Ideas on creating location based service pages for SEO value while not worrying about local SEO?
-
Hello and thanks for reading!
We have a bit of a rare issue, where we are a nationwide distributor but have a local side that handles all tristate area requests, the sales that happen via local basically don't impact the online side, so we're trying to not focus on local SEO but in a sense worry about abroad local SEO.
We want to try the location based service pages, but not for every state, at most 5 states and inside those pages target 2 to 3 big cities.
Is this a waste of time to even think about or is this something that can be done with a careful touch?
-
Thanks for that important answer. Honestly, without a face-to-face interaction, this really takes this out of the realm of local optimization to be a purely organic context. If the products are the same for customers in each of the 3 cities in 5 states, are you confident that you have the strength on your team to find 15 really awesome topics for these pages that will make them not just filler but something amazing for your customers? This might depend on your product, if its application in one city would be somehow quite different from its application in another city ... I can't think of a ready example.
Without knowing what the product is, it's hard to evaluate whether the approach you're considering has a good-sense foundation or could end up being a waste of your resources. It may be that you'd be better off sticking with PPC so that you're getting in front of your customers in various cities, as the true local component seems like it may be missing from this scenario. Hard to say without really knowing a lot about your business, the talent on your team and your customers' needs. Hope that makes sense.
-
No physical face to face meetings, being a online distributor, we deal with them on the phone, through email, and sometimes fax.
-
Hey There!
Important question here: is your staff actually meeting face-to-face with customers, and, if so, where is that happening? At physical offices from which you operate? At customers' homes or businesses?
-
Hi there.
I say as long as you make those pages unique, good content, not just thin, almost-duplicate pages, you can get good results. However, since you are talking about pages for the same services, I'm not sure if it's easy to pull it off. Anyway, as long as it's not switching the order of words - you will be good.
Cheers
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Multiple service area pages that rank well. However the primary keyword page tends to bounce around between the pages. How can I stabalise the ranking to the primary page
We have multiple service area pages attached to the primary keyword for the site which arent in the navigation and we have the primary page which is in the navigation. Currently Google is choosing different service area pages to rank for the primary keyword so the rankings bounce around a lot for the keyword when it doesn't have a service area target in it. Eg work shirts vs work shirts brisbane.
Local Website Optimization | | jonathan.k0 -
I can't get my page to rank. What am I doing wrong?
I'm new to this forum and this is my first question. So if I'm not supposed to ask this type of question, please forgive me. I'm trying my best to get http://www.westcoastflenterprises.com/#!roofing/bbb1e to rank on the first page in Google for "roofing contractors" in the following SW Florida cities: "Naples, Bonita Springs, and Fort Myers." Our company has a physical address in Fort Myers only so I understand it's going to be harder to get it to rank for Naples and Bonita Springs. But I can't even get this page to rank well for "roofing contractors in Fort Myers." The page authority is 25 and our domain authority is 27. Our home page authority is 39. Our primary category in Google is building restoration & preservation. But we have divisions in our company: Roofing Concrete Ornamental metals I would love it if our roofing page could rank higher than the third page, which is where it currently sits. I worked really hard to get each of our roofing-material manufacturers to link directly to our roofing page, not the home page. My hope is that you can help me because I'm really discouraged. Thanks in advance.
Local Website Optimization | | Jason_Taylor0 -
International SEO - How to rank similar keys for differents countries
Hello MOZ friends.
Local Website Optimization | | NachoRetta
I work in an digital marketing agency in Argentina and since we have a lot of traffic from other Spanish-speaking countries like Mexico and Spain, we want to rank specific keywords for these countries.
We were thinking of putting new versions of the homepage in subfolders, for example /es/ for Spain, /mx/ to Mexico, etc. In these new subfolders we would place a very similar version of the homepage with a few minor modifications to work specific keywords in each country. For example, in Spain it is more searched "marketing online", and "marketing digital" is more used in Mexico and Argentina.
