How do I track specific referral traffics journey through a website?
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Hello,
A client has asked us to track the journey each separate referral traffic visitor takes through out the website. I have had a look through analytics and am not sure how to ensure I can do this for all referral traffic visitors?
Can anyone help? Thank you.
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Not sure if this is what you're asking for...
But in Google Analytics, if you go to Behaviour Flow under Behaviour in the sidebar, then click the dropdown (by default should say Landing Page) and select Traffic Type, you can view the user journeys / behaviour flows via traffic type. (Or you can swap Traffic Type for Source and view user journey by specific referrals instead of the whole of your referral traffic.)
You can then click on "Referral" in the first column, and click "View only this segment".
This allows you to easily see patterns in how your referral traffic visitors are browsing the website. Which landing page they start on, where they click to next, how many people drop off on particular pages having come from a certain page (great for analysing user intent and whether the next page "fulfils" it or not) etc. You can click and drag horizontally to view all the stages in the behaviour flow, add more steps to see more pages...
Is that what you were after?
EDIT: My bad. Somebody beat me to it. That's what I get for multi-tasking and taking 20 mins to leave a reply -_-
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Hi Peter,
That's great thank you - I hadn't realized about the gear icon to make a custom expression. Thank you for all your help.
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Analytics, Behavior, Behavior flow, create segment "Refferal traffic" and change "Landing page" to "Source/medium". If you need to see just specific referral, click on gear icon inside and make custom expression.
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