Internal Linking
-
Hi
I've been looking over my pages and it says for this page for example http://www.key.co.uk/en/key/1-6kw-halogen-heater
I have too many links, I think it was about 178.
These links are from the menu and bottom of the page - how much of an issue is this for internal linking structure? I wouldn't want to remove the menus or change them too much.
Thank you!
-
Hi Becky!
Just a reminder, if EGOL, Peter, or both answered your question, please mark one or more responses as "Good Answers."
-
Great thank you both, I will give this a go
-
Have you read this article:
https://moz.com/blog/10-illustrations-on-search-engines-valuation-of-links
specially #5, #6So - as EGOL says - use CrazyEgg + Riveted (Analytics plugin) + ELA https://developers.google.com/analytics/devguides/collection/analyticsjs/enhanced-link-attribution to see where they click.
-
do you think this would have much impact for SEO?
Five years ago, my answer would have been a definite YES! That is when the flow of PageRank through your site meant a lot. Each link that you removed would cause more PageRank to flow through the links that remain.
Today, Google has not said that PageRank is less important (that I have heard or read) but I am betting that it is a lot less important. I believe that it is being replaced by the authority of your domain, the engagement level of your visitors, and those "machine learning" factors that Google connected to their most recent changes.
But, every little bit of strength that you can get into your moneymaking pages is important, and for that reason, I would get rid of as many nonessential links in your template as possible.
-
Hi
Thanks for the reply. Yes I've already looked at those sister company links and thought about trying to do exactly as you suggested, but yes it would be a hard sell and I would have to show some benefit to removing them.
I will look at consolidating those other sections with one footer link - do you think this would have much impact for SEO?
-
Lots of people and SEO guides say that you should not have over 100 links on a page.
You can hear about the history of this straight from Matt Cutts in the video on this page.
The Google guidance for today is to "keep it reasonable" but they can crawl and count a lot more than 100.... and often pages with 300... 400... links are fine as long as your links are not spammy.
When I look at the footer of your page... If this was my site, I would simplify it. I would have one link to "Help".... one to "Services".... one to "Manutan Group".
But, before deciding exactly what to do, I would run crazyegg or a simliar service on some pages and see if anybody is clicking on the links in the footer to find out what links might be important to visitors. Some links like, terms & conditions, privacy, cookie policy, should always be there but a lot of others can all be addressed on one deep page.
I would also replace the dropdown to Manutan Family and replace it with one link to an "international sites" page where lots of information and links to country sites is provided.
That's what I would do, but I would not be surprised if manager level people didn't like me cutting back on the Manutan links.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
"Avoid Too Many Internal Links" when you have a mega menu
Using the on-page grader and whilst further investigating internal linking, I'm concerned that as the ecommerce website has a very link heavy mega menu the rule of 100 may be impeding on the contextual links we're creating. Clearly we don't want to no-follow our entire menu. Should we consider no-indexing the third-level- for example short sleeve shirts here... Clothing > Shirts > Short Sleeve Shirts What about other pages we're don't care to index anyway such as the 'login page' the 'cart' the search button? Any thoughts appreciated.
Intermediate & Advanced SEO | | Ant-Scarborough0 -
How to determine the value of these links?
Hi Guys, How can you determine the value of external links which are deep inside a website. Two examples: http://www.sheknows.com/community/home/ten-tips-buy-car-insurance Two sub-folders deep. http://www.dogfoodhowto.com/899/whats-the-best-puppy-food-for-cockapoo-puppy-at-home.html One sub-folder deep. These links are clearly far from the homepage, so was wondering if they are worthless or how can you determine the value of them? Cheers.
