Menu Structure & SEO

[BeckyKey]

Hi

I have been trying to decide whether we need to change our menu structure http://www.key.co.uk/en/key/

We have a lot of subcategories which are not in the menu structure and for SEO I wonder whether its best to have menu drop downs, so if a customer hovers over one category, it will display all the subcategories within this.

I am concerned that sub categories we are trying to rank are many levels away from the homepage e.g

If you want to find leather office chairs from the homepage, you have to go to the 'More categories' link, then choose seating > office seating > leather office seating.

Users need to do a lot of navigating before seeing what we offer.

I would prefer if a user could see these options in the menu when they hover over it.

Does anyone think this would help SEO or just customer journey?

Thank you

[BeckyKey]

Great thank you both, I will read up on this a bit further and put some recommendations together.

Thanks!

[GastonRiera]

Hi Becky,

Keep it as simple as possible. Remember that the better experience the user has, the better chance to make it a returning customer and google loves user experience.

Here, some information that might help you decide the best:
The Impact of Usability and User Experience - Moz Beginners guide User Experience (UX) - Moz Blog category

Hope it helps.
GR.

[gowebsol]

I'm a firm believer that what's right for users is right for Google (and Google agrees). The bigger picture is if you make it easier on the user, rankings will follow, so I say it help both customer journey and rankings.

I try to stick to the 2 click rule - if users can't get to it in 2 clicks, they won't find it or get annoyed. Also, If people can't see it , they can't buy it. It's challenging, but the easier you make it on users the better.