How to interpret universal results?
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Hi
After adding some keywords to our new campaign for www.vayamundo.be/nl, the keyword "Vayamundo" ranked +51, which is strange.
I then found this little marker in the universal results column which says:
Universal Result: Local
Contains: 3 results
- Vayamundo Ol Fosse d'Outh
http://www.vayamundo.be/ - Vayamundo
http://www.vayamundo.be/ - Zumba Oostende in Vayamundo Ravelingen
https://www.zumba-oostende.be/
View Ranking History for more details
Learn more about universal resultsI clicked the two links, but still do not understand how to interpret this universal result.
Why was it labeled a universal result to begin with?
Can somebody help me out?
Thanks in advance.
Greetings
Jorien
- Vayamundo Ol Fosse d'Outh
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Hi Matt
Thank you so much for your response, this is a great first step for us.
I will not hesitate to contact you again in the future.
For now, I think we will upgrade our knowledge via the links and articles you gave us.
Thanks again and have a great holiday season!
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Hi Joeri!
What that means is that your site is coming up in the local 3-pack rather than as a standard result.
Take this SERP for the key phrase "coffee seattle," for example. I've added a red box around the local results. They're more based on your local SEO than on traditional SEO, and different things factor into ranking there. SEJ has a post that may help here.
Does that help at all?
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