Intermediate & Advanced SEO | | nattyhall0 -
Ranking problems with international website
Hey there, we have some ranking issues with our international website. It would be great if any of you could share their thoughts on that. The website uses subfolders for country and language (i.e. .com/uk/en) for the website of the UK branch in English. As the company has branches all over the world and also offers their content in many languages the url structure is quite complex. A recent problem we have seen is that in certain markets the website is not ranking with the correct country. Especially in the UK and the US, Google prefers the country subfolder for Ghana (.com/gh/en) over the .com/us/en and .com/uk/en versions. We have hreflang setup and should also have some local backlinks pointing to the correct subfolders as we switched from many ccTLDs to one gTLD. What confuses me is that when I check for incoming links (Links to your site) with GWT, the subfolder (.com/gh/en) is listed quite high in the column (Your most linked content). However the listed linking domains are not linking at all to this folder as far as I am aware. If I check them with a redirect checker they all link to different subfolders. So I have now idea why Google gives such high authority to this subfolder over the specific country subfolders. The content is pretty much identical at this stage. Has any of you experienced similar behaviour and could point me in a promising direction? Thanks a lot. Regards, Jochen
Intermediate & Advanced SEO | | Online-Marketing-Guy0 -
Multiple Internal links to same destinations
My company is redoing our homepage and there will be 4 links to our main play pages (5 games). 2 in the menu and 2 within the content. I was thinking I should no follow one of the links on the homepage + 1 in the menu so that we don't have link dilution from having multiple internal links to the same destination within 1 page. Does this make sense? Any downside of this or suggestions of a solution that may be more effective? Thanks!
Intermediate & Advanced SEO | | theLotter0 -
Using rel="nofollow" when link has an exact match anchor but the link does add value for the user
Hi all, I am wondering what peoples thoughts are on using rel="nofollow" for a link on a page like this http://askgramps.org/9203/a-bushel-of-wheat-great-value-than-bushel-of-goldThe anchor text is "Brigham Young" and the page it's pointing to's title is Brigham Young and it goes into more detail on who he is. So it is exact match. And as we know if this page has too much exact match anchor text it is likely to be considered "over-optimized". I guess one of my questions is how much is too much exact match or partial match anchor text? I have heard ratios tossed around like for every 10 links; 7 of them should not be targeted at all while 3 out of the 10 would be okay. I know it's all about being natural and creating value but using exact match or partial match anchors can definitely create value as they are almost always highly relevant. One reason that prompted my question is I have heard that this is something Penguin 3.0 is really going look at.On the example URL I gave I want to keep that particular link as is because I think it does add value to the user experience but then I used rel="nofollow" so it doesn't pass PageRank. Anyone see a problem with doing this and/or have a different idea? An important detail is that both sites are owned by the same organization. Thanks
Intermediate & Advanced SEO | | ThridHour0 -
Do links from twitter count in SEOMoz's Toolbar link count?
I am using the Chrome extension and looking at a SERP, when a page is said to have 2000 incoming links, does that include tweets with a link back to this page? What about retweets. Are those counted separately or as one? And what about independent tweets that have exactly the same content (tweet text + link)
Intermediate & Advanced SEO | | davhad0 -
Duplicate internal links on page, any benefit to nofollow
Link spam is naturally a hot topic amongst SEO's, particularly post Penguin. While digging around forums etc, I watched a video blog from Matt Cutts posted a while ago that suggests that Google only pays attention to the first instance of a link on the page As most websites will have multiple instances of a links (header, footer and body text), is it beneficial to nofollow the additional instances of the link? Also as the first instance of a link will in most cases be within the header nav, does that then make the content link text critical or can good on page optimisation be pulled from the title attribute? I would appreciate the experiences and thoughts Mozzers thoughts on this thanks in advance!
Intermediate & Advanced SEO | | JustinTaylor880 -
Multiple anchor text links
Hi. I wanted to ask about having multiple text links to an internal page from the same page. So I have a section title on my home page which will vary with each article. It may say "Healthiest Cat Foods" as the title then offer a snippet and finally offer a "continue reading..." anchor text. The title is a great link to the article while the "continue reading..." is another link to the same article. I like the to keep the title link because it is perfect anchor text. I like to keep the "continue reading..." because it seems helpful for users. I have read that search engines will only count the first link to an article which is fine as I only want the first one to count anyway. What I am wondering is do I lose any page rank because I added the second link? Does that second link hurt me in any way?
Intermediate & Advanced SEO | | NikkiGaul0