Denmark and I've had some SEO guy do some SEO a few years back, but now I wanna learn this myself. I've already read a lot of books, blogs on the subject and talked with several SEO "experts". Anyways, I have a concrete "problem" which I need some help on deciding what to do. Its the same issue / dilemma on all my sites. Dilemma
On my site i have a menu-section called Articles and tips. As the name implies it's basically articles and tips on subjects related to the site.
The articles are both informal for the users and I also use these to attract new users on specific keywords.
The articles are not "spam" articles or quickly made articles, the actually give good information to the users and are wellwritten and so. I've hired a girl to create more articles, so there will be a good flow on articles, interviews and so on soon. Some SEO guys tells me, that I should create and use a external blog "instead" and post the articles there instead of on my site. (ex www.newsiteblog.com) And another SEO guy tells me that I should run a blog on my own site (ex www.ownsite.com/blog) , where I post the articles. I have a really hard time deciding what is the best way, since I hear all kinds of ideas, and really dont know who to trust. My own idea is, that it seems "stupid" to take content from the site and put on external blog.
Then I would also have to create a new blog, and point links from that to my site and so. Any of you guys have any ideas? Sorry for my bad english.0 -
Links to www vs non-www
I was having speed issues when I ran a test under Google Page Speed test and, as a result, switched to using Google Page Speed Service. This meant I had to switch my site from the non-www to the www. Since the switch my page is running faster but my ranking has dropped. What I'm trying to find out is the drop due to all of my previous links going to the non-www or is it because of the site being considered new and is more of a temporary issue. If it is a link issue I will contact everyone I can to see who will update the site address. Thanks everyone!
Intermediate & Advanced SEO | | toddmatthewca0 -
Frequent FAQs vs duplicate content
It would be helpful for our visitors if we were to include an expandable list of FAQs on most pages. Each section would have its own list of FAQs specific to that section, but all the pages in that section would have the same text. It occurred to me that Google might view this as a duplicate content issue. Each page _does _have a lot of unique text, but underneath we would have lots of of text repeated throughout the site. Should I be concerned? I guess I could always load these by AJAX after page load if might penalize us.
Intermediate & Advanced SEO | | boxcarpress0 -
301 vs. 404
If a listing on a website is no longer available to display is it better to resolve to a 301 redirect or use a 404? I know from an SEO point of view a 301 will pass on the link value, but is that as valuable as saying tto the user hey that page is no lonoger available try something else?
Intermediate & Advanced SEO | | AU-SEO0 -
If we add noindex to a subdomain, will the traffic to that subdomain still generate domain authority for the primary domain?
We are trying to decide whether a password protected site, that we will noindex, should be set up as a subdomain or if it should be its own domain. The determining factor here is whether or not having that noindexed subdomain will increase domain authority since its noindexed. Any ideas???
Intermediate & Advanced SEO | | grayloon0 -
Subdomains for niche related keywords
I wanted to know how efficient using a subdomain is, taking in consideration all the updates Google has made lately. I am looking to use a subdomain for a well branded website for a niche specific part of their website. The subdomain will end-up having more than 100 pages. I'd like to see in what cases do you guys recommend using a subdomain? How to get the same benefit out of a subdomain as i am getting from the actual main domain?
Intermediate & Advanced SEO | | CMTM0