Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • MozCon
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      Let your business shine with Listings AI
      Moz Local

      Let your business shine with Listings AI

      Learn more
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Unlock flexible pricing & new endpoints
      Moz API

      Unlock flexible pricing & new endpoints

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. Local SEO
    4. Local Listings
    5. Local SEO business name issue due to aggregator

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    Local SEO business name issue due to aggregator

    Local Listings
    3
    3
    1043
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • TomBinga1125
      TomBinga1125 last edited by

      So I work for a college and we have multiple locations. My tactic has been always to keep the name the same for all of them (no city name), and then change the address and phone number for each.

      But there is 1000s of college listings websites out there that aggregate college and school data from the same source: the US government. Now the way that they have most, if not all, multi-location colleges listed is: "college name-city name". I can see the value in that, but I guess I'm just wondering what to do since it obviously can't be changed.

      Should I revert all of our listings as "college name-city name" to match the 1000s of listings that have it that way?

      I've been under the impression that I should leave the city/town name out of the name, but I'm just wondering what you think best practices would be?

      Thanks
      Tom

      1 Reply Last reply Reply Quote 0
      • MiriamEllis
        MiriamEllis Subject Expert last edited by

        Hey Tom,

        I see how this could be problematic. In general, Local SEOs will cite the guidelines Joey has, in which Google states they don't want this:

        Location information, such as neighborhood, city, or street name, unless it is part of the real-world representation of the business.

        So, short answer here is that you need to leave your name exactly as it appears in the real world on your websites and the citations that you can control (and, of course, your Google My Business listing). I wonder if it would be possible for you to reach out to the top 20 aggregators appearing for your core search and ask them to edit your listing name. If not, then the consolation here is that the playing field is level if competing colleges area all suffering the same fate with the aggregators. In other words, their percentage of NAP inconsistency would be the same as yours.

        Anecdotally, what you're experiencing is also experienced by all multi-location businesses that list their locations on Facebook. Facebook won't let you have more than 1 FB Place with an identical name, so you have to be Joe's Diner Boston, Joe's Diner Chicago, Joe's Diner St. Paul, etc. Again, because their competitors are all in the same boat, it's something they don't really have to sweat.

        100% NAP consistency isn't normally achievable. You want to be as consistent as you can, but don't stress about attaining absolute perfection, and my bet is that the inclusion of your city names on these aggregators is not hurting you very much, if at all. So, this would be a see-what-you-can-do-and-then-leave-it-at-that situation. Hope this helps! Interesting thread.

        1 Reply Last reply Reply Quote 1
        • gowebsol
          gowebsol last edited by

          Your issue is an interesting one. WAY back in the day I used to add the city name even to my own google listings. Today, however I don't think it does squat. In your case, however I think there is a case for using the city name in the title if its in use in other places, and if individual campus' are referred to as "XYZ College - Seattle Campus". When I look at University Of Phoenix here in Tucson, for instance, they use the city name, which is how they refer to it everywhere. That seems to be the deciding factor on whether its acceptable. Here is that Google says: https://support.google.com/business/answer/3038177?hl=en&rd=1

          Hopefully you are referring to it with the city or location name. If not, you may want to. I think it's a stretch if you don't.

          1 Reply Last reply Reply Quote 0
          • 1 / 1
          • First post
            Last post

          Got a burning SEO question?

          Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


          Start my free trial


          Browse Questions

          Explore more categories

          • Moz Tools

            Chat with the community about the Moz tools.

          • SEO Tactics

            Discuss the SEO process with fellow marketers

          • Community

            Discuss industry events, jobs, and news!

          • Digital Marketing

            Chat about tactics outside of SEO

          • Research & Trends

            Dive into research and trends in the search industry.

          • Support

            Connect on product support and feature requests.

          • See all categories

          Related Questions

          • Gavo

            Changing the business name in citations and GMB

            In Australia, some businesses are Pty Ltd (Proprietary Limited) hence, their business name ends with xxx Pty Ltd. How accurate do we have to be when building citations or updating citations that Pty Ltd is included in the business name? We've got clients who have left out Pty Ltd in their previously built citations and we're wondering if it's worth the time to actually update them to include Pty Ltd. Also, does changing a business name affect its rankings? This is more than just "Pty Ltd", it's changing from XYZ to ABC. We've previously had to change a client's address on their GMB and this had a negative effect on the client's rankings. Will changing the business name have an adverse effect? Thank you in advance for your advices!

            Local Listings | | Gavo
            1
          • Gavo

            Address consistency issue between GMB and directories

            We have a mortgage broker client, ABC, who shares an address with another business, XYZ who is a loans company. A previous SEO agency created GMBs for these 2 businesses using the same physical address and recently, we had to resolve this issue of duplicate address with Google. ABC was happy for us to fix the issue up by putting a unit no. "A" thus making their address "#7A Smith Street" and business XYZ now has #7B on their GMB. Our question is will this affect consistency if we were to build citations without "#7A Smith Street" but just using "7 Smith Street" which is their REAL physical address? Business XYZ has also just contracted us for SEO which means we will end up building citations for 2 businesses with the same business address (but different phone numbers). Should we actually continue using "#7A" and "#7B" for citation building even though that's not what their address is? Thank you in advance for your response!

