Multiple Similar Product Variations - Page layout, Title and SEO best practice??
-
Im doing some research into SEO for our new web design.
I sell designer eyewear prescription and sunglasses.
Lets take a Ray Ban Wayfarer sunglass it comes in 30 colours and 3 sizes for each model.
Up till now i was of the impression that for best practice SEO i would need to have each individual variation as its own page, this would also help with things like google shopping too.
So for example heres 1 colour product in 3 sizes of 30 colour variations for this particular model.
Ray Ban Wayfarer RB2140
Colour: Black 901
Sizes: 47, 50, 54Currently my urls looks like this with a new page and the size changing on the end for each variation.
Ray Ban Wayfarer RB2140 - Black 901 - 47
URL: www.mywebsite.com/ray-ban-wayfarer-rb2140.html?colour=Black+901&size=47
Ray Ban Wayfarer RB2140 - Black 901 - 50
URL: www.mywebsite.com/ray-ban-wayfarer-rb2140.html?colour=Black+901&size=50
Ray Ban Wayfarer RB2140 - Black 901 - 54
URL: www.mywebsite.com/ray-ban-wayfarer-rb2140.html?colour=Black+901&size=54
This is very time consuming and I'm not sure if its adding any benefit to my SEO in fact scared its actually
a) slowing my site down (content heavy)
b) looking like duplicate contentI am thinking about moving towards a page more like this were it would be just be a model with variations. (not effecting the title/getting a new page per variation)
http://demoleotheme.com/vigoss/index.php/atomic-endurance-running-tee-crew-neck.html
I am not sure of the pros and cons of doing it this way over the way I'm doing it currently all i know is my site is ranking horribly.
Lastly I'm currently running a magento V1.9 store which is renowned for duplicate content slow site speeds etc so have been told moving to woo commerce would benefit me for both site performance and seo but I'm skeptical as currently with this structure of a each SKU being a new page il be up to 8000+ products and multiple product variations that it can handle my needs, anyone with any experience on woo commerce platform? (this might be a operate question apologise)
This is absolutely frying my brain so any advice appreciated. Im prepared to put every dying second into just need some solid advice in which direction to go!
-
Hi Craig,
Thanx for the compliment. I talked to a develepor of Woothemes/ Woocomerce last week on a fair and he pointed me to: https://www.woothemes.com/storefront/ it promises to be the most flexible them up till now and your wish should definitely be possible with that. You can also contact them with your wishes and I am sure they can help you further. Best of luck with the Sunglasses :).
Tymen
-
Hi Tymen,
Thanks for the reply, looks like another vote for Woocommerce. I took at look at your site, very nice and easy to use.
My only problem with what i am doing is that id need it laid out like this.
Ray Ban Sunglasses (Brand Page) > Multiple different models only displayed - no variations
Example - Ray Ban RB2140 > Ray Ban RB2132 > Ray Ban RB3025
User clicks model takes you to:
Ray Ban RB2140 (Product Page With Variations)
Example - Ray Ban RB2140 (Product Page With Variations both colour, size, price & Prescritpion)
I have added a work flow diagram to help explain. But basically i need it to work like the image thats why im afraid Woocommerce cant handle my kind of functionality neatly.
-
Hi Craig,
I also have products with variations and have them on one product page and than you can select the product variations such as colour and size.
I work with Woocommerce and that works fine for me. I chose this for better SEO options and fbecause Magento 2.0 looks a lot like it but is slower and far more expensive to maintain. The different SKU's are seen as different products but or on one product page. So I have 500+ product pages which result in over 3000 different SKU's.
My site is https://eppinga.nl so take a look around. If you have more questions don't hesitate to contact me.
Regards,
Tymen
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Internal linking: Repeating same low level pages from high hierarchy level pages
Hi all, We have 3 editions of our product we are trying to rank better. Some of our features level pages from these editions are repeating in these 3 editions. Exactly like below example: clothes.com/cotton-fabrics/shirts clothes.com/wool-fabrics/shirts clothes.com/polyester-fabrics/shirts "Shirts" pages repeat in "cotton-fabrics", "wool-fabrics" and "polyester-fabrics". We have added rel=canonical to rank "shirts" in rank only one category. I wonder do we need to take any other measures to make sure that these pages don't affect us negatively. Thanks
Web Design | | vtmoz0 -
Best practices for ecommerce product categories?
