Adwords View Through Question
-
Hi Mozzers!
I've got an Adwords Remarketing account performing well in terms of View Through Conversions but not regular 'old Conversions. We are getting about 10x more View Throughs than regular Conversions. Is this close to typical or in the expected range? Any suggestions about how to trade these around, working towards getting more regular conversions and less view through conversions?
-
Hi there Cocoheadfred!
I am happy to give you some advice, if you think that your question has been answered please mark my answer as good so your question will be displayed as "answered".
Hope to see something further on about you experience with this product.
Cheers from sunny southern Spain.
Claudio
-
Hi Claudio,
Thanks for the response.
We are selling a new product which I'm thinking people need to research. It is an ecommerce product though, yet still new.
The company is BodyHelix. They are a smaller startup company in a larger space in the exercise market.
To your point about intricacy about the product and available information on the site is lacking yet that is something BH is working on to build up. I believe people to have some concerns or hesitations about this kind of product as it's not proven to work.
Understood about spending more resources not tweaking the Adwords setup rather the on site experience. I really appreciate this last comment. Thank you!
freddie
-
Hi Chocoheadfred
I would say that results depend strongly on dozens of different circumstances. E.G. the industry you are working with and the particular product you are advertising. Also the commercial process and the delivery. I mean all the commercial cycle should be evaluated to judge if 10x View through conversions is reasonable or not.
10x shows you that they take their time to buy but if you are selling tourism industry I would say it's a bit overrated. If you are selling a new product which needs research, also. But if you are selling a commodity then probably you should check part of the e commerce process looks like people rejects to buy in a first process and needs more time or looks for a second option.
Could you give us an insight about the product and buying process and an idea of the companies profile, I mean if they are market leaders or small new competitors in a mature market for example.
I would guess that 10x View through conversion could reflect the need of the buyer for more info, maybe your product needs lots of research, maybe your brand is new and therefore the supplier needs research. Maybe your e-commerce could be a bit more intricate and buyers want to find a easier supplier. I sense you will not find the answer tweaking the adwords campaign maybe the answer is in another part of the process.
I hope it helps a bit, let me know!
Cheers
Claudio
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How do companies protect against Adword sabotage?
What's to stop a company from buying a service to click on competitors' adwords thereby frivolously spending companies' ad budgets?
Paid Search Marketing | | Edward_Sturm0 -
Have you had success using adwords to promote blog content?
From time to time I see an ad pop up in search results for blog content and have often wondered how much success these ads have had in promoting the specific post. Does anyone have experience with this? What results did you see?
Paid Search Marketing | | unikey0 -
Can Adwords Increase Organic Traffic?
Hello, A friend of mine has noticed an increase in organic traffic since they started using AdWords. Has anyone had similar results or could this be coincidence? Thanks in advance!
Paid Search Marketing | | Mike.Bean0 -
AdWords & Iframes?
We have a client that has syndicated content across a variety of domains. They have no access to the domain/hosting for the site that the content is being syndicated on, but would like to run PPC campaigns to these pages. The page is a header, footer and then the main page content is inside of an iframe, and I was wondering if Google will even allow that to be used as a landing page for a PPC campaign? Thanks!
Paid Search Marketing | | RCDesign740 -
Adwords enhanced campaigns - Specify alternate destination URLs
Morning Mozzers, I am setting up a new campaign for a client, they would like to target mobile devices which evidently i can no longer do with enhanced campaigns; however i have increased the Mobile bid as much as possible and set the default CPC low to try and minimise appearance in desktop search. The client has a desktop and a mobile version of the destination page but the site will not direct users to the correct page based on their device as they are two separate domains. As such i want to know if i can specify an alternate destination URL for an ad in Adwords based on if the click comes from a mobile or desktop device? The other option is to set all my Ads within the Adgroup to have mobile as the device preference and just use the mobile landing page, but not sure if there is a neater solution here? Thanks, Tom.
Paid Search Marketing | | Sarbs0 -
Competitors using bots for AdWords ?
I was having a discussion with a SEO manager on a LinkedIn group about page speed (she pretends that page speed is not taken into account by Google for SERPs at all and claims that all of what Matt Cutts says is BS) ; and she explained that she is using bots to click on her client's competitors AdWords and "kill their daily budget" So my question is, if you run/manage AdWords campaigns, have you ever met noticed such a behaviour, past the few usual click fraud rate ? What is your average fraud rate ?
Paid Search Marketing | | iung0 -
Yahoo Showing Adwords URLS in Organic Results
a client is getting adwords campaign url's showing up high in the SERPs, like 2 spots under the original page. The actual unique page is number one, and number three is the same page except the url is pulled from and adwords click My guess is that yahoo is crawling adsense and mistakenly following it as a link. It's crazy that it ranks on the 3rd page though... At the same time I have recently seen 25 pages deindexed in Google! How could this happen - could these two be related. I read this forum post about similar things happening in yahoo to their site Could this be a duplicate content issue (copyscape is showing no duplicate content) or are my pages getting indexed for some other reason?
Paid Search Marketing | | imageworks-2612900 -
Adwords how to's and tools
Hi mozzers. I have questions. 1. Can you Share tools for google and msn adwords,example templates,etc.. 2. Any project Management Software or Template for ppc 3. The Best Book from A to Z about ppc advertisement 4. Share your MOS Importanz Stepps to Build really competitive campaign and to Be Number 1 on pair Search results. Thanks
Paid Search Marketing | | leadsprofi0