Multiple Similar Product Variations - Page layout, Title and SEO best practice??
-
Im doing some research into SEO for our new web design.
I sell designer eyewear prescription and sunglasses.
Lets take a Ray Ban Wayfarer sunglass it comes in 30 colours and 3 sizes for each model.
Up till now i was of the impression that for best practice SEO i would need to have each individual variation as its own page, this would also help with things like google shopping too.
So for example heres 1 colour product in 3 sizes of 30 colour variations for this particular model.
Ray Ban Wayfarer RB2140
Colour: Black 901
Sizes: 47, 50, 54Currently my urls looks like this with a new page and the size changing on the end for each variation.
Ray Ban Wayfarer RB2140 - Black 901 - 47
URL: www.mywebsite.com/ray-ban-wayfarer-rb2140.html?colour=Black+901&size=47
Ray Ban Wayfarer RB2140 - Black 901 - 50
URL: www.mywebsite.com/ray-ban-wayfarer-rb2140.html?colour=Black+901&size=50
Ray Ban Wayfarer RB2140 - Black 901 - 54
URL: www.mywebsite.com/ray-ban-wayfarer-rb2140.html?colour=Black+901&size=54
This is very time consuming and I'm not sure if its adding any benefit to my SEO in fact scared its actually
a) slowing my site down (content heavy)
b) looking like duplicate contentI am thinking about moving towards a page more like this were it would be just be a model with variations. (not effecting the title/getting a new page per variation)
http://demoleotheme.com/vigoss/index.php/atomic-endurance-running-tee-crew-neck.html
I am not sure of the pros and cons of doing it this way over the way I'm doing it currently all i know is my site is ranking horribly.
Lastly I'm currently running a magento V1.9 store which is renowned for duplicate content slow site speeds etc so have been told moving to woo commerce would benefit me for both site performance and seo but I'm skeptical as currently with this structure of a each SKU being a new page il be up to 8000+ products and multiple product variations that it can handle my needs, anyone with any experience on woo commerce platform? (this might be a operate question apologise)
This is absolutely frying my brain so any advice appreciated. Im prepared to put every dying second into just need some solid advice in which direction to go!
-
Hi Craig,
Thanx for the compliment. I talked to a develepor of Woothemes/ Woocomerce last week on a fair and he pointed me to: https://www.woothemes.com/storefront/ it promises to be the most flexible them up till now and your wish should definitely be possible with that. You can also contact them with your wishes and I am sure they can help you further. Best of luck with the Sunglasses :).
Tymen
-
Hi Tymen,
Thanks for the reply, looks like another vote for Woocommerce. I took at look at your site, very nice and easy to use.
My only problem with what i am doing is that id need it laid out like this.
Ray Ban Sunglasses (Brand Page) > Multiple different models only displayed - no variations
Example - Ray Ban RB2140 > Ray Ban RB2132 > Ray Ban RB3025
User clicks model takes you to:
Ray Ban RB2140 (Product Page With Variations)
Example - Ray Ban RB2140 (Product Page With Variations both colour, size, price & Prescritpion)
I have added a work flow diagram to help explain. But basically i need it to work like the image thats why im afraid Woocommerce cant handle my kind of functionality neatly.
-
Hi Craig,
I also have products with variations and have them on one product page and than you can select the product variations such as colour and size.
I work with Woocommerce and that works fine for me. I chose this for better SEO options and fbecause Magento 2.0 looks a lot like it but is slower and far more expensive to maintain. The different SKU's are seen as different products but or on one product page. So I have 500+ product pages which result in over 3000 different SKU's.
My site is https://eppinga.nl so take a look around. If you have more questions don't hesitate to contact me.
Regards,
Tymen
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Best less expensive graphic design
Hello, We have an Ecommerce store and we need our category buttons to be redone and to shine. Unfortunately, I've tried all my places and none are 10X, though none of them cost very much (like Fiverr, Freelancer) What I would like is some advice on where to go for inexpensive but still very good quality graphics. I'm a good designer, and so far, I can do better graphics than the designers I've found, I just don't have the time as a busy SEO. Please let me know If you have any gems you are willing to share. I'm searching the community colleges as we speak. Thanks.
