Contest to generate link building ideas?
-
Basically, I am looking for new ideas for inbound link generation - WHITE-HAT (merit based links) for the car insurance vertical. E.g. Creating infographics, and promoting them to blogs/news sites.
To clarify, the other site is only linking to me because I have something they like about my site, and choose to link to it (so things like guest blogging and directories do not work here, at least in the conventional sense).
There are tons of seo blogs that give advice on how to get links, but either:
1. I have already tried, or hired someone, to do them. Those that I hire are specialists (I have hired lots of reputable companies that most people know here, but they always slow down after a few months/years in terms of link volume;
2. Many of the popular methods just don't work in my niche: Take for example one of the more recent ones: skyscraper" method. I really dont think it works in my niche. It only works in niches where "information based content" is vary valuable, like SEO, not car insurance. It is also hard to scale this.
3. The link topics sometimes get too far off-topic. E.g. Links from travel websites is probably not going to work; even car topics can be off-topic wen they get too gimmicky.
So my idea is to start a contest here where I basically award the best link building idea $1000, $5000, or whatever amount that would get enough people participating. These ideas have to be relatively proven, and scalable. If it helps to know my background, I am very seasoned at SEO.
What do you think of this idea? How can I improve it? Has this been done before (I am not talking about a general SEO contest).
-
Who doesnt need more links?
More links due to good content + good user experience/ creating value = bigger business.
-
You have mentioned you want more links but you have not told us why you think you need more links to your website? What is the problem that you are having with your website?
-
"you are not interested in hiring anybody. " -- I mentioned that I have hired numerous quality SEO companies. Name someone that is really good here and I will tell if I have used them (or why I have not).
Yes, this site tends to attract the corporate SEO, so I may not get much here, but word-of-mouth has been useful to me in the past on this kind of thing.
I dont know what you mean by sponsorships, unless you mean as just a seo technique--yes, thats been used quite a bit. It is not scalable, and it is not cost-effective often. Unfortunately, you cant get 1000 links this way. I wouldnt not classify that as merit-based either. But thanks for the suggestion.
-
Hi there.
First of all, very strange topic for this forum. And here is a reason: most of MOZers are either work for an SEO/marketing agency or are people/owners/managers who look for an SEO answer here. So, you are not interested in the first group,since you are not going to hire another company (because you haven't been satisfied with results other companies provided) and second group rarely interested in any topics, which are not their own. Of course, there is another group of freelancers who might want to take a job, but, again, according to you, you are not interested in hiring anybody.
At the same time though, you want to pay for an idea? That makes everything even stranger.
So, to answer your question - consider sponsorships or contributing somewhere - east way to get awesome links for low enough payment. As for an idea to run a contest - I say no, because the offers you gonna get gonna be either scammish or from companies "you don't want".
Good luck.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How do I predict quality of inbound link before using Disavow links tool?
I am working on Ecommerce website and getting issues with bad inbound links. I am quite excited to use Disavow links tools for clean up bad inbound links and sustain my performance on Google. We have 1,70,000+ inbound links from 1000+ unique root domains. But, I have found maximum root domains with low quality content and structure. Honestly, I don't want to capture inbound links from such websites who are not active with website and publishing. I am quite excited to use Disavow links tool. But, How do I predict quality of inbound links or root domains before using it? Is there any specific criteria to grade quality of inbound links?
Industry News | | CommercePundit0 -
Paid links from directory listing and business listing sites are good or bad according to Penguin 2.1 update?
Hi Friends, Recently on October 4<sup>th</sup>, 2013, a new spam filtering algorithm got live named Penguin 21. / Penguin 5. The update goes after sites that may have purchased paid links. I would like to know is it safe, if we submit website details with links in paid directories, eg: https://ecom.yahoo.com/dir/submit/intro/ (yahoo directory) and quality business listing sites provided the categories are related to our website. Our competitor sites having the backlinks from those kind of directories and they are performing (ranking) well in major search engines. May I know how Google treat these kinds of links according to this recent algorithm update?
