Meta description issue on Google

[GlobeCar]

Hello,

I have a small issue on Google with our Meta Description tag not always being properly displayed.

If you search for the term: Globe Car (in two words), everything is being displayed properly: http://screencast.com/t/YQCUkJnk

Now do the same search for the term GlobeCar (in one word) and the meta tag set into our homepage seems to be totallly ignored and Google is now displaying something that is generated from out of their hat: http://screencast.com/t/K0KeeRGSgspV

Anyone has an idea what would cause this?

Thanks!

[Jubaer96]

For the "globe car" keyword, google shows the result from your meta description.

But for "globecar" keyword, I think it's showing the result from your G+ business listing page. It should be happening for Structured Data (schema) or as it's your brand name.

[donford]

Hi,

I recently answered a question just like this here. This also includes a link to a video by Matt Cutts in regards to this topic.

The key here is that Google will take the "search words" and try to general results that are the most applicable to that search. In many cases that means they generate their own descriptions.

This is a huge task and Google does a very good job with most searches, however I have never seen a perfect search engine. In your case Globe Car and GlobeCar are 2 different keywords sets to Google. For very popular terms like WordPress and Word Press, Google has learned to treat them the same, but it can't do this for every word or set of words.

I hope this helps,

Don

[Mobilio]

"1. Focus Your META Description
Let's say that, for some reason, we really wanted that SEOmoz blog post to rank for "January 19". One solution is to make sure that phrase appears in our META description for the relevant page. If Google can find the matching copy in your description, they're more likely to use the tag as is. It's also just a good exercise – figuring out what your core target keywords are and targeting them naturally in your META description (don't just make it a list of keywords, of course) will help you focus your overall on-page SEO efforts."
https://moz.com/blog/why-wont-google-use-my-meta-description

And i didn't see GlobeCar in your meta description. That's why on one keyword Google didn't display your meta description and show something from code that contain GlobeCar. Also in title you have "Globe Auto", domain is different and this will confuse user so they didn't display original description.

I forgot also this one:
https://support.google.com/webmasters/answer/35624?hl=en
"Google will sometimes use the meta description of a page in search results snippets, if we think it gives users a more accurate description than would be possible purely from the on-page content."
seems that they think that your description is different than on-page content.