What is the most likely reason we aren't ranking #1 for our keyword.
-
So we are targeting a keyword and we are ranking 2nd for it. Another company is ranking number 1. What is the best element to target for us to improve into position number one?
Page authority: them 41, us 40.
mozRank: them 5.52, us 3.38.
mozTrust: them 5.86, us 5.58.
mT/mR: them 1.1, us 1.4.
Total Links: them 6571, us 68.
Internal Links: them 1138, us 1.
External Links: them 5431, us 63.
Followed Links: them 6569, us 64.
Nofollowed Links: them 2, us 4.
Linking Root Domains: them 25, us 41.
Broadkeyword usage in page title: them YES, us YES.
KW in domain: them no, us partial.
Exact anchor test links: them 161, us 21.
% of links with exact anchor text: them 2%, us 30%.
Linking Root domains with exact anchor text: them 2, us 11.
Domain Authority: them 41, us 40.
Domain MozRank: them 3.7, us 4.5.
Domain MozTrust: them 3.8, us 4.5.
External links to domain: them 22574, us 217.
Linking root domains: them 50, us 48.
Linking C-blocks: them 46, us 42.
Tweets: them 1, us 12.
FB shares: them 6, us 26.
-
I really don't think that the answer is in these numbers... I would simply...
-- improve content
-- sharpen the optimization
-- get more backlinks
-- make social sharing easy
-
Hi
Something that jumps out at me is 30% of exact match anchor text links. Seems high, especially where you have only 60+ external links coming in.
Its hard to say that any one element would get you to #1 (especially where #1 is different b/c of personalization). It is because of this, I wouldn't obsess over #1 vs. #2 - but rather focus more on doing just good practice optimization regardless.
Try running the page and keyword though the on-page keyword optimization tool if you haven't already - that might give some suggestions for some more on-page things you could do.
-Dan
-
more linking root domains is almost always the answer, especially since you cannot "age" your domain (they may be older than you and benefiting from that). Just focus on quality links, not quantity (e.g. guest blogging)
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Redirects and site map isn't showing
We had a malware hack and spent 3 days trying to get Bluehost to fix things. Since they have made changes 2 things are happening: 1. Our .xml sitemap cannot be created https://www.caffeinemarketing.co.uk/sitmap.xml we have tried external tools 2. We had 301 redirects from the http (www and non www versions) nad the https;// (non www version) throughout the whole website to https://www.caffeinemarketing.co.uk/ and subsequent pages Whilst the redirects seem to be happening, when you go into the tools such as https://httpstatus.io every version of every page is a 200 code only whereas before ther were showing the 301 redirects Have Bluehost messed things up? Hope you can help thanks
Technical SEO | | Caffeine_Marketing0 -
'sameAs' Mark up for different spellings of a Product/Keyword, is it possible?
Hi There, I've seen that for social media profiles you can mark them up to be the 'sameAs', example below: - <code><scripttype="application ld+json"="">{ "@context":"http://schema.org", "@type":"Organization", "name":"Your Organization Name", "url":"http://www.your-site.com", "sameAs":[ "http://www.facebook.com/your-profile", "http://www.twitter.com/yourProfile", "http://plus.google.com/your_profile" ] }</scripttype="application></code> My question is can you do something similar for your product/keyword? For example when you can spell the word in different ways e.g. Whisky (English) or Whiskey (Irish/US). I've had a look at schema.org but I'm not sure if I'm headed down the wrong path? Thanks
Technical SEO | | Jon-S0 -
What to do with 404 errors when you don't have a similar new page to 301 to ??
Hi If you have 404 errors for pages that you dont have similar content pages to 301 them to, should you just leave them (the 404's are optimised/qood quality with related links & branding etc) and they will eventually be de-indexed since no longer exist or should you 'remove url' in GWT ? Cheers Dan
Technical SEO | | Dan-Lawrence0 -
I'm redesigning a website which will have a new URL format. What's the best way to redirect all the old URLs to the new ones? Is there an automated, fast way to do this?
