Ad units or % of ads vs content?
-
When looking at content "above the fold" is it more important to look at ad units or the visual % of unique content to ads? For example, if there are 6 small ad units or one large ad unit that takes up 30% of the page, which is better for search engines?
In general, is 50% unique content above the fold with 50% ads adequate or what % do you try to optimize for?
-
Keep in mind that above the fold you have your site logo, persistent navigation, search box and other assets.
I think that your ratio should be considered after the above is subtracted out.
After that it depends upon presentation. If the visitor is slapped in the face with two big ad blocks and has to scroll down to read content then that is too much. However if ads are on the edges of the site and content is front an center than that is a lot better.
Ad format can be considered too. If your site is heavy with images then big image ads can compete with the content.
My goal is to be sure that content is the most obvious thing within the design of the site and ads are subordinate.
Would people want to link to ads or link to content. Make sure that your presentation makes them linking to content.
I have a high pagerank blog and link to informative sites every day. I stopped linking to a couple very high profile sites that are household names when they started opening popups on my visitor and having ads more obvious than content on their pages.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Reviews and Other Content in Tabs and SEO
Hello, We are redesigning our product page and have considered putting our customer reviews in a 'tab' on the page, so it is not visible to the user until they click on the tab. Are there any SEO implications of this? Right now, we do have problems with this because we use a third party tool for our reviews and they are in javascript, so they do not get crawled, but going forward we will be using our native platform. We want the text of the reviews to get crawled and indexed. Thanks.
Intermediate & Advanced SEO | | Colbys0 -
Location.href vs href?
I just got off a Google Hangout with John Mueller and was left a little confused about his response to my question. If I have an internal link in a div like widgetwill it have the same SEO impact as widget John said that as you are unable to attribute a nofollow in an onclick event it would be treated as a naked link and would not pass pagerank but still be crawled. Can anyone confirm that I understood it correctly? If so should all my links that have such an onclickevent also have an html ahref in the too? Such as widget Many times it is more useful for the customer to click on any area of a large div and not just the link to get to the destination intended? Clarification on this subject would be very useful, there is nothing easily found online to confirm this. Thanks
Intermediate & Advanced SEO | | gazzerman10 -
How would you structure this content?
We have a site where we write about our son who was born with Down syndrome. I had a question regarding some content I'm trying to create and structure and hoping you guys can point me in the right direction. One of the things we are often asked by new parents is what toys we suggest for people to buy for their child with Down syndrome, or as gifts for a friend who has a child with Down syndrome. So I'd like to write some posts that suggest great toys for each year of a kids life (and continue that as Noah grows.) However, there are some variations of key words that I would like to rank for as well and it gets a little messy, which is where I need the help. For example for each year I could have a post titled: Top Ten (I could also change out top ten for Best, etc..)Toys For A One Year Old with Down Syndr Top Ten Christmas Gift Ideas For A One Year Old With Down Syndrome Top Ten Birthday Gift Ideas For a One Year Old With D.S. Top Ten Learning Toys For A One Year Old With D.S. Top Ten Toys Under 25 Dollars For A One Year Old with DS Top Ten Developmental Toys for a One Year Old With DS Top Ten Fisher Price Toys for a child with ds Best Light Up Toys For a one year old with ds best muscial toys for a one year old with ds I could also think of other variations as well. Also I can make each of these with the various ages. 2 year old, 3 year old, etc... So I'm not sure what the best way to go is. I could easily have a ton of content that is all virtually the same (birthday gifts / christmas gifts..although I could suggest different toys) so I'd have a ton of different toys pages trying to rank for one term each that is good for google searchers but probably not so great for folks coming to my site as I would have toy pages scattered all over the site. I also don't know how landing pages would fit in to all of this. Would I want a "Down Syndrome Toy Guide" landing page, or "Down Syndrome Gift Guide" ... or both...or something else, and then link all of those other pages on that page? I have a few pages on my site now that I wrote before I started to think about all the different combinations I wanted to rank for: http://noahsdad.com/gift-ideas-down-syndrome/ and http://noahsdad.com/best-fisher-price-learning-toys/ I'm open to any feedback you guys may have on this. I'd also like to do some posts on "Down Syndrome Books" and hope to use the same info that you guys give me and apply to books. (Therapy books, touch and feel books, resource books, new parents books, etc..) Hoping some folks chime in as your help would really be appreciated.
