How to make a wrong link profile right
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Hello Moz, I want to do SEO a website that is 2 years old and in a different language from English. That website has a very wrong link profile. It has totally about 1500 inbound links and 90% of these inbound links are to home page. Also somewhat of these inbound links are from low quality web sites that have less than 80 inbound links.
I think that I can follow 2 strategies to solve this link building problem. First strategy is only link building to internal pages till inbound links to internal pages reach about 80% of total inbound links. Second strategy is disavowing low quality inbound links to homepage and link building to internal pages till again same condition occurs.
I think if I only implement link building, I have to produce a large number of content. But if I disavow many inbound links, will I encounter a sharply lose in rankings? If you have a different idea to solve this problem, I will be glad to hear.
Also I wonder that if I follow these strategies, how fast I have to implement these?
Thanks in advance for your interest.
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Are the links bad? If not, don't worry so much about where the links are pointing. The link distribution models to even out linking page, anchor text, etc. aren't necessary unless the links come from spam sites.
Building (legit) links to deeper pages is generally a good strategy since the terms are more specific and often less competitive. If you think you're under penalty, though, let me know and my advice would be very different.
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