Rank for a keyword with a slightly different designation
-
Hi guys,
I'm a newcomer in the world of SEO. I'd like to rank for the keyword "therapy toy" but I'm used to name my product "therapy smart toy".
Is a slightly different designation of my product can affect my ranking position in the short or long term?
Thank you for your help
-
It's pretty hard to say, though in the absence of other factors I would very much doubt that only placing the keyword in the title would be enough to rank. That said, if paired with other factors like a strong, relevant link profile and solid content, you could definitely see some success.
It's a bit on the older side, but have you ever read through "How to Rank?" It might help your understanding a bit.
-
Let's say the brand's mission is to develop "Therapy Toys".
Does putting "Therapy toys" in the home page title only, could be enough to rank well for that keyword (with a good DA and external links) even if i'm more using the singular in most of my blog content & product description?
Julien
-
Glad to help Julien,
With only 1 option for you, it may make more sense to target the brand, or model than just the item type.
For example if I only had a 2010 Ford Taurus, I would target that, not the word car.
I'm only going off the basic information I can derive from the previous post so I hope this gives you some direction,
Don
-
Thanks a lot Don,
Unfortunately I'm developing & selling only one toy, so difficult for me to use the plural... which is much more interesting than the singular... difficult...
I'll put more thoughts into it,
Thanks again
-
Hi Julien,
That is difficult to answer. Google will take into the "intent" of the persons search. That is to say if I search from something generic like Car, Google thinks I want to see Cars (Buy& Sell) or Images. But that does not mean that if you type in Therapy Toy you will always see sites with Therapy Toys, however from a result standpoint it makes sense for Google to return a site with more than 1 option for such a broad term.
You will find that Google will return different results for plural keywords and non plural keywords as they are actually different words and may carry different intents.
Based on my example above (Therapy Toys, Therapy Toy, and Therapy Smart Toy) the one with the most searches is Therapy Toys. So, if it was my site I would take that into account and try to target that traffic (if possible) with my design.
Hope that makes sense,
Don
-
Thank you Don, it helps
Do you mean that I don't have any chance to rank in top places for the query "therapy toys" if I always use "therapy toy" (without "s") to name my product? Competitors on this keyword are retailers with a large catalog of toyS.
Thanks again,
-
Hello Julien,
The term "therapy toy" and "therapy smart toy" are two different keywords. Each will generate different results in search engines. While the second keyword does incorporate the main keywords, the results will still vary.
When selecting which keyword to target I highly suggest you use Google Ad Words Keyword Planner to find what terms are the most popular thus bringing you the most potential.
For example on a U.S national level the term "Therapy Toy" receives 20 searches a month, while "Therapy Smart Toy" receives 0. While the broader keyword "therapy toys" (with an s) receives 480 searches per month.
Hope this helps,
Don
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
International Keyword Research
Good morning! I have a quick question about international keyword research. So, I created a keyword list full of terms that we want to analyze in Latin America. My question is around search results. For example, if the keyword I am analyzing in English is "apples" and I choose the region as Mexico, should I submit the keyword to be analyzed as "apples" or the Spanish translation "manzanas"? I am confused as to whether the results account for the translation of someone searching "manzanas" in Mexico to the English term "apples" and how that whole process works. Let me know if I need to elaborate because I understand that the whole question is super confusing haha. Thanks for any help you can give! 🙂
Keyword Research | | BlakeSmith31 -
My home page doesn't rank for its brand keyword
I'm wondering why my website www.travelnasia.com home page URL does not rank in the top 50 for the brand keyword "travelnasia". Does this indicate a problem? A page linking to my site ranks at No 1. A domain listing for my site ranks No 2. A SiteJabber review of my site ranks No 3. My own privacy page ranks #4 and my Contact Us page ranks No 5. My home page is nowhere to be seen in the top 50. It does rank #1 for the qualified domain "travelnasia.com", just not for the unqualified domain. I just don't know what to make of that. My competitors all seem to rank #1 for their brands, so I'm not sure why I don't at least rank in the top 50 for mine.
