How can I target more similar keywords in the most effective way?
-
Hello Community
In my niche there are many keywords that are similar and Im not sure how to go about targeting them. Quick example:
- buy domain name
- register domain name
- register domain and hosting
For these 3 keywords I have 1 article that ranks first for the first keyword and 5 and 8 for the other two.
If I want to have higher chances of landing a first position for the other 2 keywords, should I write an article for each of them? A specific piece of content designed around each single keyword?
My niche is in Italy so don't bother checking on Google
Thank you
-
Considering the similarity in search intent, I think it would be a bad idea to produce multiple pages each targeting one of your keywords. I'd try and get them all on that one page, using different variants of the keywords on the single page and structure it into sections with headings that would be helpful for the user. If that one page is already ranking well for all three terms, it can easily just be improved. Rather than creating more pages and have them all competing against each other for the same keywords - and effectively sabotaging themselves.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Keyword Ranking Fluctuations
Hi Guys I am currently working on a website where one of the keyword targets is fluctuating. The keyword is fluctuating between page 2 and page 5. What makes this strange is that we are not experiencing the issue with any other keyword targets. They are all ranking fine. It is only 1 keyword. The keyword target happens to be the main homepage keyword target - not sure if this makes a difference? The homepage targets 2 keyword e.g. Business Offices & Accessories. The homepage ranks perfectly fine for e.g. Business Accessories but is fluctuating for e.g. Business Offices! Very strange. What makes it even stranger - the keyword variations of the fluctuating keyword e.g. office for business - these variations are all fine and not fluctuating. Its only 1 keyword. If anyone has any ideas or feedback that would be great! Thanks, Duncan
Intermediate & Advanced SEO | | CayenneRed890 -
Adding a secondary keyword or other keyword variation to the title tag affect ranking for primary keyword?
Hi Moz Community, According to Google Search Console, the main keyword for our website is undergoing a low click through rate, even though we have good ranking for that keyword (top 3). Currently, our homepage's title tag is "Brand Name: Primary Keyword". I am thinking about adding a secondary keyword or other keyword variation to differentiate our company from others in order to possibly increase the click through rate. Will this affect the current ranking for the primary keyword? Also, is the clickthrough data in Google Search Console accurate? Thank you! Best, Raymond
Intermediate & Advanced SEO | | raymondlii0 -
Why some websites can rank the keywords they don't have in the page?
Hello guys, Yesterday, I used SEMrush to search for the keyword "branding agency" to see the SERP. The Liquidagency ranks 5th on the first page. So I went to their homepage but saw no exact keywords "branding agency", even in the page source. Also, I didn't see "branding agency" as a top anchor text in the external links to the page (from the report of SEMrush). I am an SEO newbie, can someone explain this to me, please? Thank you.
Intermediate & Advanced SEO | | Raymondlee0 -
Can we retrieve all 404 pages of my site?
Hi, Can we retrieve all 404 pages of my site? is there any syntax i can use in Google search to list just pages that give 404? Tool/Site that can scan all pages in Google Index and give me this report. Thanks
Intermediate & Advanced SEO | | mtthompsons0 -
Why does my home page show up in search results instead of my target page for a specific keyword?
I am using Wordpress and am targeting a specific keyword..and am using Yoast SEO if that question comes up.. and I am at 100% as far as what they recommend for on page optimization. The target html page is a "POST" and not a "Page" using Wordpress definitions. Also, I am using this Pinterest style theme here http://pinclone.net/demo/ - which makes the post a sort of "pop-up" - but I started with a different theme and the results below were always the case..so I don't know if that is a factor or not. (I promise .. this is not a clever spammy attempt to promote their theme - in fact parts of it don't even work for me yet so I would not recommend it just yet...) I DO show up on the first page for my keyword.. however.. instead of Google showing the page www.mywebsite.com/this-is-my-targeted-keyword-page.htm Google shows www.mywebsite.com in the results instead. The problem being - if the traffic goes only to my home page.. they will be less likely to stay if they dont find what they want immediately and have to search for it.. Any suggestions would be appreciated!
Intermediate & Advanced SEO | | chunkyvittles0 -
Similar Sites on Same Class C
Hi there, I asked a similar question a while ago - please pardon the dupe. I figured being more specific may help. Here's the scenario: I have two customers which sell very similar products. They both host with me so they are both on the same class C of ip addresses. Content on sites is similar due to the nature of the business/industry. There are no links between the two sites - they do not link to one another The HTML is about 50% the same, content near zero other than site structure. They have similar category structures. Question - could being on the same Class C adversely effect rankings of either. One site did particularly well until Panda came around and it's sloooowly coming back. Some advise has been given to the client that the IPs being on the same Class C is killing rankings. I am trying to either validate or refute the claim. All help/feedback appreciated.
Intermediate & Advanced SEO | | ChrisInColorado0 -
Cannot Identify Self Cannabilizing Keyword Anchor
I am struggling to locate on our website www.towelsrus.co.uk a self cannibalizing keyword. Can anyone help? http://www.towelsrus.co.uk/Bath-Linen-Bath-Pillows/Aztex/Luxury-Bath-Pillows-With-Suction-Cups-4-Embroidered-Designs_ct463bd182pd2818.htm void Keyword Self-Cannibalization Easy fix <dl> <dt>Cannibalizing link</dt> <dd>"Luxury Bath Pillows With Suction Cups, 4 Embroidered Designs"</dd> <dt>Explanation</dt> <dd>It's a best practice in SEO to target each keyword with a single page on your site (sometimes two if you've already achieved high rankings and are seeking a second, indented listing). To prevent engines from potentially seeing a signal that this page is not the intended ranking target and creating additional competition for your page, we suggest staying away from linking internally to another page with the target keyword(s) as the exact anchor text. Note that using modified versions is sometimes fine (for example, if this page targeted the word 'elephants', using 'baby elephants' in anchor text would be just fine).</dd> <dt>Recommendation</dt> <dd>Unless there is intent to rank multiple pages for the target keyword, it may be wise to modify the anchor text of this link so it is not an exact match.</dd> </dl>
Intermediate & Advanced SEO | | Towelsrus0