Steps to Improve Page Rank and Domain Authority
-
Hi
If the quality of web pages is very good I believe rankings should reflect this. My domain is at least 3 years old.
What steps would you recommend short term and long term in terms of how to improve page rank and domain authority?Thanks.
-
Hi Matt
It's ok Thanks for the clarification. Domain's age = authority and trust in the search engine's eyes and hence an effect on rankings. Everything has it's own impact within the algorithm I agree.
Thanks a lot.
-
Whoops, just realized I addressed my last response to Gaston, but it was meant for you, SEOguy1. Fixed.
No, a domain's age is not factored into DA or PA (though it may factor into Google's rankings; I've heard mixed opinions on that). A site will not have a higher DA simply because it's on an older domain.
-
Hi Matt
Doesn't a domain's age have a bearing on Domain Authority and Page Authority ?
Thanks for your contribution to the discussion.
-
Hi SEOguy1! I can't speak as much for Page Rank, but you'll really only increase your Domain Authority by improving your site's backlink profile. DA is calculated almost entirely with link metrics.
-
It's quite possible that a brand new site going from 1-9 if a few months is due less to their discovering a magic solution than it is to our crawler finding and indexing the site. From our page on Domain Authority:
"We score Domain Authority on a 100-point, logarithmic scale. Thus, it's easier to grow your score from 20 to 30 than it would be to grow from 70 to 80."
Usually a score of 1 means the site simply isn't in our index, so I'd be willing to bet what you're seeing there is simply the brand new site being indexed for the first time. 9 is still a pretty low score.
Also, keep in mind that Domain Authority is a link metric—it's calculated entirely based on the strength of a site's link profile. Adding content, regardless of the type, will be less effective than gaining links.
Lastly, a decrease in DA score can easily have more to do with the growing index than with anything you did. As a logarithmic score limited to a 1-100 scale, fluctuations in index size and changes in the backlink profiles of extremely high-authority sites can cause scores to drop across the board. Rand explains in better detail here.
-
I sometimes wonder if Domain Authority takes much time to increase, I've watched a Brandnew site, go from 1 to 9 in about 3 to 4 months, with 47 pages and only 8 backlinks most from a SEO site.
Seems they found a magic solution, since in that same time, I've seen myself and other sites, add content, increase backlinks but since we lost a backlink or two, and went through the reindexing, we've lost points to our DA, mind you my client's site and their competitors in question are 650+ pages including product pages.
I'm starting to wonder if the eCommerce stores in general are being hurt because of the product pages, instead of helped.
Since why would a site with 47 pages be more authoritative on a subject while other sites include actual help content and products that further the keyword in question.
I think the backlinks to that site in question bug me the most, since most are from an SEO site with a 30 DA, but is still enough to rank for the keyword we are trying for in a huge jump ahead of us. Some of this doesn't seem to follow rhyme or reason.
Seems less is more.
-
Hi Gaston
I was looking for a long term and short term point of view, not a quick magic solution because I know there are no quick fixes when it comes to correct and proper SEO.
No offence taken, quite the opposite actually - only respect and gratitude for your taking the time to reply and share your thoughts which I fully appreciate.
Thanks for the tips much appreciated.
-
I've never intentes to offend you. Sorry if that case.
I understood that you wanted the magic solution to increase authority and better serps just quickly. That will never be the case.
On the other hand, the ultimate tip is to increase the ctr in serps, that makes you more authoritative to Google. There is a blog post at moz stating that.
Sorry again if it misunderstood my intentions.
-
Thanks Gaston
I'm not an absolute beginner and I do understand the concept of seo. I asked for suggestions in terms of current trends to see what the current mindset is amongst the Moz community as I am fairly new to the Moz community here. SEO comprises many facets and angles and like I already said, I understand that SEO is for the long term and results overall are established over time.
Thanks for your input respectfully.
-
Hi,
It's really difficult to do seo actions and collect results in short term. I think you are not understanding the concept of seo, create value, linkbuilding and on page optimization.I highly recommend you to take a deep read to the beginner's guide at moz.
https://moz.com/beginners-guide-to-seo
Hope it helps.
GR
-
Hi and thanks for your message.
I understand collectively is where it is at and good effective seo is continuous - plus I don't doubt that your suggestions will bring results over a longer sustained period of time. Trust and authority with strong unique content inside regular posting will help; but a more specific short term projection and a long term strategy is what I am trying to put together.
Thanks a lot.
-
Hello mate.Unfortunately the results are long term. It's slow requires patience. I will enumerate most important to least improve the page range and the range domain.
-Very important, increasingly valued, create good content. Relevant content and authority, without copying.
