Can you recommend any widgets or additions for a local landing page?
-
Our company has locations in several different cities, and we're in the process of creating landing pages for each city that feature relevant information. We use Drupal, fwiw.
In the past, we've talked about trying to include a local weather widget, a news widget, or something similar as a way to help improve our local rankings for each area.
Have you used anything like that? What did you find to be effective? Can you recommend anything similar?
Thanks!
-
Hi Scott!
Good question! Your specific industry is likely to dictate whether a widget will be useful, but I don't really know of a general widget that would directly impact local or localized organic rank. One might indirectly impact rankings if the presence of it enticed users to stay on a page longer, but I think it really depends on whether users found it highly useful and different than some app they already have on their cell phone (like weather!).I do recommend that you check out this 2015 post from Phil Rozek about building location landing pages. It's a good one:
Hope it helps!
-
Does your company do anything to help out the local community? If so perhaps you can list this here. If you go into a mcdonalds (atleast in the few local to me) there is a board where they stress what they've done to help the local community. It's a great way of making yourself known in the local community whilst also keeping your content to a high quality.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Content Page URL Question
Our main website is geared toward the city where we are located and includes the city name in content page URLs. We also have separate websites for three surrounding cities; these websites have duplicate content except the city name: MainWebsite.com
Local Website Optimization | | sharon75025
City2-MainWebsite.com
City3-MainWebsite.com
City4-MainWebsite.com We're restructuring to eliminate the location websites and only use the main website. The new site will have city pages. We have well established Google business locations for all four cities. We will keep all locations, replacing the location website with the main website. Should we remove City-IL from all content page URLs in the new site? We don't want to lose traffic/ranking for City2 or City3 because the content pages have City1 in the URL. Page URLs are currently formatted as follows: www.MainWebsite.com/Service-1-City1-IL.html
www.MainWebsite.com/Service-2-City1-IL.html
www.MainWebsite.com/Service-3-City1-IL.html
www.MainWebsite.com/Service-4-City1-IL.html Thanks!0 -
Can I have multiple GeoShape Schema for one page on one domain?
Hi Mozers, I'm working on some Schema for a client of mine, but whilst doing the research on GeoShapes with my developer, we came across a potential issue with this particular mark-up. My client is B2C business, operating in numerous places across the UK. I want to use the Circle property from GeoShape to draw out multiple circles across the UK, but am I able to do this? From looking at some other websites, most seem to just have one GeoShape. Can I have multiple on the same page and same domain? Thanks! Virginia
Local Website Optimization | | Virginia-Girtz0 -
Ecommerce Site Structure -- "/our_locations" page: helpful or harmful?
Hello! We are a retailer with brick and mortar stores in different cities. We have a website (ourbusiness.com), which includes a blog (ourbusiness.com/blog) and a separate ecommerce site for each store in subfolders (ourbusiness.com/Boston-store and ourbusiness.com/Atlanta-store). NB: We do this for non-business reasons and have no choice. So, this is not like REI (for example) or other stores with lots of locations but one central ecommerce operation. Most experts seem to recommend a site structure that echoes REIs. IE: a home page principally devoted to ecommerce (rei.com) includes an Our Locations-type page (rei.com/stores) which links to local store pages like (rei.com/stores/fresno) I understand how this would help REI, since their homepage is devoted to ecommerce and they need a store locator page that doesn't compete with the shopping experience. But since we can't send people to products directly from our home page, is there any reason for us not to put the store locator function right on the home page? That is, is there any reason in our case to prefer (A) ourbusiness.com/our_locations/Boston_store over (B) ourbusiness.com/Boston-store? As i see it, the extra page (/our_locations/) could actually hurt, as it puts products one click further away from customers, and one link deeper for bots. On the other hand, it may make the multi-store structure clearer to bots (and maybe people) and help us in local search. Finally, would it make a difference if there were 10 stores vs 2? Thanks for any thoughts!