Keyword Research | | Gavin.Atkinson0 -
Narrowing keywords or build more pages - Startup
I provide local services to a number of small cities and am trying to decide the best way to attack local keywords. I need to decide if I should target all 4 cities or narrow it down to 1 or 2. I used the google keyword tool and none of my keywords have enough results to show data so I am left guessing by using the nearest major city and population sizes. Anyway, I have read over and over about how keywords in the title / description are imperative. Well, thats tough to accomplish without being spammy when you offer two services for four cities. I don't think lakeville snow removal, apple valley snow removal, eagan snow removal makes for a good title of a page. Also, it's not an easy task to get any kind of keyword density in the content as well. So how do you recommend I attack this? I have seen sites that create a page for each keyword with basically the same content excpet replacing city x with city y and they do well. I find this spammy and hope that eventually they get penalized for it. I guess I would be willing to do it, but would prefer a more natural solution. One more question, if I do keyword a single city, say Lakeville, what is the prefered way to keyword the home page compared to the service pages. Example, I have a snow removal page that the keywords would be lakeville snow removal and a lawn care page with the same.. So what is the target for the home page? Here is the results of my keyword research. ** Monthy Google Searches** Minneapolis lawn care - 880 Minneapolis lawn service - 590 Minneapolis lawn mowing - 260 Minneapolis Snow Removal - 590 Minneapolis Snow Plowing - 320 Minneapolis Snow Removal services - 58 Service Area Data (Minni has Pop of 385K) Lakeville - Pop;56K Income;86K Apple Valley - Pop;49K Income;74K Burnsville - Pop;60K Income;60K Eagan - Pop;64K Income;74K Northfield - Pop;20K Income;62K
Keyword Research | | dwallner0 -
How to find easy keywords to rank for?
We've got fantastic results from a keyword here. After we signed up for SeoMoz, we found that, for luck, this was a very easy keyword (1%) to rank for. How can I find more easy keywords?
Keyword Research | | BrunoReis0 -
How should I use keywords in a sentence?
The keywords that I target are phrases that wouldn't ever be used in a sentence... Ex: Stained Concrete Virginia My question is... Is it better to use the phrase, even though its odd? Ex: Stained Concrete Virginia is a great product Or is it better to make it a natural sentence? Ex: Stained Concrete in Virginia is a great product? Im trying to find a way to use my keyword phrases at least 4 times in the content of the pages...but it seems difficult if I have to use such an odd phrase. Thanks! Tim
Keyword Research | | Timvroom0 -
Long Tail Keyword Research
Hi, I have read lots of articles on long tail keyword research and all of it seems to apply to models and makes, i.e. "Canon power shot digital _camera _2MP" However, I work in the interior design industry, which doesn't have models and makes, if you see what I mean. Does anyone have any advice on how to do long tail keyword research for this sector or similar? Thanks for your help. Mik
Keyword Research | | increation0 -
Google keyword tool [exact match]
Hey there, I'm trying to work out what my next big course to run will be. I want to know if my technique is a good gauge of popularity. I'm using Google's keyword tool specifically for New Zealand. I'm typing in a course topic e.g Photoshop Courses and looking at the exact match results to see if there might be a market for that course. Broad match seems to offer up a lot more numbers but seem a bit vague. Am i right to think 'After Effects Training' wouldn't be a popular course as it returns a (<10) local monthly result while 'Photoshop Courses' might be ok as it has a (46)? **I'd appreciate any insight. ** Dan
Keyword Research | | danielfromnz
- the Adobe Trainer0 -
Most Important Keyword Term
Question about a sites most important keyword term. So lets say you have a website and your most important keyword term is "Blue Widgets", you also have a page named "blue-widgets.htm". What do we do with our index page in this instance? Especially for the title tag? Should I put "Blue Widgets" in the title tags of both pages? I'm guessing this would be a duplicate meta tag error? Any feedback would be greatly appreciated!
Keyword Research | | TRICORSystems
Thanks
-Brandon0