E-commerce website
-
Hi,
I have to do a SEO optimization on a huge e-commerce website, but i don´t know if i have to focus in Schema or meta tags ( page title, meta description) which of them is more important? how can I optimize the website?
Thanks
-
Thanks!
-
Hi Herbet, in addition to the great resource Moosa Linked to above, you may also want to check out our Beginners Guide to SEO. Actually, I'd make sure you understand and get some experience implementing all the concepts introduced in the Beginners Guide before tackling a few small to medium eCommerce sites, and then moving onto a large one once you've gained some valuable experience and built up your confidence in optimizing sites . Optimizing a large e-commerce site e-commerce site is quite involved, and is a huge investment of time and money.
To answer your first question, though, if you only have the resources focus on adding custom titles and page descriptions for your site OR schema tags at first, I'd definitely start with the titles and page descriptions. If you don't write your own and properly mark them up, then the search engines will have a much harder time figuring out what your pages are about, and will populate the page titles and descriptions for them in search results with whatever they can find on your pages.
-
It´s a lot of work! Thanks Chris! I´ll take note
-
Thanks Malika! I´ll take note
-
Talking from the experience e-commerce for a big website is one hell of a deal and if it’s a competitive market you need to deal with lots of stuff. You have to deal with everything from Meta details to UI, UX, schema and more.
http://www.inc.com/jayson-demers/17-essential-seo-strategies-for-e-commerce-sites.html
This post covers the initial game plan but there is always more to it.
Hope this helps!
-
There are a lot of elements to consider when doing an eCommerce SEO campaign and both schema and your page titles/meta descriptions form just small parts of it.
Are you currently researching how to SEO the site or are you at a point where the majority of work is done and you're looking to refine schema/meta info?
-
Schema is slowly picking up and would be very beneficial and will be deemed important by search engines as its a joint effort by Google, Bing and Yahoo!.
Meta tags on the other hand have always been important. Page Title being the most important here.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What are the SEO recommendations for dynamic, personalised page content? (not e-commerce)
Hi, We will have pages on the website that will display different page copy and images for different user personas. The main content (copy, headings, images) will be supplied dynamically and I'm not sure how Google will index the B and C variations of these pages. As far as I know, the page URL won't change and won't have parameters. Google will crawl and index the page content that comes from JavaScript but I don't know which version of the page copy the search robot will index. If we set user agent filters and serve the default page copy to search robots, we might risk having a cloak penalty because users get different content than search robots. Is it better to have URL parameters for version B and C of the content? For example: /page for the default content /page?id=2 for the B version /page?id=3 for the C version The dynamic content comes from the server side, so not all pages copy variations are in the default HTML. I hope my questions make sense. I couldn't find recommendations for this kind of SEO issue.
Technical SEO | | Gyorgy.B1 -
E-ccomerce SEO conundrum
I work on the marketing for an eccomerce website. And lately we have been having an issue with the "wrong" page ranking and the right page "being nearly unfindable." For example the product bit o honey - there is a brand page, category page and individual product pages. We want the category page to be the top level bit o honey "hub" page and have placed all of the products onto it. We've written a nice description about Bit O Honey on that page and spent time running social campaigns around that page to try and get social activity on page as well. There have even been a few back links from blogs or reviews onto that category page. It also has the highest page authority among all of the bit o honey pages. But for some odd reason it is always the absolute last result among the 3 options when i search? In fact the only time I can even find it is if I type in about 3 sentences worth of text from that page and it find exact match. I'm really pretty confused as to why the highest page authority page with the most content, activity and link profile, would have the worst ranking capability among the three nearly identical pages.
Technical SEO | | Jonathan_Murrell0 -
How do I remove Links to my website???
Hi Guys, Please can anyone help!! Can anyone tell me how on earth I can remove links to my website? My website has been hit by the new penguin update and the company that was doing my SEO seems to have built a lot of spammy links!! How can I remove these links??? Please can anyone help Thanks Gareth
Technical SEO | | GAZ090 -
Avoiding Duplicate Content in E-Commerce Product Search/Sorting Results
How do you handle sorting on ecommerce sites? Does it look something like this? For Example: example.com/inventory.php example.com/inventory.php?category=used example.com/inventory.php?category=used&price=high example.com/inventory.php?category=used&location=seattle If not, how would you handle this? If so, would you just include a no-index tag on all sorted pages to avoid duplicate content issues? Also, how does pagination play into this? Would it be something like this? For Example: example.com/inventory.php?category=used&price=high__ example.com/inventory.php?category=used&price=high&page=2 example.com/inventory.php?category=used&price=high&page=3 If not, how would you handle this? If so, would you still include a no-index tag? Would you include a rel=next/prev tag on these pages in addition to or instead of the no-index tag? I hope this makes sense. Let me know if you need me to clarify any of this. Thanks in advance for your help!
Technical SEO | | AlexanderAvery1 -
Websites not being included on google from mobiles?
Hi, Just had a call from a guy saying that google have made a statement saying that it will be stopping people finding websites from mobule devices if they dont have a mobile domain name. Doesn anyone know anything about any Google statements or is this just rubbish?
Technical SEO | | Ant710 -
E-commerce Optimization
If you're optimizing an e-commerce site where you sell a certain brand of product, can you re-use the product descriptions from that brand's store? For example, if I'm selling Nike's, can I use the product descriptions and info from the Nike product pages? (This is not what I'm selling). Or should you write your own descriptions. I understand that original content is best, but in an online store situation, how do you write up a product description that's different from the original? It is what it is, right?
Technical SEO | | MichaelWeisbaum0 -
Absolute of Relative Internal Website Links
Hi, I am not sure what is considered best practice when linking between pages on the same site - absolute or relative: Link Or Link I notice a lot of CMS systems (WordPress) use the absolute method - is there a reason? Any help much appreciated. Barney.
Technical SEO | | barnst0 -
How to configure mobile website?
Hi, Please tell me how to make the mobile website availabe: htp://m.mysite.com or http://www.mysite.com i.e. to render different content based on user agent but on the same URL
Technical SEO | | IM_Learner0