Link Building in Person
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Someone answered me on Google plus but just to confirm. If I have a pet shop in one city and ranking well local. But want to rank even better in the surrounding cities. Is it a good idea to go to different pet shops in different cities and asked to trade links and help each other out . Will that be beneficial for my pet shop or not?
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Dear, Moosa Hemani thank you for the respond. I kinda just felt that would be wrong but asking makes me feel good. lol Happy New Year.
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I am not sure who advised you this but if you ask me this is not something I will ever recommend. This activity that you mentioned is known as link exchanging or link trading and this is not the tactics that Google like the most (if not considered this as SPAM).
If you are ranking well locally for one area and you want to rank for surrounding areas, why not create different pages for those surrounding areas and let audience and Google know that you offer services on surrounded locations.
When each surrounded location will have one dedicated page, it will be easy for Google to consider those pages for that particular area.
If the area is competitive, you might have to build some quality links back to those pages but link exchange is not one of those tactics I would recommend. I write this post about link building tactics one should use a while ago, but I guess it’s relevant here, if you want to know how you should be building links.
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