Web Design | | BobGW2 -
Should a menu work when JS is disabled? Is that best practice
When I am working on a new website I usually spec that the main navigation should work whether JS is on, or off. I always assumed everyone did that - until today - spent a couple of hours analysing menus on websites and noticed many didn't function when JS was disabled - particularly the menus designed for mobile devices. Any thoughts on this from fellow Mozzers would be welcome.
Web Design | | McTaggart0 -
Lots of Listing Pages with Thin Content on Real Estate Web Site-Best to Set them to No-Index?
Greetings Moz Community: As a commercial real estate broker in Manhattan I run a web site with over 600 pages. Basically the pages are organized in the following categories: 1. Neighborhoods (Example:http://www.nyc-officespace-leader.com/neighborhoods/midtown-manhattan) 25 PAGES Low bounce rate 2. Types of Space (Example:http://www.nyc-officespace-leader.com/commercial-space/loft-space)
Web Design | | Kingalan1
15 PAGES Low bounce rate. 3. Blog (Example:http://www.nyc-officespace-leader.com/blog/how-long-does-leasing-process-take
30 PAGES Medium/high bounce rate 4. Services (Example:http://www.nyc-officespace-leader.com/brokerage-services/relocate-to-new-office-space) High bounce rate
3 PAGES 5. About Us (Example:http://www.nyc-officespace-leader.com/about-us/what-we-do
4 PAGES High bounce rate 6. Listings (Example:http://www.nyc-officespace-leader.com/listings/305-fifth-avenue-office-suite-1340sf)
300 PAGES High bounce rate (65%), thin content 7. Buildings (Example:http://www.nyc-officespace-leader.com/928-broadway
300 PAGES Very high bounce rate (exceeding 75%) Most of the listing pages do not have more than 100 words. My SEO firm is advising me to set them "No-Index, Follow". They believe the thin content could be hurting me. Is this an acceptable strategy? I am concerned that when Google detects 300 pages set to "No-Follow" they could interpret this as the site seeking to hide something and penalize us. Also, the building pages have a low click thru rate. Would it make sense to set them to "No-Follow" as well? Basically, would it increase authority in Google's eyes if we set pages that have thin content and/or low click thru rates to "No-Follow"? Any harm in doing this for about half the pages on the site? I might add that while I don't suffer from any manual penalty volume has gone down substantially in the last month. We upgraded the site in early June and somehow 175 pages were submitted to Google that should not have been indexed. A removal request has been made for those pages. Prior to that we were hit by Panda in April 2012 with search volume dropping from about 7,000 per month to 3,000 per month. Volume had increased back to 4,500 by April this year only to start tanking again. It was down to 3,600 in June. About 30 toxic links were removed in late April and a disavow file was submitted with Google in late April for removal of links from 80 toxic domains. Thanks in advance for your responses!! Alan0 -
Examples of B2B websites offering services (not products)
Hi there, I need some help - I am looking for some examples of SEO and inbound marketing websites in the B2B service sector. Thanks in advance!
Web Design | | Hughescov0 -
Unique content but exactly the same graphical layout - a problem?
Hello, I have a coaching website at www.bobweikel.com I want to make a second coaching website with the same exact wordpress theme, totally identical except a slightly different logo image. Everything the same. The only difference is that all the content will be unique on the new site. Does it matter to Google that the graphics are absolutely identical? I assume it's fine, I just am making sure.
Web Design | | BobGW0 -
Should I Remove URL extentions for SEO?
We are having a developer design our website with Magento. I noticed the main pages such as About Us have no file extention in the URL. But the product pages have a .html file extention. I was once told to remove the file extentions. Are there benefits to removing the .html file extension and if so, is there a way we can do this using Magento?
Web Design | | hfranz0 -
Which Shopping Cart is best for SEO? Magento vs. X-Cart
Comparing X-Cart and Magento, which do you think is better for SEO and why? I am leaning towards Magento and wanted to get some opinions?
Web Design | | BlinkWeb0 -
Best Home Page design examples - from a SEO perspective. Could You give me a few?
I am int he process of redesigning a home page and wanted to know from our community if anyone had examples on some great Homepage Designs from an SEO perspective. Things I am looking for : 1. Homepage URL/Design 2. Navitagion 3. Call to action Thank you, much appreciated. The home page I am redesigning is www.gunshotdigital.com Vijay
Web Design | | vijayvasu0