            Local Listings | | Gavo
            1
          • LaurenGT

            Scoot local links

            I've been approached from Scoot trying to sell me their local directory links. 
            Its a one-off price of around £80 to be listed on all of their 500+ directories and £20 a month to be able to do any changes and to keep the web links active.
            The list of the directories are here - http://submittrackz.scoot.co.uk/directories The question is, are the links of much benefit for local seo?
            I was thinking of reselling this so the cost is not the problem so much, its just the quality of the links in question.
            Thanks
            Dave

            Local Listings | | LaurenGT
            0
          • coolhandluc

            How to change your location for local search results?

            Hi Everybody Back in december 2015 I came across this article https://gofishdigital.com/google-results-change-location/  explaining how to change location for local search results using the google emulation tool by setting up new coordinates. This was also picked up by mikeblumenthals' blog as being one of the best way of doing this. I tried it at the time and it worked very well. I tried using it last week and again this week but my location no longer seems to update. I have tried it on fifferent computers located in different locations and still it doesn't work. Does anyone know if this feature is no longer available and if not what else they'd recommend to verify local search results. Thanks

            Local Listings | | coolhandluc
            0
          • Ayres-SEO

            Best Practice When Selling One Location of Company with Multiple Branches - Local Search

            I have a client with a small business with 4 different branches. Currently, we have a main landing page for the company, plus distinct landing pages for each branch with maps, territories, distinct phone numbers, etc., for each branch. The company recently sold one of the branches to a competitor  as they do not want to service that area anymore. They have asked me what they should do now. Obviously, we are going to remove the location page for that branch, but we also need to transfer the phone number to the other company for use as part of the sale. What tasks should I look into for separating the branch from the rest of the company while still maintaining best practice for the rest of the site/company? Thank you for your help and suggestions.

            Local Listings | | Ayres-SEO
            0
          • donsilvernail

            Are Yellow Pages links good for SEO

            I have a client that has 2500 yellowpages.com links like this one http://m.yellowpages.com/hillside-nj/guardianship-services Are these SEO relevant? Can they hurt SEO efforts. Is this something should push for clients? Can Yellow pages be a good link building strategy? What say you?

            Local Listings | | donsilvernail
            0
          • BohmKalish123

            Google My Business- Will a large service area dilute local search results?

            I am considering adding our actual service area to our Google My Business profile, but I don't want this to dilute our local search results.  As it is, we come up in the top 3 or so when searched in our HQ's city and several nearby cities when you search for us in Google Maps (although when I look at the top 10 organic for Google for some reason when you search for these cities + our keywords Google doesn't show any local results). Our actual service area is fairly large, comprising the states of CA & Hawaii & parts of CO, AZ, and UT.  I would be adding the service area by zip code rather than radius, as a radius wouldn't make any sense in this case (particularly considering the distance between HI and CA).  Is it better to keep our relatively high ranking in local results?  Will adding the service area not affect local results negatively? Also, do you know why Google isn't showing me local results when I look for our keywords + our nearby cities?  When I look for these keywords in larger cities like LA or San Diego, Google always shows me local results.

            Local Listings | | BohmKalish123
            0
          • scott315

            What would Cause listing to fall off local search map spot?

            Any reason a listing that was showing in Google between the 3 and 5 spot on local map search would suddenly disappear all together from the map position for a specific keyword?

            Local Listings | | scott315
            0

          Get started with Moz Pro!

          Unlock the power of advanced SEO tools and data-driven insights.

          Start my free trial
          Products
          • Moz Pro
          • Moz Local
          • Moz API
          • Moz Data
          • STAT
          • Product Updates
          Moz Solutions
          • SMB Solutions
          • Agency Solutions
          • Enterprise Solutions
          Free SEO Tools
          • Domain Authority Checker
          • Link Explorer
          • Keyword Explorer
          • Competitive Research
          • Brand Authority Checker
          • Local Citation Checker
          • MozBar Extension
          • MozCast
          Resources
          • Blog
          • SEO Learning Center
          • Help Hub
          • Beginner's Guide to SEO
          • How-to Guides
          • Moz Academy
          • API Docs
          About Moz
          • About
          • Team
          • Careers
          • Contact
          Why Moz
          • Case Studies
          • Testimonials
          Get Involved
          • Become an Affiliate
          • MozCon
          • Webinars
          • Practical Marketer Series
          • MozPod
          Connect with us

          Contact the Help team

          Join our newsletter
          Moz logo
          © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
          • Accessibility
          • Terms of Use
          • Privacy

          Looks like your connection to Moz was lost, please wait while we try to reconnect.