Name change to include a keyword?
-
Hello All...Just signed up for the 30 day trial with Moz.
I am a wedding photographer here in the UK. If I was to change my company name to Simon Cook Wedding Photography from Simon Cook Photography, will this help my presence in anyway?
-
Good choice. You would have to start all over again if you chose to use a new domain name. You would go through a period where you are not visible at all. Also, domain age is a factor google takes into account. It looks like its as long as it is short to change your domain.
-
I think I will stick to Simon Cook Photography for now!
-
Yes. But, again, don't rely just on that. It's 1 of thousands signals, and it's surely not the strongest one.
-
Thank you Dimitrii.
Since November I have spent hours on my site keywording and just about everything on the site is focused and dedicated to wedding photography. I do not do portraits of any kind (studio,family etc) just weddings! Down the line I may set up a totally different website dedicated to other stuff I do a little bit of (event,conference,school,theatre). At the this present time I want people who find me be looking for wedding photography. If I did set up a new site im thinking of Simon Cook Event Photography.
So in a nutshell.....If I just want to attract potential wedding clients then Simon Cook Wedding Photography is better than Simon Cook Photography?
-
Hi there.
Yes, it will. However, if you just rely on having "wedding" in your name to rank, it's not gonna make that much difference. Also it will limit you in terms of brand associativity, so, if you also do portrait photography, you surely can target it, but if i see your name, which says "wedding photography", i most likely gonna think that this is what you specialize in, therefore you are not good in portrait photography (even though it's pretty much the same, it's just psychologically different).
Hope this helps.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Keyword cannibalization
Hi, I have two questions regarding keyword cannibalization. 1. I am doing the SEO for a website that sells do-it-yourself packages for heating, bathrooms, ventilation and so on for new houses or for renovations. The most important pages are the product pages (e.g. example.com/products/bathrooms) but there is also a blog divided into categories per product (e.g. example.com/category/bathrooms). The difference is clear: the product page focuses on the product itself, and the blog category page contains all blog posts relating bathrooms (tips, new materials, new innovations,...). My question is if the product page and blog category page can compete with each other for the term bathrooms (although they have different content). Does it help or is it enough to direct internal links from separate blog posts to the most important page (being the product page) and back to avoid my category blog page to compete with my product page? Another possibility would be to use a canonical tag on the category page pointing to the product page, but this actually isn't good practice because it isn't really duplicate content. Third possibility would be to no index the category page. So what is the best solution of the three? 2. A second example of keyword cannibalization can be category archive pages for webshops. If you have a category page example.com/jeans and a subcategory page example.com/jeans/women, is it useful to optimize on both pages for different terms, being jeans for the first page and jeans for women for the second, or will Google not make this distinction because the keyword are too closely related? In other words, is it useful to write content specifically for jeans for women and make a landing page for this keyword, or will this page compete with the category page that has been optimized for just the keyword jeans? In large clothing webshops, you can see for example that there is an optimized page for Nike (content, headings,...) but not for Nike for women or Nike for men. Is this just laziness or is this done exactly to avoid keyword cannibalization? Looking forward to your comments!
Intermediate & Advanced SEO | | Mat_C0 -
Keywords and keyword traffic
Hi I am struggling to know what keywords i should be targeting and how the website should be best optimised for said keywords. The website offers bespoke service in the lake district UK a popular tourist destination, The business operates within say a 30 km riadus of the area. So target vistors to the website would specifically be looking for services in the lake district. The trouble is for many targeted keywords for the area are quite low or no data shown. For example: tipi camping lake district, tipi hire lake district, Glamping lake district However nationally keywords for the service have a lot higher traffic i.e. tipi hire or tipi camping, glamping what keywords should be my target? and should I targeting my website for? I don't want to target customers looking for these services outside of the lake district and also by targeting keywords without the term lake district means my competition is greater as i'm competing with the whole of the Uk for serivces It can't provide. please advise thanks
Intermediate & Advanced SEO | | Bengo-990 -
Sudden inexplicable drop in important keywords
I have been running around in small circles trying to work out why, after a year of careful SEO my companies site has suddenly dropped for all it's main keywords out of the first page to the second or third in our weekly report. One theory was that five backlinks with a spam rating of 10 might have had an impact - these have been removed, but I have been advised that these may not have been the cause. Our crawl diagnostics remain squeaky clean. I add one, carefully checked and optimized (as per Moz recommendations) blog posts once a week and nothing has been changed other than that. We have slowly and carefully built up a good backlink profile, but as well as the drop in rankings our weekly report also showed that we lost 109 backlinks from the previous week. I have not been able to find out what I could possibly have done wrong! I've checked all our crawl reports and webmaster tools and nothing has been flagged up. I did discover, whilst typing in some longtail keyword phrases that our preview site URLs as well as our live site URLs appeared in SERPs. I checked with our web agency who assured me that this was fine, but that they had put a redirect on these yesterday. I thought this was a bit strange as that seems odd as we have been live for a year. I guess my question is could the fact that these redirects have not been active (until yesterday) have any bearing on what has happened or is this completely unrelated? Thanks Catherine - very stressed Mozer 😞
Intermediate & Advanced SEO | | SEO_Selectaglaze1 -
Domain remains the same IP address is changing on same server only last 3 digits changing. Will this effect rankings
Dear All, We have taken and a product called webacelator from our hosting UKfast and our ip address is changing. UKFasts asked to point DNS to different IP in order to route the traffic through webacelator, which will enhance browsing speed. I am concerned, will this change effect our rankings. Your responses highly appreciated.
Intermediate & Advanced SEO | | tigersohelll0 -
Changing 301s or using 302s after a relaunch?
We are doing a relaunch and changing nearly every URL. Since the list of redirects is > 5.000 we might have some mistakes we want to change later (i.e. having a 301 to a directory but finding a single page later that fits its purpose better). Can I change the 301 later and will seachengines get that? Can I use 302s for a week or two until I'm sure about my redirects and only than do propper 301s?
Intermediate & Advanced SEO | | nabujona0 -
Google Keyword Planner tool is not correct
Hi All, I know you are all know about Google keyword planner tool. As i know its shows most keywords searched totally wrong. One of the keyword searches less than (<10) but i got 20 exact keyword hits in only one business day and one of the keyword shows more then 10 K searches give us only 3-4 hits in one day.
Intermediate & Advanced SEO | | dotlineseo0 -
15 Keywords but only 8 visible on the page?
Hi we launched our site in June this year built using DNN - I have just used Moz's On page Grader for several pages and whilst it shows the KW in the URL, Titles, Meta Description, ALt Tag, it also says that I have 15 KWs in the body of this particular page and yet when i eye ball the page it only shows 8. Is this because of the templated navigation of the site. ie this KW also shows in the nav structure of other pages that are listed in the left hand nav menu? If this is correct will Google think that I am stuffing my page with too many KWs? Any solutions? Thanks Ash
Intermediate & Advanced SEO | | AshShep10 -
What is the systematic what of doing keyword research?
What is the systematic what of doing keyword research? I have been optimizing some sites, keeping in mind the completion and relevance. But still I am not happy with the keywords selected. Can you tell me the international Standard why of selecting keywords for any site? A systematic way, which will work for any kind of website. Please give me some list of free tools also which I can use for it. Thanks
Intermediate & Advanced SEO | | ShashankGupta0