Intermediate & Advanced SEO | | NoahsDad0 -
Duplicate content for hotel websites - the usual nightmare? is there any solution other than producing unique content?
Hiya Mozzers I often work for hotels. A common scenario is the hotel / resort has worked with their Property Management System to distribute their booking availability around the web... to third party booking sites - with the inventory goes duplicate page descriptions sent to these "partner" websites. I was just checking duplication on a room description - 20 loads of duplicate descriptions for that page alone - there are 200 rooms - so I'm probably looking at 4,000 loads of duplicate content that need rewriting to prevent duplicate content penalties, which will cost a huge amount of money. Is there any other solution? Perhaps ask booking sites to block relevant pages from search engines?
Intermediate & Advanced SEO | | McTaggart0 -
Duplicate Content Question
Currently, we manage a site that generates content from a database based on user search criteria such as location or type of business. ..Although we currently rank well -- we created the website based on providing value to the visitor with options for viewing the content - we are concerned about duplicate content issues and if they would apply. For example, the listing that is pulled up for the user upon one search could have the same content as another search but in a different order. Similar to hotels who offer room booking by room type or by rate. Would this dynamically generated content count as duplicate content? The site has done well, but don't want to risk a any future Google penalties caused by duplicate content. Thanks for your help!
Intermediate & Advanced SEO | | CompucastWeb1 -
Updating existing content - good or bad?
Hi All, There are many situations where I encounter the need (or the wish) to update existing content. Here are few reasons: Some update turned up on the subject that does not justify a new posy / article but rather just adding two lines. The article was simply poorly written yet the page has PR as it is a good subject and is online for quite some time (alternatively I can create a new and improved article and 301 the old one to the new). Improving titles and sub titles of old existing articles. I would love to hear your thoughts on each of the reasons... Thanks
Intermediate & Advanced SEO | | BeytzNet1 -
SubDomain vs. SubFolder
I know this subject has been discussed many, many times before. But it is now 2013, and Google continues to tweak and change their algo to build upon the best delivered results for users. So the questions are: Does Google still treat subdomains as a completely separate and unique domain from the root? If so, is it a good SEO strategy to split up, when it fits, a website into subdomains with links pointing back to the root or main domain? As a company we have several subdomains with some of our categories. For example our main site is www.iboats.com. This site has all our boat products. But we set up subdomains several years ago for the following: boatcovers.iboats.com boatpropellers.iboats.com biminitops.iboats.com And we have our fourms as a subdomain: forums.iboats.com Splitting them out were originally done for SEO reasons, but now is more for better managing our main categories. It appears that Google is treating our subdomains as part of our main root domain anyway, so I don't see the SEO value anymore. If we were to move the subdomains into subfolders of the root, I'm wondering if we might see a boost in SEO value having more pages within the main website? I'd be interested in everyone's thoughts on this subject.
Intermediate & Advanced SEO | | tdawson090 -
What constitutes duplicate content?
I have a website that lists various events. There is one particular event at a local swimming pool that occurs every few months -- for example, once in December 2011 and again in March 2012. It will probably happen again sometime in the future too. Each event has its own 'event' page, which includes a description of the event and other details. In the example above the only thing that changes is the date of the event, which is in an H2 tag. I'm getting this as an error in SEO Moz Pro as duplicate content. I could combine these pages, since the vast majority of the content is duplicate, but this will be a lot of work. Any suggestions on a strategy for handling this problem?
Intermediate & Advanced SEO | | ChatterBlock0