Industry News | | zco_seo0 -
Concerned about where links are coming from
Hi I am hoping someone can help me with this. I run a small seo company for a few select companies in the luxury markets. Due to certain circumstances I need to outsource a lot of link building until my in house link builders can return to work. After a phone conversation with an SEO company which offer white label service (quite a large UK company but will remain nameless) I became extremely concerned that they are supply paid links to there customers. I will explain what i mean and would appreciate advice on whether I should stay clear or not. They claim to have access to over 1000 websites in many different niches and can get a whole host of links from contextual (which they said would give 3 links in 300 words which rang the first alarm bell) then said the other come from primary theme links and hybrid links (oh which neither they would properly explain what they are). My main concern is they said the links are made and need to be "maintained" by a yearly fee so they are not removed. When I asked if they surely count as paid links I got a usual boiler room style sales pitch. My instincts tell me to stay away but maybe I am just reading it all wrong. They claim to already white label to over 300 other SEO companies, but it all sounds a bit risky to me after Googles tough stance on this! Thanks Paul
Industry News | | hanv0 -
Strange video site adding unwanted links.
Today I was checking our backlink profile and noticed a lot of strange back links coming from grosezinga.com apparently this site is some type of search engine for videos, and it somehow pulls videos from Youtube, and Daily Motion, and adds them to the grosezinga search engine. I have never placed a link on this site, I do not want a link there, and I never even knew it existed until today. We do have video tutorials on the web, and somehow this site has pulled them from our video page without our permission, and added them to this site. Anyone ever had this problem, should I ask for them to be removed? When I do a Google video search my url is showing up on about a hundred different videos that are not ours. I don't want to be accused of building unnatural links.
Industry News | | TinaGammon0 -
Suggested Link Builder and Brief
Hello I am looking to do some link building to get a clients site up the rankings. I would like to utilise the cheaper fees of an SEO in another country. India or somewhere Does anyone have any good references. I can see some good ones on O-desk. $6 dollars per hour. Also does anyone have an example brief/spec that would allow to to communicate key aspects? Thanks James
Industry News | | smashseo0 -
UK link building companies?
Has anyone had any experience working with any? Are there any you'd particularly recommend/avoid? Thanks. 🙂
Industry News | | Alex-Harford0 -
Is their value in building your own website network?
--- I am moving this into open discussion to see if I can get a few more responses, I am very curious if anyone has experience in this area --- Hello, As a resource for my link building strategies I have often wondered if building my own 'web network' of sites would prove to be valuable in link building. For example, if I were targeting the travel industry (or insert a niche here) and created 30 websites on various related topics in the industry, would using outbound links from those sites to other relevant websites help increase domain authority? Obviously, I would need to avoid creating unusable sites with boilerplate content just for the sole purpose of linking. I am envisioning working websites/blogs that would be valuable on their own. Some thoughts and questions that have crossed my mind: If these sites are all hosted on the same server, would the link exchange end up in penalization in the SERPs? Being that the sites are designed to be quality sites on their own, can they share links between themselves if the links are relevant? This is already being done across the web, but what makes one network valuable and 'quality' vs another Being a web dev / host as well as SEO guy I would like to utilize those resources to create a network that is of quality and of value, but am not sure about things appearing 'unnatural'... It seems that the majority of link building falls into the 'unnatural' category as we as SEOs are constantly trying to place our links throughout the web vs. site owners linking naturally back to a website
Industry News | | Millibit0 -
Do "big" SEO companies remove links after termination of service?
Or worded differently: Has anyone heard of "big" SEO companies removing links after termination of service? I have a client who isn't particularly happy with the SEO he's getting from a big Aussie SEO firm, and he wants to terminate, however they've built thousands of links for him and he's a little concerned they might all get pulled. Has anyone heard of this happening, or; Do you think this is a legitimate concern? I think its physically possible to remove backlinks like this because it seems the SEO firm in question is building links by using other client's websites. I also wonder if they might have large content farm style sites where they place links for clients which might be quite easy to take down. Please discuss!
Industry News | | CheapGames990