Shortened page titles and changed urls to match, will this effect my page rankings?
-
In my recent crawl, I was given a bunch of 200 errors for having titles too long, i rewrote the titles and changed the URLs to match (using wordpress). I was then informed by my boss that changing the URLs like I did (www.website.com/abc ->www.website.com/xyz) may have changed our page rank for those pages and if so i should revert them to the old urls.
There are about 14 titles in total that I made these changes to. Would it be quicker to change the URL's to their old names, or better for me to use 301 redirects to point the old urls to the new ones?
Will either renaming the urls of the new titled blogs with their old titles or using 301 redirects have better SEO results?
Does wordpress automatically make these redirects for me? When I click a link of the old urls I kept saved in a document it still goes to the page.
-
Also, for the future, I recommend using two plugins for WordPress:
- Redirection by John Godley: This plugin lets you set up redirects within the WP dashboard, which means you can keep track of what's being redirected where within your WP administration.
- Yoast SEO by Team Yoast: This plugin lets you add and edit a lot of different SEO-related items, gives you tips regarding keywords you want to focus on, and a lot more. It's incredibly useful.
To be clear, I don't work for or with either of these developers/teams, but they're great plugins that sound as though they'd be especially helpful for you.
-
If I understood what you're saying, it seems as though you may have mistaken page title and URL for the same thing. You can alter a page title without affecting the URL and vice versa. For example, in Google SERPs (Search Engine Results Pages), the blue text shown for each result is the page title, while the URL is in green text.
Now, with that said, page titles shouldn't exceed about 150 characters. This is because after this point, the title will be truncated and the entire title will, therefore, not be shown (only part of it will).
Regarding switching the URLs back to their originals, I'd recommend simply changing them back to what they were rather than redirecting them. Either way, it sounds like this whole endeavor has hurt your SEO, and either method may have implications. When you do this, any URL that is not hardcoded should be fixed by WordPress automatically. What this means is, while links populated internally (ex: in menus, navigation, footer) should be changed by WordPress without you having to do anything - though I'd strongly suggest you double-check these manually. However, the hardcoded links (ex: links in body text, images, some widgets) might not be resolved by WordPress automatically. These you will probably need to tend to on your own. Meaning, if in the second paragraph of blog article A, you link to blog article B: you'll probably need to edit the page for blog article A and replace the old URL with the new.
If you need any clarifications or further help, please ask! And sorry if I mistook anything you'd said.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
American and Canadian spelling on the same webpage (impact on website and rankings)
Hi guys, Just a quick question here - will google penalize a website for having both Canadian and American spelling on a webpage or negatively impact rankings? Appreciate your help with this. Mark
Content Development | | marktheshark100 -
Page Break
Hey guys, A client has asked us to install a page break function on their Wordpress site in the hope of increasing page count. It's a very common practice but have never used it as part of a strategy. Any thoughts, pros or cons?
Content Development | | wearehappymedia0 -
Where to outsource product pages contents?
We have been told to write good unique content for every products but we just don't have the skill nor the time. (english is not my first-language) Can anyone suggest where to find a good product content writer?
Content Development | | ringochan0 -
How do I redirect a page that no longer exists?
I changed the name of a blog article I wrote and the original name is giving a 404 error. I am not sure why it isn't being directed like the other articles I renamed to improve SEO. Since the webpage no longer exists, I don't know how to redirect it. I use Wordpress and Thesis. Thanks!
Content Development | | dealblogger0 -
How Many Words on Page for Content When Optimizing a K.W.
I want to hired a writer to create content. When optimizing a keyword on a page, how many words (minimum) should I have on that content. Some writer use ''Word Count'' when fixing a price for text, before asking a writer, I need to specified ''How many word'' to included in the content. Thank you,
Content Development | | BigBlaze2050 -
FAQ page to target "long tail keywords".
I'm wondering if there is any benefit to creating a FAQ section on a website for the purpose of ranking for long tail keywords. If so, are there best practices in the way that the page is structured? Also, would doing this just help me rank the FAQ page for these terms or would it also help more critical pages on my website, such as homepage, contact, about, etc... which do not contain these keywords.
Content Development | | pharcydeabc0 -
Duplicate page title on blog
Is this something I should b concerned about? I get about 6 posts per page with unique titles - however the title per page is not unique. Is this important?
Content Development | | MartinSpence460 -
Changing URL structure in WP
Hi there. Currently we have our blog (WP site) URLs setup this way: companyname.com/post-name However, it's hard to analyze blog's (only) content in Google Analytics now (since all posts have their own unique URL). I want to change the structure to companyname.com**/blog**/post-name Question: Is there a way to do it safely? Will I have to 301 all the old links to the new structure or is there any other way to do the switch without losing any links? Thoughts or any (other) suggestions? 🙂 Thanks much! 🙂 `Helen
Content Development | | CuMarketing0