How do I track specific referral traffics journey through a website?
-
Hello,
A client has asked us to track the journey each separate referral traffic visitor takes through out the website. I have had a look through analytics and am not sure how to ensure I can do this for all referral traffic visitors?
Can anyone help? Thank you.
-
Not sure if this is what you're asking for...
But in Google Analytics, if you go to Behaviour Flow under Behaviour in the sidebar, then click the dropdown (by default should say Landing Page) and select Traffic Type, you can view the user journeys / behaviour flows via traffic type. (Or you can swap Traffic Type for Source and view user journey by specific referrals instead of the whole of your referral traffic.)
You can then click on "Referral" in the first column, and click "View only this segment".
This allows you to easily see patterns in how your referral traffic visitors are browsing the website. Which landing page they start on, where they click to next, how many people drop off on particular pages having come from a certain page (great for analysing user intent and whether the next page "fulfils" it or not) etc. You can click and drag horizontally to view all the stages in the behaviour flow, add more steps to see more pages...
Is that what you were after?
EDIT: My bad. Somebody beat me to it. That's what I get for multi-tasking and taking 20 mins to leave a reply -_-
-
Hi Peter,
That's great thank you - I hadn't realized about the gear icon to make a custom expression. Thank you for all your help.
-
Analytics, Behavior, Behavior flow, create segment "Refferal traffic" and change "Landing page" to "Source/medium". If you need to see just specific referral, click on gear icon inside and make custom expression.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
ECommerce Tracking in Analytics - Should I use a plugin or do it manually?
Hi, I have a WordPress site (woocommerce integrated). I would like to know should I use a plugin to enable e-commerce tracking in Google Analytics or I should do it manually with GTM. Which is a better way? Will using a plugin to enable e-commerce tracking slow down my site? Any thoughts? Thanks in advance.
Reporting & Analytics | | Mr.Suren0 -
Backlinks Tracking Websites/Tools/Software
I have multiple websites that I need to keep track of their backlinks. How do you guys keep track of your backlinks? What are some cool tools that you use ?
Reporting & Analytics | | AngelosS0 -
Universal Google analytics e-commerce tracking code?
Hi Mozzers, I have never setup a universal google analytics e-commerce tracking code before and my concern is what exactly do I need to add on the cart thank you page? Can someone send me a sample of code I need to be adding? What kind of customization does it require? The more details you can provide the better! Thanks!
Reporting & Analytics | | Ideas-Money-Art0 -
.com site referral traffic to ccTLDs
We have 7 international domains set up along with our main .com site. All of the ccTLds are showing their main referral traffic as coming from the .com site in GA, and most of those being from mobile. Each site is set up correctly with geo-targeting and hreflang tags. Has anyone experienced this before?
Reporting & Analytics | | ggpaul5620 -
Traffic drop after analytics troubles
Hi For two weeks we had an artifical low bouncerate & high pageviews/visit in our Analytics reporting. The day we corrected the bug in Analytics - our bouncerate & pageviews/visit returned to normal levels - however we saw our search traffic go down massively(-50% in sessions). The bug in the Analytics was caused by a second Analytics tag which was included in an external script which interfered with our own tag. The drop in traffic occurred just after the removal of the second script (which was only on our site for two weeks). We didn't touch our own tagging - and there were no technical changes on the site during this period, and there is no seasonal trend which could explain the sudden drop of traffic. We double checked our tagging - and the analytics tag is present & working on all the pages of our site. On the organic traffic report from analytics you can clearly see the when the troubles with analytics started & ended (artificial low bounce rate) - and that the traffic drop starts right after the reporting issue ended. Webmastertools also indicated a lower number of views/clicks, but not to the massive 50% drop. Is it possible that Google uses the measurements from Analytics for it's SERP's? Or should there be another reason, and where should we start looking? Appreciate your help! e5GmoMM
Reporting & Analytics | | DirkC0 -
New e-commerce launched, drop in traffic
One of our clients launched a new e-commerce site and there was a significant (60%) drop in traffic in Google Analytics following the launch. We are about 10 days into the new site, and our suspicion is that the move has caused a decrease in their site authority which has lowered their search position. The old site had the store at sitename.com/store. The new site has a Shopify store at shop.sitename.com. There were very few external followed links to the store pages, so we thought that there would be little effect for overall site traffic by moving the store to a subdomain. Any recommendations for next steps on diagnosing the problem and working towards a solution?
Reporting & Analytics | | DesignHammer0 -
Analytics not tracking traffic from Old Domain Redirect
We've recently 301 redirected one of our client's domains to their new website and the strange thing is, we aren't seeing an increase in traffic in analytics. You would expect the traffic to increase roughly by the traffic volume from the old domain. There were a few hundred redirects and we tested a large sample and the redirects have been implemented properly. Is there something that we did incorrectly in our implementation of the domain redirect? Or is there something else that we need to do in Analytics to properly track those redirects?
Reporting & Analytics | | ATMOSMarketing560 -
Tracking page visits
Hi guys After a lot of effort and late nights our website has gone online. http://www.health2000.co.nz/ In google Analytics am I able to see what pages individuals clicked on before they went to the cart? Ive had a look at GA 'Flow Visualsiton' but it seems a little confusing. Thanks for your help Pete
Reporting & Analytics | | dawsonski0