Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
After HTTPS upgrade, should I change all internal links, or a general 301 redirect is better?
-
I recently upgraded to https.
Of course most internal links of my old posts are still http.
So I set up a 301 redirect in order to make the old link works.
In terms od SEO this is good or it is better to update all the internal links to https, manually?
In that case can I do it in batch with a search/replace command in the phmyadmin database?
any other suggested method?
thank you
-
Hi again. I've seen it. Quite honestly I disagree with absolutes being a priority. The arguments, presented in that WBF don't really work for me against the pain in development (I believe she mentioned even more drawbacks). Also, from my experience I have not seen any (at all) benefits in any way (SEO or loading speed) from having absolutes, rather than relatives.
-
Interesting Giorgio, I hadn't seen that WBF before.
Absolutely no disrespect to Ruth but that's the first WBF I've disagreed with. The scraper risk is something I'm willing to take a gamble on for the benefits of relative links and the other points are moot if your website is setup correctly (htaccess deals with the potential for different versions of your domain and IMO canonicalization should always be used).
Going by that WBF, if your site is set up correctly with redirects and canonicalization, the only benefit here is if a scraper copies your site and there's a very slim chance of this actually happening.
-
but...
wait a minute. this Moz posts suggests keeping you links absolute is "a priority" , from a seo perspective.
under point 2):
https://moz.com/blog/relative-vs-absolute-urls-whiteboard-friday
-
Exactly how to implement it will depend on your CMS but basically, all you need to do is update the hyperlinks from showing the entire link path to a simple, relative one like the examples below.
Absolute Anchor Text
Relative Anchor Text
With hyperlinks, if you don't specify the full address path including http://www then the current website path will be added to the beginning. In this example, since there is no full and complete path before /contact, it's correctly assumed that the link is to point to http://www.example.com/contact.
This is important because it means no matter what changes you make to your domain (www to non-wwww, moving to https, moving the site to a new domain etc) the links will always work perfectly. If you use an absolute path, the minute your change anything about your domain, all the links break because they're manually pointed to the old one.
Here's a bit more info on the topic if the above is a little confusing. It's not a link to my site, just the first I found in a Google search

-
Thank you very much /Dmitrii.
Can I change them to relative?
How should I do?
-
Hi there.
So, you have all your links absolute? not relative? Gotta be painful to manage..
Well, anyway, to answer your question - the only bad part about not changing links to https would be that extra redirect. If your servers are good, fast and very reliable, nobody would probably even notice it. I would check loading speeds though, especially for mobiles.
Personally, I would change all links to relative and never worry about stuff like this. If you want to keep them absolute, then yes, I recommend changing them all. Just for clean conscious sake

About find-replace. That would depend on how your website is built. I assume you're talking about wordpress? Then yes, you should be able to. As long as you know where to search.
Cheers.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How To Avoid Redirect Chains When Switching From http to https
I have been working on on-page SEO which has involved switching from http to https, and renaming URLs. I am running in to issues with redirect chains. Here is a scenario: Old URL: http://bwisecontractors.ca/products/decks-and-deck-covers/ New URL: https://bwisecontractors.ca/renos-additions/sunrooms-patio-covers/ Since I already created the redirect addressing the redirecting from http to https for the root domain: (http://bwisecontractors.ca to https://bwisecontractors.ca), should the redirect for the above be http://bwisecontractors.ca/products/decks-and-deck-covers/ to https://bwisecontractors.ca/renos-additions/sunrooms-patio-covers/ , or should it be http://bwisecontractors.ca/products/decks-and-deck-covers/ to http://bwisecontractors.ca/renos-additions/sunrooms-patio-covers/ (and the root domain redirect will take care of going from http to https)
On-Page Optimization | | BWiseContractors0 -
301 vs 410
Hello everyone! I'm going through a large list of old 404 links that search console has given me and a lot of these links need to be 301'd. My question is, should I 410 some of these links if I can't find a good place to 301 to? Or is there another thing I should do that is better practice. Thanks!
On-Page Optimization | | KathleenDC0 -
Web Design - Text links better than drop down menus?
Hello So with reading a blog post by Bruce Clay - http://www.bruceclay.com/blog/seo-friendly-web-design/ It reads that it Is best for seo to use text links instead of drop down menus. So I just wanted to ask you opinion.
On-Page Optimization | | Berner0 -
Internal Linking - in content vs navigation menu
Would like to get some thoughts on whether navigation menus or in-content links are best for internal linking, from an SEO standpoint. A few thoughts to get started with: For sites with a lot of content, you can have a navigation menu linking to your higher-level pages, then in-content links to deeper pages on your site. For smaller sites, this is not an option, as the navigation menu will probably link to all your important pages. You could add in-content links, but Google only counts the first link on the page, so the in-content links would be ignored if you'd already linked yp the page in your top nav menu. I can think of several possible reasons navigation menu links could be less desirable than in content links from a Google perspective. (They are sitewide boilerplate content without context.) If you setup your navigation structure based on what is best for the user, small sites don't have much wiggle room to optimize internal link structure, as all their money pages will be linked to from the top nav menu. Do you think Google prefers in content links to navigation menu links? If so, how do you get around the fact that for many sites, all their money pages are being linked to from their main navigation menu?
On-Page Optimization | | AdamThompson0 -
How do I PERMANENTLY change an incorrect URL link with one of my keywords?
Hello, I received an “F” grade on my on-page report for one of my keywords. I noticed that the URL linked with that keyword was wrong. After changing it to the correct URL, I received an “A.” However, the change was not permanent. How do I permanently change the URL? I don’t see any “Save Changes” or “Apply Changes” button anywhere. Thank you!
On-Page Optimization | | jampaper0 -
Too many links on page -- how to fix
We are getting reports that there are too many links on most of the pages in one of the sites we manage. Not just a few too many... 275 (versus <100 that is the target). The entire site is built with a very heavy global navigation, which contains a lot of links -- so while the users don't see all of that, Google does. Short of re-architecting the site, can you suggest ways to provide site navigation that don't violate this rule?
On-Page Optimization | | novellseo2 -
Tag clouds: good for internal linking and increase of keyword relevant pages?
As Matt Cutts explained, tag clouds are OK if you're not engaged in keyword stuffing (http://www.youtube.com/watch?v=bYPX_ZmhLqg) - i.e. if you're not putting in 500 tags. I'm currently creating tags for an online-bookseller; just like Amazon this e-commerce-site has potentially a couple of million books. Tag clouds will be added to each book detail page in order to enrich each of these pages with relevant keywords both for search engines and users (get a quick overview over the main topics of the book; navigate the site and find other books associated with each tag). Each of these book-specific tag clouds will hold up to 50 tags max, typically rather in the range of up to 10-20. From an SEO perspective, my question is twofold: 1. Does the site benefit from these tag clouds by improving the internal linking structure? 2. Does the site benefit from creating lots of additional tag-specific-pages (up to 200k different tags) or can these pages become a problem, as they don't contain a lot of rich content as such but rather lists of books associated with each tag? Thanks in advance!
On-Page Optimization | | semantopic0 -
Change in Product Name
My site - http://www.guru99.com/quick-test-professional-qtp-tutorial.html Currently caters to an automation testing product from HP called Quick Test Professional popularly know and searched as QTP Recently HP changed the product name from QTP to HP Functional Test. Considering this , what do I do with exiting QTP pages and how do I optimize the site moving ahead...
On-Page Optimization | | krishrun0