I have understood that to implement this we would be to place a label hrflang on the homepage directing visitors and crawlers to the correct version of each country. Is it ok?
Another concern is, whether they are very similar pages, Google does not take it as duplicate content ..
I read this:
https://moz.com/blog/the-international-seo-checklist
And i am not completely sure about using subfolders for each country, but i dont know how to position diferents keywords for diferent countries.
Regards,
Juan Ignacio Retta0 -
Collapsing Location-Specific Subdomains
My client has 24 separate subdomains for its nationwide business, one for each specific location. Much of the content is very similar, as the site serves as a lead-generator for rental reservations. After years of suggesting the approach of using one domain, we have finally gotten the client onboard to eliminating the subdomains and maintaining a subdirectory/page approach for location-specific content and allowing universal content to live at the root domain. I've been looking for any case studies that have any watch-outs or demonstrated benefits when collapsing domestic subdomains (phoenix.client.com; albuquerque.client.com, etc.) into the root, and have been fairly unsuccessful so far. We will be setting up a rigorous 301 redirect tree to ensure we retain as much link juice as possible from any existing subdomain-specific inbound links. Any advice/guidance to help set expectations of what will shake down from this change? It feels like we should see increased domain authority and less cannibalization, as the client ranks nationally for important broad-level keywords, with significantly higher DA at the root level than any tracked competitors, but I'm a little nervous about how localized search results will be affected. Thank you!
Local Website Optimization | | ClassicPartyRentals1 -
For a generic domain say www.purplecola.com where the company is based in India (IP address there too), how should they best optimize for US search traffic?
Let's just say that they want to target the US market. Should they add a US based IP address? Would love to hear insight from people who have managed this, experienced this or have expertise. Obviously, a US based physical address would help. Thanks!! Chris
Local Website Optimization | | Sundance_Kidd0 -
Onsite Optimization for 2 Locations on One Site
Hello, We have multiple client who have 2 office locations n the same state in varying counties and would like to have their site rank for two counties. Is this plausible ? For instance they would like their header tags to read "Lawyer in Middlesex & Monmouth County NJ" Rather than "Middlesex County NJ Lawyer" Would this be an effective strategy or be seen as stuffing by Google?
Local Website Optimization | | Armen-SEO0 -
Not displaying the address and its effect on local rankings.
I have just started working with a plumber in my local area to provide a website and generate leads from a combination of SEO, social media and advertising. The issue is that he is adamant that his address should not be displayed anywhere on the site or on any of the citations we are looking to build. This is even after I explained the importance of this information to rankings and the fact that his address can be hidden from view in local listings. I have already come to the conclusion that getting in the typical 7 pack will be near impossible without verifying the address or building citations without a address. But I would like to hear your thoughts on whether you believe ranking organically is still a possibility or whether I should just focus on social / advertising.
Local Website Optimization | | yabyy140 -
What is the Best Keyword Placement within a URL for Inner Location Pages?
I'm working on a website with 100s of locations. There is a location search page (Find Widget Dealer), a page for each state (Tennessee Widget Dealers) and finally a page for each individual location which has localized unique content and contact info (Nashville Widget Dealer). My question is is related to how I should structure my URL and the keywords within the URL. Keywords in my examples being the location and the product (i.e. widget). Here is a quick overview of each of the 3 tiered pages, with the Nashville page being the most optimized: Find Widget Dealer - Dealer Page only includes a location search bar and bullet list links to states Tennessee Widget Dealers - Page includes brief unique content for the the state and basic listing info for each location along with links to the local page) Nashville Widget Dealer - Page includes a good amount of unique content for this specific location (Most optimized page) That said, here are the 3 URL structure options I am considering: http://website.com/widget-dealers/tennesee/nashville http://website.com/dealers/tennesee-widget-dealers/nashville http://website.com/dealers/tennesee/nashville-widget-dealer Any help is appreciated! Thank you
Local Website Optimization | | the-coopersmith0