Suggestion to Improve Moz's Link Data
-
Hello All.
The recent Index update (29th January) seems to have produced quite a few shocks to Moz Pro users. Index updates always cause panic and joy every time they are released. However, I feel this is a big improvement that could be made.
In this last index, the DA for my site has remained the same. I was expecting a rise, simply because I have been doing some link building since October and was expecting the results to start showing around this time. However, the link metrics for my site looked worse this month than ever before. The index clearly didn't crawl sites and pages that it has crawled the last couple of indexes, and I noticed a few links disappeared from the metrics altogether, links that I know still exist. So I have a suggestion...
If Moz has collected link data in previous indexes, can it not preserve that data rather than starting afresh with every new index. Regular checks could be conducted on existing link data to identify expired or broken links, but to disregard them and start anew with every index seems a little odd. That way, Moz would have much more accurate and comprehensive link data which would help to avoid the DA inaccuracy, and provide users with a better measure of how their site is performing against the rest of the web.
This may be naive because I do not know the technical side to index updates. Any thoughts, advice, suggestions etc would be appreciated.
-
Hi Trevor!
As it turns out, we do have a cache on our index to help stop valid links from falling out of our view. However, we're not able to guarantee that all links we've previously indexed will be re-indexed within that cache period. So, it can certainly still happen that links will drop out of our index. In general, this helps to promote a stable index, while still preserving freshness and relevance of links that we report on.
As far as metrics like DA and PA go, it's always important to remember that these are relative metrics, rather than absolute. While it always feels good to see them climb higher and higher, a consistent score or even a drop doesn't necessarily mean that there has been no improvement. I'd definitely recommend checking out this post by Rand on ways to consider these metrics: https://moz.com/community/q/da-pa-fluctuations-how-to-interpret-apply-understand-these-ml-based-scores
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Localized pages with hreflang markup being reported by Moz as duplicate content
We have 5 websites, each targeted at a different geography. They are all in English, but targeted per country (e.g. US, Canada, UK, Australia). And we've properly implemented hreflang tags on each page, with the US site being the x-default, and with each country-specific page having a self-referencing hreflang tag as well as individual hreflang tags pointing to the other country-specific versions. All seems to be working properly with the search engines. But, each week in our Moz Pro campaigns, Moz reports the pages as "duplicate content". It seems that Moz does not regard the hreflang tags when deciding if content is duplicate or not. I'm not 100% sure that's what's causing Moz to report them as duplicate, but it's my best guess. To date, I've been marking these as "ignore". But, that creates two problems. First, we have new pages all the time, and so this gets to be laborious. Second, it makes it somewhat likely we might miss a real duplicate content issue. Can someone confirm whether Moz should be looking at hreflang tags before considering pages as dupliacte? And possibly offer any suggestions to us if Moz doesn't do that?
Feature Requests | | seoelevated0 -
Moz Pricing Needs Update
Hi I am coming from Ahrefs and Moz plans need serious update about the limits especially rank tracking. Ahrefs is providing more keywords $0.08/keyword (5000 keywords for the advanced plan) and update interval of 3 days. Moz large plan is $0.13/keyword with intervals of 1 week. Can this be looked into? Hopefully Moz can improve the limits for keywords ranking/tracking. In 2020 where many rank tracking tools provide daily update, 1 week is a bit ridiculously long. Hopefully Moz can make some improvement in this area,
Feature Requests | | EdmondHong0 -
Any way to programatically retrieve a campaign's Search Visibility score?
I would like to retrieve a campaign's Search Visibility score, and preferably historical too, in an automated fashion. However, as far as I know the API has no access to this. Is there something I'm missing? If not, is there a formula I can use to calculate this score?
Feature Requests | | MaddenMediaSEO1 -
How to solve Moz crawl error?
I want to crawl one of my eCommerce website. In my google webmaster account, there is not crawl error. But when I want to check crawl by Moz it shows error. I have made this ecommerce site with prestashop. Google still rank up my loacal keywords. Can anybody suggest me by checking Moz crawler error by checking my online shop.
Feature Requests | | Shamimgypsy0 -
Including "Volume" on the Tracked Keywords Overview Page in Moz Pro
I've searched Q&A but I did not see where this question has been asked before, so hopefully I'm not repeating a question that has already been asked (and answered). For the past couple of years I have been using Conductor Searchlight as our SEO toolset, however recently I have made the decision to switch to Moz Pro. My question is regarding the Tracked Keywords Overview Page. In the current display, the Overview Page shows Keyword, Location, Universal Results, Rank, URL and Optimize. Has there every been any consideration to also include Volume? One of the nice features of CS Keyword Overview page was that I was able to view the rank of all my keywords, and the volume of each, at the same time. We currently track 275 keywords. Some keywords are obviously more important than others. The CS Overview Page allowed me to quickly scan through the list of keywords, see the ones that were within striking distance of page one (by rank), and since I could also see the volume at the same time, it also allowed me to prioritize which keyword to focus on. If two keywords were both ranked "11", but one had triple of volume of the other, it makes sense to focus on the one with the greater volume. From Moz's Tracked Keywords Overview Page I can drill down and get the "Volume" information that I'm looking for (and lots of other really good information), but I have to do it for each individual keyword. Moz Pro is a great SEO tool and the information available is amazing. The switch from CS has been an easy one, but CS did have some features that I liked, and being able to see both rank and volume on the Overview Page was one them. Any information, suggestions, or work-arounds regarding my question is appreciated. Regards Scott
Feature Requests | | WScottDuncan0 -
Moz Local - Does it do the work for you?
Good Morning Everyone, I have a quick question regarding Moz Local ... I understand what it does and the purpose and how great it is... My question is this: If you sign up for Moz local, does it actually send all of the proper and necessary info to each of the aggregators or sites that it lists or does it simply tell me what information i need to send them and i have to provide this info to each one myself? For example, does it say something like "Inconsistent info found on Yelp, please do this to correct" .... OR, does it actually make the corrections and send to yelp for me? Thanks
Feature Requests | | Prime850 -
Posted by Link on Moz - Broken
I wasn't sure which category to place this in as Support doesnt feature Q&A or the Moz site in general so I dropped it under other research tools to which the Q&A kind of is 🙂 Now I am not sure if it is just me and that you have rectified the issue, but when ever I click on the "posted by" links to the user. I am getting a page not found error. The links in question can be seen in my two grabs and effect all posted by links on the Q&A section of Moz. A simply trailing slash after .com "/" will do the trick 🙂 https://moz.comusers/view/636129 - BROKEN
Feature Requests | | TimHolmes
https://moz.com/users/view/636129 - FIXED Aj5S2Pj,YfSQEmZ#0 Aj5S2Pj,YfSQEmZ#10 -
Way to track public's use of keywords over time in MOZ?
I apologize for the basic question but is there a way to track within MOZ the public's use of my keywords over time? My traffic understandably goes down certain times of the year -- holidays, vacation season, back to school, etc. What I want to see is whether my share of the traffic available is staying steady, slipping or even increasing. Sometimes I'll see a big spike in traffic that I suspect is related more to a general increase in traffic in my keywords than anything else. Thanks for any help.
Feature Requests | | NCCompLawyer0