Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Pages with excessive number of links
-
Hi all, I work for a retailer and I've crawled our website with RankTracker for optimization suggestions.
The main suggestion is "Pages with excessive number of links: 4178"
The page with the largest amount of links has 634 links (627 internal, 7 external), the lowest 382 links (375 internal, 7 external).
However, when I view the source on any one of the example pages, it becomes obvious that the site's main navigation header contains 358 links, so every new page starts with 358 links before any content.
Our rivals and much larger sites like argos.co.uk appear to have just as many links in their main navigation menu.
So my questions are:
1. Will these excessive links really be causing us a problem or is it just 'good practice' to have fewer links
2. Can I use 'no follow' to stop Google etc from counting the 358 main navigation links
3. Is have 4000+ pages of your website all dumbly pointing to other pages a help or hindrance?
4. Can we 'minify' this code so it's cached on first load and therefore loads faster?Thank you.
-
There has even been a Google Webmaster Guidelines Update in February 2016 which states
"Limit the number of links on a page to a reasonable number (a few thousand at most)." (Source: https://support.google.com/webmasters/answer/35769?hl=en)
So I really would not bother too much, especially not in a navigation - it often makes lots of sense to have lots of links there. (For example I have several alphabetical selections available on hover from main categories. It would not make sense to remove them just to have fewer links.)
More links are of course not always better - consider what the user is likely to expect/need in navigation etc. Of course, more links mean that the relative importance of each link decreases; but google is able to identify navigation and repeating elements that appear on every page. I'd assume that they treat them different to main-content links. Because, well, they feel a lot different.
Regards
Nico
-
Pre 2013 it was bad practice to have in excess of 100 links per page, google technical guideline. Many SEO tools still use it as a warning bell. However Matt Cutts from google - I recall a few years ago - came out and categorically said it is NOT bad practice. Have as many links as you like as long as it is natural and helps the customer.
What Matt did say is if it appears like spam, them google will penalize you accordingly. Here we go just found the video. https://www.youtube.com/watch?v=QHG6BkmzDEM
So to be clear - if the links are needed and help the customer - I would not concern myself. Watch the video, nothing better than going straight to the source.
Hope that assists
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What are best page titles for sub-domain pages?
Hi Moz communtity, Let's say a website has multiple sub-domains with hundreds and thousands of pages. Generally we will be mentioning "primary keyword & "brand name" on every page of website. Can we do same on all pages of sub-domains to increase the authority of website for this primary keyword in Google? Or it gonna end up as negative impact if Google consider as duplicate content being mentioned same keyword and brand name on every page even on website and all pages of sub domains? Thanks
Intermediate & Advanced SEO | | vtmoz0 -
Is it bad for SEO to have a page that is not linked to anywhere on your site?
Hi, We had a content manager request to delete a page from our site. Looking at the traffic to the page, I noticed there were a lot of inbound links from credible sites. Rather than deleting the page, we simply removed it from the navigation, so that a user could still access the page by clicking on a link to it from an external site. Questions: Is it bad for SEO to have a page that is not directly accessible from your site? If no: do we keep this page in our Sitemap, or remove it? If yes: what is a better strategy to ensure the inbound links aren't considered "broken links" and also to minimize any negative impact to our SEO? Should we delete the page and 301 redirect users to the parent page for the page we had previously hidden?
Intermediate & Advanced SEO | | jnew9290 -
Google indexing only 1 page out of 2 similar pages made for different cities
We have created two category pages, in which we are showing products which could be delivered in separate cities. Both pages are related to cake delivery in that city. But out of these two category pages only 1 got indexed in google and other has not. Its been around 1 month but still only Bangalore category page got indexed. We have submitted sitemap and google is not giving any crawl error. We have also submitted for indexing from "Fetch as google" option in webmasters. www.winni.in/c/4/cakes (Indexed - Bangalore page - http://www.winni.in/sitemap/sitemap_blr_cakes.xml) 2. http://www.winni.in/hyderabad/cakes/c/4 (Not indexed - Hyderabad page - http://www.winni.in/sitemap/sitemap_hyd_cakes.xml) I tried searching for "hyderabad site:www.winni.in" in google but there also http://www.winni.in/hyderabad/cakes/c/4 this link is not coming, instead of this only www.winni.in/c/4/cakes is coming. Can anyone please let me know what could be the possible issue with this?
Intermediate & Advanced SEO | | abhihan0 -
Putting "noindex" on a page that's in an iframe... what will that mean for the parent page?
If I've got a page that is being called in an iframe, on my homepage, and I don't want that called page to be indexed.... so I put a noindex tag on the called page (but not on the homepage) what might that mean for the homepage? Nothing? Will Google, Bing, Yahoo, or anyone else, potentially see that as a noindex tag on my homepage?
Intermediate & Advanced SEO | | Philip-DiPatrizio0 -
How long takes to a page show up in Google results after removing noindex from a page?
Hi folks, A client of mine created a new page and used meta robots noindex to not show the page while they are not ready to launch it. The problem is that somehow Google "crawled" the page and now, after removing the meta robots noindex, the page does not show up in the results. We've tried to crawl it using Fetch as Googlebot, and then submit it using the button that appears. We've included the page in sitemap.xml and also used the old Google submit new page URL https://www.google.com/webmasters/tools/submit-url Does anyone know how long will it take for Google to show the page AFTER removing meta robots noindex from the page? Any reliable references of the statement? I did not find any Google video/post about this. I know that in some days it will appear but I'd like to have a good reference for the future. Thanks.
Intermediate & Advanced SEO | | fabioricotta-840380 -
Do search engines crawl links on 404 pages?
I'm currently in the process of redesigning my site's 404 page. I know there's all sorts of best practices from UX standpoint but what about search engines? Since these pages are roadblocks in the crawl process, I was wondering if there's a way to help the search engine continue its crawl. Does putting links to "recent posts" or something along those lines allow the bot to continue on its way or does the crawl stop at that point because the 404 HTTP status code is thrown in the header response?
Intermediate & Advanced SEO | | brad-causes0 -
Max # of Products / Links per Page on E-Commerce Site
We are getting ready to re-launch our e-commerce site and are trying to decide how many products to list per category page. Some of of our category pages have upwards of 100 products. While I'd love to list ALL the products on the root category page (to reduce hassle for customer, to index more products on a higher PR page), I'm a little worried about having it be too long, and containing too many on-page links. Would love some guidance on: Maximum number of internal links on a page If Google frowns on really long category pages Anything else I should be considering when making this decision Thanks for your input!
Intermediate & Advanced SEO | | AndrewY2 -
There's a website I'm working with that has a .php extension. All the pages do. What's the best practice to remove the .php extension across all pages?
Client wishes to drop the .php extension on all their pages (they've got around 2k pages). I assured them that wasn't necessary. However, in the event that I do end up doing this what's the best practices way (and easiest way) to do this? This is also a WordPress site. Thanks.
Intermediate & Advanced SEO | | digisavvy0