Local Website Optimization | | RankAmateur...1 -
Home Page Not Ranking for Brand
I've got an odd issue (that I've never encountered in 12+ years in SEO). A client's home page isn't ranking for their brand term. It's a medical spa in Las Vegas, so physical location that takes online appointments. We have an online booking system (which isn't a good one) that originally had a booking page replacing our home page. My thought is that Google associated that page as our home page because it was a stronger domain and the booking page is most used. That tool didn't allow the booking page to be noindexed (I know, crazy)- so I changed the name inside the booking tool away from the brand name as to not have both the site and the booking site optimized for the brand. Other things I've checked: The home page is indexed Home page canonical tag points to itself Title tag contains brand name at front (rest of site it's at the end) Robots.txt is accurate (allows home page) XML sitemap contains home page (and accurate for other pages) To make this even more confusing, if you search the brand name the physical location appears on the right rail with accurate URL. Any other ideas that I may be missing?
Local Website Optimization | | karmadigital0 -
Company with different branches: Generic Keywords & Localized Keywords: Best practise?
INITIAL SITUATION: We offer a branded product/service in different cities. We have different contact pages for every city (—> basically just a form and a map, i.e. 100% SHALLOW). GOAL:
Local Website Optimization | | Cesare.Marchetti
We would like to rank for the branded keyword only (—> more generic search intent) but as well as for branded keyword + cities (—> more transactional search intent) combinations. REMARK: It would make little sense in my opinion to develop the individual contact pages (for every city) to „full“ pages with real content as there isn’t really specific content for the differenct cities to add. OPTIONS:
1) HOME page: target for the branded keyword CONTACT pages (one for each city): target for the branded keyword + city name HOME page: target for the branded keyword + all the city names CONTACT pages (one for each city): : NO keyword targeting at all HOME page: target for the branded keyword + different city names CONTACT pages (one for each city): target for the branded keyword + city name Add CANONICAL tag to main page ???!!!??? What is best practise? What would you recommend? Is there another solution? I really would like to know your opinion. Thanks a lot for your hints in advance.
Cheers,
CesareBearbeiten0 -
Is it ok to redirect users to a market-specific home page based on their previous selection?
I'm working with a real estate client currently that asks users to identify the market they are in prior to showing them properties. The markets are far enough apart that no user would conceivably be browsing within two separate markets. When the user selects their market choice, they are redirected to a market-specific home page whenever they login after the original home page loads. These market-specific pages are ranking currently (page 2-4) for market-related phrases, but before embarking on further optimization I wanted to get a second opinion on whether or not keeping this redirect process is even a good idea or not. Thoughts?
Local Website Optimization | | jluke.fusion0 -
Top Pages analysis showing wordpress site pages when it was in a subdirectlry
My word press site used to be at morganlindsayphotography.com/Wedding I moved my site from /Wedding to the root domain three years ago where it is currently at www.morganlindsayphotography.com. Top pages in the open site analysis are still finding ONLY my old pages, titles and posts that were in the /Wedding - which are not even on my site anymore. http://www.morganlindsayphotography.com/Wedding/ http://www.morganlindsayphotography.com/Wedding/2012/11/04/a-new-product-addition-to-weddings/ http://www.morganlindsayphotography.com/Wedding/2012/06/22/brittany-reis-jason-mcclaflin-tiffin-ohio-wedding/ http://www.morganlindsayphotography.com/Wedding/2013/10/06/andy-mallory-cleveland-ohio-engagement/ http://www.morganlindsayphotography.com/Wedding/category/weddings/ Does anyone know why this could be happening?
Local Website Optimization | | morganlindsaycole0 -
Target broad keywords for local or broad keywords+local city?
Hi, Is it better to target broad keywords in a local market or target 'broad keywords + local city'? Or both? The sites I'm working with currently have landing pages for each 'local city/town + keyword' ... they each have about 5 services they offer and about 7 or more nearby towns they service. This means I'm tracking about 35+ keywords per client. That seems to be a bit much. Am I wrong? Would it be just as effective to target broad keywords and track them locally being that the local market isn't very competitive. Of course the broad keywords yield more search volume according to google keyword tool. However, the current setup is sending a worthwhile traffic volume to the site. According to Miriam's article http://moz.com/blog/local-landing-pages-guide I'm working with a business model 2 - single brick and mortar location servicing many areas nearby. Thanks, Chris
Local Website Optimization | | LinkPoint0