Page title contents

[CostumeD]

In my page title, I have my product name.  Is it beneficial to also include another keyword like: Buy wedding dress online Australia:  e..g. (page title) amelie wedding dress | buy wedding dress online Australia.  Or is it better just using: Amelie wedding dress

[ChrisAshton]

Don't get too caught up in jamming keywords into your titles. Chances are your competitors are already doing this, so use the opportunity to stand out and grab the users' attention; give them a reason to click your result over the other ~9 on the page.

Page titles should be compelling so getting your keyword(s) in there is great, but try to avoid the clunk old [keyword] [keyword] page title style. Sometimes it makes sense and is about all you can really do but if you can avoid it, do so.

I don't agree that you need to have the word Australia in the title either, Google looks at plenty of factors to determine what country you're in so no need to take up those precious pixels in your title with a long, redundant word!

There are a couple of Whiteboard Fridays that cover this general topic which you might find helpful:

• Headline Writing and Title Tag SEO in a Clickbait World
• Keyword Targeting, Density, and Cannibalization

I'd give you an example of a strong title but I just realised how little I know about wedding dresses! Basically, it should be something like Amelie Wedding Dress - [Something compelling; what do they care about?].

Remember, don't talk about yourself or your product, talk about the benefits these customers care about. If they're sold online, ship fast and this is your strongest selling point, maybe something like Amelie Wedding Dresses - Easy Online Store, Shipped in 48hrs!

[Alick300]

Hi,

IMO your title should be like this - amelie wedding dress/dresses (only one of them) |Buy Online Now

As I don't know your keyword list so I'm suggesting if keywords having Australia in it have significant search volume you can add '| Australia' at the end of the title otherwise not necessary to place 'Australia' in title.

Hope this helps.

Thanks

[rootwaysinc]

Hi,

If you have a local business and you are serving only one country then it is always better to mention country in Title tag for users and SEs too.

For user experience it is better to put like amelie wedding dress Australia and you can add your brand name after your product name (for ex. amelie wedding dress Australia - Brand Name). And if you are asking for higher ranking in google then read the story what google guys think about title tag now a days. let me give you link https://www.seroundtable.com/google-title-tag-critical-21499.html