-Create A strategy of link building. There are many ways to get links. Better to have fewer links from pages with high DA many links from pages with low DA.
-Strategy Content marketing for your product arrives to the greatest number of people. social networks, Facebook, google plus.
-Try to create a good internal link structure. No more than 100 internal links per page.
-Loading speed of the web if it is too slow.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why Moz is showing Spam Score at my New Domain?
Hi folks I just registered a new domains boring magazine but I forgot to check the spam score. Recently, I checked and it showing spam score of 46% without any backlinks. You can check the domain age is 30 Days only till now. Need your recommendations on how can I reduce it and on which basis Moz showing it as spams? sp.PNG
White Hat / Black Hat SEO | | ImranZahidAli0 -
Export domain reference full on google search console
Hi all My website is https://simthanglong.vn/ and it have +7000 Referring domains from competitor use tools bad backlink. i want to disavow it but Google Search Console accept export up to 1000 domains. So, What I have to do. Help me Please.67oetuz.jpg
White Hat / Black Hat SEO | | simthanglongdotvn0 -
Do links from subdomains pass the authority and link juice of main domain ?
Hi, There is a subdomain with a root domain's DA 90. I can earn a backlink from that subdomain. This subdomain is fresh with no traffic yet. Do I get the ranking boost and authority from the subdomain? Example: I can earn a do-follow link from **https://what-is-crm.netlify.app/ **but not from https://netlify.app
White Hat / Black Hat SEO | | teamtc0 -
Keyword Appears In Top Level Domain
If i add a keyword in my domain so it will help me or not in search ranking.
White Hat / Black Hat SEO | | MuhammadQasimAttari0 -
Canonical tags being direct to "page=all" pages for an Ecommerce website
I find it alarming that my client has canonical tags pointing to "page=all" product gallery pages. Some of these product gallery pages have over 100 products and I think this could effect load time, especially for mobile. I would like to get some insight from the community on this, thanks!
White Hat / Black Hat SEO | | JMSCC0 -
301 redirects for 3 top level domains using WP SEO Yoast
Hey Guys I have a custom built website - and a wp blog attached to this - problem is there are 3 top level domains: zenory.co.nz, zenory.com and zenory.com.au **The issue is when I enter the domain to 301 redirect I only have to enter one domain usually i enter redirect from zenory.com/blog/oldpage to zenory.com.newpage ** For eg: I have just move Phone Psychic Readings from the blog - over to the main site. However there seems to be an issue that I'm still having and trying to clean up. I'm finding backlinks there are linking to each other of my 3 domains that end up backlinking across domains, which I was told this can look as spammy to google. For eg: co.nz links many pages to com.au. I'm currently trying to clean this up at the moment - however while im in the process of this - I find myself question when I'm creating the 301 redirects from the blog - but lets say I'm on the blog for zenoy.co.nz/blog/oldblogpost and when I click on a blog post - it redirects me to zenory.com/newarticlepost - because I have redirected it to .com - how can I redirect and make sure is going back to the right domain name to save myself from having to show this cross backlinks? Would gratefully appreciate any assistance on this tricky situation. Cheers Just
White Hat / Black Hat SEO | | edward-may0 -
Got dropped on Google rank - Tips to discover why please
Hi guys originally my website was poor ranked on Google. So, after sign in on Moz and follow their tips I achieved the 4th position for one of my keywords (amazing!). But a few days ago my page dropped to bellow the first 50th pages for this same keyword, but I didn't make any changes on it. Anybody has some tips of how can I discover/repair what happened? Thank you all in advance. Best regards Paulo
White Hat / Black Hat SEO | | phlcastro0 -
Main keyword decline in SERPs ranking :-(
Hi Moz, My very humble attempts at SEO has been doing very well for over a year with the keyword phrase 'vintage chanel bags'. Recently, about 3-4 months ago I noticed it dropped from rank 1 to rank 5. I've slowly but steadily been building up more social marketing interaction (Twitter, Facebook, Pinterest, Instagram mostly), brand awareness in company is increasing more searches for 'Vintage Heirloom', great in-links from reputable companies & bloggers. What I'm confused about is that one of our competitors Rewindvintage now appears as no.1 for this keyword but tracking with Moz every metric we outperform them on, namely domain authority & Page Authority. I have noticed they have 4 anchor text links (dubious quality wordpress comments), with the anchor term vintage chanel bags and we have none despite ranking no. 1 for so long?? I'm trying to use the Moz science here, just a bit confused. Any help, insights, similar experience would be much appreciated. I engage only in white hat and look for slow & honest SEO growth (as far as I'm aware ! ). Thanks for looking Kevin
White Hat / Black Hat SEO | | well-its-1-louder0