Website Refresh - Lost Rankings
-
Hi, we refreshed our website a few weeks ago, with a new design.
The structure has changed and pages do have new URLs.
But the content, meta titles, etc have stayed the same and I have put 301 redirects in for all of the new pages (using the redirection plugin in word press).
I have found that pages which ranked in the top 3 in the past are now nowhere.
The page authority also shows as 1 for all of the pages.
Is there something we should do to get the rankings and page authority back?
Many Thanks
-
Did you ask Google to crawl and index your new URLs? You can do it from Google Webmaster Tools. Small thing, but it could help speed up the process.
-
Thanks for your reply, so it may be that it takes a while for Google and the Moz crawls to pickup.
We also added in some new web pages, as we have some new areas of services we provide.
How long will it take for those pages to start to rank better when searched for specifically?
A competitor has a similar page and is optimized like ours in the same way. Their page authority is 14 and ours is 1.
How long does it take to get from 1 to 14? is it weeks, months or years?
Many Thanks!
-
HI Daniel,
In theory 301 redirecting should pass the link juice directly to your new URL, but if the URL has never been indexed by Google, those 301's may take a period of time to get indexed and reflect. This is really a subject matter, I have heard 301's and site redirects working very quickly (like same day), and other times it has been a couple months. I "feel" like this has a lot to do with the sites original traffic and Google crawl rate. For example when SEOMoz became Moz, they were re-ranking relatively quickly. While sites I have worked on have in fact take several weeks to return to the SERPs.
What that really means is it can take awhile for Google to re-evaluate your new URL's, likely on their next index pass of your site.
It is also very important to note that just because your "old url" ranked in the top 3 does not mean the new URL will rank in the top 3. Google will re-evaluate the new url and place it in the appropriate spot. It does of course consider the link juice that your old URL had, but that does not necessarily mean it will rank the same. There are a lot of factors that go into the way page ranks.
I hope this makes sense and helps,
Don
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does no-follow for pages affect site ranking?
Hey, I have a question. On my site, it's divided into the main site and the blog is in a subfolder of same domain. Within the main site (same domain), there are MANY checkout pages and other internal pages we use though all with "NO FOLLOW" on each. Despite it having "NO FOLLOW", will it affect our blog rankings in any way or domain ranking?"
On-Page Optimization | | Mirian0 -
How can i get a higher ranking
Hey All, As a rookie on SEO, I optimised this page http://www.nhad.de/fernstudium/sprachkurse/arabisch/sprachkurse-arabisch/arabisch.aspx for the keywords Arabisch lernen. I saw a huge improvement from position 100+ to position 45. but now it's stuck around this position. Are there any things I missed on this page? Are there still things to increase the ranking? I hope to learn from you. thanks in advance!
On-Page Optimization | | NHA_DistanceLearning0 -
How to reduced dns requests on magneto website
How to reduced dns requests on magneto website, really stuck, read many documents but no where near resolving the issues.
On-Page Optimization | | Mikaai0 -
Keywords & ranking
I am working for a social networking site called Yookos. Much our content is user-generated. How can i add keywords onto the site to make sure our site appears in the SERPS? Also what techniques can i use to make our social site rank highly? Do the other SEO techniques apply here?
On-Page Optimization | | seoworx1230 -
Need help ranking my site
Hi, Can anyone help me out? I am trying to get this site ranked for "Villa General Belgrano". It was on the first page of Google and then it disappeared. Did I over optimize the anchor text? http://www.opensiteexplorer.org/anchors?site=www.lawebdelvalle.com.ar
On-Page Optimization | | Carla_Dawson0 -
Website tables
Hi guys , my website www.starpluservices.com on google first page for the past 2 years and we were page rank 4, 2 months ago we changed all page titles and Keewords after that the page rank droped to 1 and we are not anymore in page 1 in google, we have done all this changes to target another keyword Office Cleaning London, now after 2 months I had 3 quotes for SEO , and 2 SEO companies told me that I need a new website because my one was done with tables and the other company told me that if I still on first page with some keywords andon the 2 page with cleaning companies to dont make a new website just update my one!! Could anyone let me know what should I do? Regards Sergio
On-Page Optimization | | starplus0 -
Should I remove my footer? and criticize my website
The simple question, should I delete my footer or keep it. Visit TraxNYC.com I dont wont to give my personal opinion yet, just because I dont want to influence any answers. Delete it! - Explain why? Keep it! - Explain why? Good Luck!
On-Page Optimization | | DiamondJewelryEmpire0 -
Time lag to see effect on rankings after a good optimization
Once you do an optimise / make some (hopefully positive!) changes to pages re keywords etc - how long does it take for you to move up the rankings - if indeed you do actually move up... I made some changes last week and see some slight movement this monday - can I expect more of a movement over a period of a few weeks? Or does it take longer? Maybe tricky question to answer but hopefully you know what I mean...
On-Page Optimization | | inhouseninja0