Ideas on creating location based service pages for SEO value while not worrying about local SEO?
-
Hello and thanks for reading!
We have a bit of a rare issue, where we are a nationwide distributor but have a local side that handles all tristate area requests, the sales that happen via local basically don't impact the online side, so we're trying to not focus on local SEO but in a sense worry about abroad local SEO.
We want to try the location based service pages, but not for every state, at most 5 states and inside those pages target 2 to 3 big cities.
Is this a waste of time to even think about or is this something that can be done with a careful touch?
-
Thanks for that important answer. Honestly, without a face-to-face interaction, this really takes this out of the realm of local optimization to be a purely organic context. If the products are the same for customers in each of the 3 cities in 5 states, are you confident that you have the strength on your team to find 15 really awesome topics for these pages that will make them not just filler but something amazing for your customers? This might depend on your product, if its application in one city would be somehow quite different from its application in another city ... I can't think of a ready example.
Without knowing what the product is, it's hard to evaluate whether the approach you're considering has a good-sense foundation or could end up being a waste of your resources. It may be that you'd be better off sticking with PPC so that you're getting in front of your customers in various cities, as the true local component seems like it may be missing from this scenario. Hard to say without really knowing a lot about your business, the talent on your team and your customers' needs. Hope that makes sense.
-
No physical face to face meetings, being a online distributor, we deal with them on the phone, through email, and sometimes fax.
-
Hey There!
Important question here: is your staff actually meeting face-to-face with customers, and, if so, where is that happening? At physical offices from which you operate? At customers' homes or businesses?
-
Hi there.
I say as long as you make those pages unique, good content, not just thin, almost-duplicate pages, you can get good results. However, since you are talking about pages for the same services, I'm not sure if it's easy to pull it off. Anyway, as long as it's not switching the order of words - you will be good.
Cheers
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Checking subdomains/ site structure of a website for International SEO
Dear Moz community, I am looking into two websites for a friend and we want to understand the following: What is the site structure as per the sub domains? e.g currently it is .com/en/ or .com/ru/ or .com/zh/ Using the crawl report, each page has a en or other language version. I take it this means that we have to create copy, meta titles and descriptions for each of the languages even if the page is the same but in a different language? To avoid duplication of content would you suggest canonical tags to be put in place? To check hreflang mark up, I couldn't find anything in the code which makes me thing a script is automatically translating this? This is the first time I have started to look at international SEO and want to understand what to look for in an audit of exisiting sites. Thank you,
Local Website Optimization | | TAT1000 -
How accurate are google keyword estimates for local search volume?
We've all used the Google Adwords Keywords Tool, and if you're like me you use it to analyze data for a particular region. Does anyone know how accurate this data is? For example, I'd like to know how often people in Savannah, Georgia search for the word "forklift". I figure that Google can give me two kinds of data when I ask for how many people in Savannah search for "forklift". They might actually give me rough data for how many people in the region actually searched for the term "forklift" over the last 12 months, then divide by 12 to give me a monthly average. Or they might use data on a much broader region and then adjust for Savannah's population size. In other words, they might say, in the US people searched for "forklift" and average of 1,000,000 times a month. The US has a population of 300,000,000. Savannah has a population of about 250,000. 250,000 / 300,000,000 is 0.00083. 1,000,000 times 0.00083 is 208. So, "forklift" is searched in Savannah an average of 208 times. 1. is obviously much more accurate. I suspect that 2. is the model that Google is actually using. Does anyone know with reasonable certainty which it is? Thanks,
Local Website Optimization | | aj613
Adam0 -
Question About Local SEO
Hey all, If a business operates in one city but works with associated organizations across multiple regions how would this impact a local SEO campaign? For example, a transportation company is located in Texas but services the Northwest and New England by outsourcing to smaller transportation companies in each of those regions. Would it be wise to create pages for each region they service on their website and then break that down in further into specific cities? Also, would it be worth targeting local search terms even though specific cities are serviced by the associated organizations and not the parent company itself? Thanks in advance, Andrew
Local Website Optimization | | mostcg0 -
Duplicate Content - Local SEO - 250 Locations
Hey everyone, I'm currently working with a client that has 250 locations across the United States. Each location has its own website and each website has the same 10 service pages. All with identical content (the same 500-750 words) with the exception of unique meta-data and NAP which has each respective location's name, city, state, etc. I'm unsure how duplicate content works at the local level. I understand that there is no penalty for duplicate content, rather, any negative side-effects are because search engines don't know which page to serve, if there are duplicates. So here's my question: If someone searches for my client's services in Miami, and my client only as one location in that city, does duplicate content matter? Because that location isn't competing against any of my client's other locations locally, so search engines shouldn't be confused by which page to serve, correct? Of course, in other cities, like Phoenix, where they have 5 locations, then I'm sure the duplicate content is negatively affecting all 5 locations. I really appreciate any insight! Thank you,
Local Website Optimization | | SEOJedi510 -
Local SEO - Adding the location to the URL
Hi there, My client has a product URL: www.company.com/product. They are only serving one state in the US. The existing URL is ranking in a position between 8-15 at the moment for local searches. Would it be interesting to add the location to the URL in order to get a higher position or is it dangerous as we have our rankings at the moment. Is it really giving you an advantage that is worth the risk? Thank you for your opinions!
Local Website Optimization | | WeAreDigital_BE
Sander0 -
For a generic domain say www.purplecola.com where the company is based in India (IP address there too), how should they best optimize for US search traffic?
Let's just say that they want to target the US market. Should they add a US based IP address? Would love to hear insight from people who have managed this, experienced this or have expertise. Obviously, a US based physical address would help. Thanks!! Chris
Local Website Optimization | | Sundance_Kidd0 -
Targeting different cities for my service - Geo landing pages
I am breaking my head trying to figure out the best way around this... so we have an hvac company located in nyc. We want to also target all the different boroughs. We have a bunch of different major keywords hvac repair + location hvac service + location along with keywords such as air conditioning repair + location, heating service + location , and so on..... Should each borough + keyword have its own page? Or should we just have one page called brooklyn and in that page target all the different keywords like hvac, air conditining, and heating ? Also does it matter how we have it laid out? Domaim/hvac-repair-brooklyn or should I add domain/service-area/hvac. ..... Some of my competitors have the same content written on each borough page just moved around a little with different city names, how are they ranking so well? Isn't that duplicate? Would love to hear from some people with success in this local area. Thanks!
Local Website Optimization | | interstate0
