How can I target more similar keywords in the most effective way?

[Andrew_IT]

Hello Community

In my niche there are many keywords that are similar and Im not sure how to go about targeting them. Quick example:

• buy domain name
• register domain name
• register domain and hosting

For these 3 keywords I have 1 article that ranks first for the first keyword and 5 and 8 for the other two.

If I want to have higher chances of landing a first position for the other 2 keywords, should I write an article for each of them? A specific piece of content designed around each single keyword?

My niche is in Italy so don't bother checking on Google

Thank you

[Ria_]

Considering the similarity in search intent, I think it would be a bad idea to produce multiple pages each targeting one of your keywords. I'd try and get them all on that one page, using different variants of the keywords on the single page and structure it into sections with headings that would be helpful for the user. If that one page is already ranking well for all three terms, it can easily just be improved. Rather than creating more pages and have them all competing against each other for the same keywords - and effectively sabotaging themselves.