For example, the new URL will be: https://oregonoptimalhealth.com/about_us.html while the old one's were like this: http://www.oregonoptimalhealth.com/home/ooh/smartlist_1/services.html I have redirect almost 100 old pages to the correct new page. What's the best and easiest way to do this?
Technical SEO | | PolarisMarketing0 -
Why aren't certain links showing in SEOMOZ?
Hi, I have been trying to understand our page rank and domains that are linking to us. When I look at the list of linking domains, I see some bigger ones are missing and I don't know why. For example, we are in the Yahoo Directory with a link to trophycentral.com, but SEOMOZ is not showing the link. If SEOMOZ is not seeing it, my guess is Google is not either, which concerns me. There are several onther high page rank domains also not showing. Anyone have any idea why? Thanks! BTW, our domain is trophycentral.com
Technical SEO | | trophycentraltrophiesandawards0 -
I add microdata but why Google don't show it in SERP?
Site is: http://www.lightinthebox.com/, I've already added microdata for all product pages a month ago. And I used google Rich Snippets Testing Tool which shows me everything is all right. Like: http://www.lightinthebox.com/ouku-horizon-3g-android-smart-phone-with-3-5-inch-capacitive-touchscreen-800mhz-wifi-gps_p225435.html But Google just don't show the Rich Snippets in SERP. Any idea?? Thanks!
Technical SEO | | Litb0 -
Site 'filtered' by Google in early July.... and still filtered!
Hi, Our site got demoted by Google all of a sudden back in early July. You can view the site here: http://alturl.com/4pfrj and you may read the discussions I posted in Google's forums here: http://www.google.com/support/forum/p/Webmasters/thread?tid=6e8f9aab7e384d88&hl=en http://www.google.com/support/forum/p/Webmasters/thread?tid=276dc6687317641b&hl=en Those discussions chronicle what happened, and what we've done since. I don't want to make this a long post by retyping it all here, hence the links. However, we've made various changes (as detailed), such as getting rid of duplicate content (use of noindex on various pages etc), and ensuring there is no hidden text (we made an unintentional blunder there through use of a 3rd party control which used CSS hidden text to store certain data). We have also filed reconsideration requests with Google and been told that no manual penalty has been applied. So the problem is down to algorithmic filters which are being applied. So... my reason for posting here is simply to see if anyone here can help us discover if there is anything we have missed? I'd hope that we've addressed the main issues and that eventually our Google ranking will recover (ie. filter removed.... it isn't that we 'rank' poorly, but that a filter is bumping us down, to, for example, page 50).... but after three months it sure is taking a while! It appears that a 30 day penalty was originally applied, as our ranking recovered in early August. But a few days later it dived down again (so presumably Google analysed the site again, found a problem and applied another penalty/filter). I'd hope that might have been 30 or 60 days, but 60 days have now passed.... so perhaps we have a 90 day penalty now. OR.... perhaps there is no time frame this time, simply the need to 'fix' whatever is constantly triggering the filter (that said, I 'feel' like a time frame is there, especially given what happened after 30 days). Of course the other aspect that can always be worked on (and oft-mentioned) is the need for more and more original content. However, we've done a lot to increase this and think our Guide pages are pretty useful now. I've looked at many competitive sites which list in Google and they really don't offer anything more than we do..... so if that is the issue it sure is puzzling if we're filtered and they aren't. Anyway, I'm getting wordy now, so I'll pause. I'm just asking if anyone would like to have a quick look at the site and see what they can deduce? We have of course run it through SEOMoz's tools and made use of the suggestions. Our target pages generally rate as an A for SEO in the reports. Thanks!
Technical SEO | | Go2Holidays0 -
Keyword cannibalisation
We created a product blog page that was highly optimized for SEO based on a recommendation from a colleague. These are now our best performing pages - however they do not convert as highly as the bona-fide product pages. After further investigation we're concerend that we shouldn't have split our content accross two pages - keyword cannibalisation. Is this correct and should we 301 our product blog pages to the other high converting pages?
Technical SEO | | JohnHillman0