I'm trying to optimise my ecommerce site's category/navigation structure so that it is: Intuitive for human users Keyword optimised, and Minimises duplicate content penalties Here is my dilemma. Let's say my site sells widgets. Some people search for widgets according to size (big widgets, medium widgets) while others search according to colour (green widgets, blue widgets). My keyword research suggests that I should target some keywords that relate to size, others that relate to colour, yet others relating to material, etc. I figured that I'd use one of these taxonomies as a category system, then set the others as filter elements. So my site's main navigation would say "Big Widgets | Medium Widgets | Small Widgets". If you click on any of them, or if you click on the "Widgets" supercategory, you'd reach a filter function allowing you to see only green widgets, or only plastic widgets, etc. So far so good - from a user perspective. The problem with this method is that Google isn't going to index my filter results. So someone Googling "green widgets" or "plastic widgets" is unlikely to find my site, even though I have plenty of green/plastic widgets that they could have filtered for. My next thought was to add some of these filter urls to my main navigation so they will be crawled. My filter mod generates urls for each filter (eg mysite.com/category?filter=k39;w24). So now I have a flashier navigation menu where clicking "Widgets" will pop out a panel allowing you to browse by size or by colour. I don't know whether users will find this helpful or redundant/confusing, but at least Google can see my filter urls. But I've run into two more problems. My filter results aren't really pages, so I can't set things like H1s, meta descriptions and so on. There's very little I can do to keyword optimise them. Further, I now have duplicate content, because the same widget can show up under multiple filter urls. And so I'm stuck here. I've thought about creating custom pages for each target keyword and manually listing products that pertain to each keyword. This will allow me to optimise the pages, but it's a lot of ongoing work (I have to update them whenever I get new stock), and I'm not sure my visitors will appreciate this - I suspect they would rather just browse/filter/search through my site than have to click through pages of manual curated content. I'd appreciate any thoughts or advice on figuring out my category and navigation system!
Web Design | | peekpeeka0 -
Website Redesign SEO Checklist
I am looking for a comprehensive Website Redesign SEO Checklist. One of my customers is changing its website design (including URL structure) and I need all kinds of suggestions for a smooth SEO operation. Thanks in advance!
Web Design | | stradiji0 -
Is there a best practice for using a general iso code for the EAME region and APAC region or should you break it out by country?
I am creating a strategy for multiple regions and the US comes to market different than EAME (Europe, Africa, Middle East) and China. We were planning on using language and iso codes in subfolder's but the corporation only wants their content to be in German, English, and Queens English. Our current decision is to use /en-US/, /en/, /de/, /en-CN/, /zh-CN/. /en/ and /de/ will be what we use for EAME. This doesn't seem like the best idea as I think /en/ will get indexed as the US version and not the EAME version. Any suggestion or if clarification is needed is greatly appreciated.
Web Design | | GodfreyB2B0 -
Optimizing a Wordpress Blog For SEO
Besides the standard Yoast for SEO plugin tweaks, I'm researching best practices when setting up a wordpress blog. In this instance, the "front end" of the site would be hardcoded static pages designed for an e-commerce site, while there would also be a /blog/ attached to the site - for blog posts, fresh content, etc.
Web Design | | GKLA0 -
Best Wordpress Themes or Theme Creators for Best SEO Results
Hi, I just recently joined SEOMOZ and am excited to be apart of the community. I am launching a blog to educate mu readers on a variety of topics. Is there any specific themes or theme creators that do a great job at structuring their themes from a technical perspective for the best SEO results? Thanks!
Web Design | | ROYINOW0 -
SEO and Server Connectivity....
Good Morning/Evening Mozzers, I arrive at work this morning with 5 emails from GWT for my separate domains reading, **"Googlebot can't access your site - **Over the last 24 hours, Googlebot encountered 39 errors while attempting to connect to your site. Your site's overall connection failure rate is 15.1%." I have passed this on to the Web Dev team to resolve ASAP. My Question, will server connectivity issues harm my rankings? Is there a danger if this continues that URL's could be de-indexed? Input would be greatly appreciated.
Web Design | | RobertChapman0 -
Technical SEO Question about TLD combined with SubDomain
I am making a new website but need to figure out the best way to do this in terms of SEO. I would like the website to have functionality of brochure website combined with an online store. My issue is that I will be using software called prestashop for my online store and CMS called MODx to develop my brochure site. (These can not be combined into one CMS). I can create brochure site with MOdx = www.example.com & then from that a subdomain using prestashop for my online store = store.example.com Can I get Google to index these as one site or would I be better off trying to get everything under the TLD. Ideally I would like just one site without subdomain Bacially what I am asking is... What are the effects of having subdomains in terms of SEO? Am I better of having everyhitng under TLD? Can I get Google to view TLD and Sub as one site? Hope this makes sense, thank you.
Web Design | | Socialdude0