Ad units or % of ads vs content?
-
When looking at content "above the fold" is it more important to look at ad units or the visual % of unique content to ads? For example, if there are 6 small ad units or one large ad unit that takes up 30% of the page, which is better for search engines?
In general, is 50% unique content above the fold with 50% ads adequate or what % do you try to optimize for?
-
Keep in mind that above the fold you have your site logo, persistent navigation, search box and other assets.
I think that your ratio should be considered after the above is subtracted out.
After that it depends upon presentation. If the visitor is slapped in the face with two big ad blocks and has to scroll down to read content then that is too much. However if ads are on the edges of the site and content is front an center than that is a lot better.
Ad format can be considered too. If your site is heavy with images then big image ads can compete with the content.
My goal is to be sure that content is the most obvious thing within the design of the site and ads are subordinate.
Would people want to link to ads or link to content. Make sure that your presentation makes them linking to content.
I have a high pagerank blog and link to informative sites every day. I stopped linking to a couple very high profile sites that are household names when they started opening popups on my visitor and having ads more obvious than content on their pages.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Teaser Content Help!!
I'm in the process of a redesign and upgrade to Drupal 8 and have used Drupal's taxonomy feature to add a fairly large database of Points of Interest, Services etc. initially this was just for a Map/Filter for site users. The developer also wants to use teasers from these content types (such as a scenic vista description) as a way to display the content on relevant pages (such as the scenic vistas page, as well as other relevant pages). Along with the content it shows GPS coordinates and icons related to the description. In short, it looks cool, can be used in multiple relevant locations and creates a great UX. However, many of these teasers would basically be pieces of content from pages with a lot of SEO value, like descriptive paragraphs about scenic viewpoints from the scenic viewpoints page. Below is an example of how the descriptions of the scenic viewpoints would be displayed on the scenic viewpoints pages, as well as other potential relevant pages. HOW WILL THIS AFFECT THE SEO VALUE OF THE CONTENT?? Thanks in advance for any help, I can't find an answer anywhere. About 250 words worth of content about a scenic vista. There’s about 8 scenic vista descriptions like this from the scenic vistas page, so a good chunk of valuable content. There are numerous long form content pages like this that have descriptions and information about sites and points of interest that don't warrant having their own page. For more specific content with a dedicated page, I can just the the intro paragraph as a teaser and link to that specific page of content. Not sure what to do here.
Intermediate & Advanced SEO | | talltrees0 -
Content Help for Dealers
What type of content would anyone recommend writing for power sports dealers (ATV dealers, Motorcycle Dealers, Jet Ski Dealers, etc) or outdoor power equipment dealers (tractors, lawn mowers, etc) when they're website consists mainly of inventory pages? These dealers are trying to improve brand awareness, but creating content that answers searchers' questions/intent is tough and I want to make sure I am on the right track. I'm trying to create unique content. I am optimizing existing pages and then so far I've been writing brand pages, describing the brands, advertising that they carry this brand, creating links and call-to-actions to the inventory pages,etc. I want to first create authority and crawlable content for this brand. From there, I have been trying to create product category pages, describing the top products under that brand and working to creating product comparison content instead of simply describing it. Why Buy type of stuff, but that gets tricky to make unique. Any suggestions on unique content or better strategies versus just brand descriptions, product descriptions/comparisons, etc? I also want to make sure that creating multiple pages focused on one brand and an overall category isn't cannibalization of a topic. Obviously each page is slightly different and gradually going into more detail, but I want to make sure. Any recommendations on types of content or different strategies would be helpful! Also - I should mention that I am limited by the platform. I cannot create/utilize a blog page or anything like that. Thanks!
Intermediate & Advanced SEO | | Crichardson19900 -
Images are not indexing as they are in temporary ads and when the ads expired we redirect the ad image to the parent category
As we are a classified ads site, our ads expire after some time,and we redirect 301 the ad post page to the parent category And images urls in the ad page is redirected to, so they are not getting index in google image..what is the best solution for getting image index in this situation: 301 redirect images Keep images And so more?
Intermediate & Advanced SEO | | divar0 -
CcTLDs vs folders
My company is looking at expanding internationally, we have sudomains in the UK and Canada currently. I'm making recommendations on improving SEO and one of the parts that I'm struggling with is the benefits of ccTLDs vs using folders. I know the basic argument about Google recognizing the ccTLDs as being geo specific so they get priority. But I'd like to know HOW much priority they get. We have unique keywords and a pretty strong domain, is having a ccTLDs so much better that'd be worth going that route rather then creating folders within our current domain? Thanks, Jacob
Intermediate & Advanced SEO | | jacob.young.cricut0 -
Blog content and panda?
If we want to create a blog to keep in front of our customers (via email and posting on social) and the posts will be around 300 - 1000 words like this site http://www.solopress.com/blog/ are we going to be asking for a panda slap as the issue would be the very little shares and traction after the first day or two. Also would panda only affect the blogs that are crap if we mix in a couple of really good posts or would it affect theses as well and possibly even the site? Any help would be appreciated.
Intermediate & Advanced SEO | | BobAnderson0 -
Content Aggregation Site: How much content per aggregated piece is too much?
Let's say I set up a section of my website that aggregated content from major news outlets and bloggers around a certain topic. For each piece of aggregated content, is there a bad, fair, and good range of word count that should be stipulated? I'm asking this because I've been mulling it over—both SEO (duplicate content) issues and copyright issues—to determine what is considered best practice. Any ideas about what is considered best practice in this situation? Also, are there any other issues to consider that I didn't mention?
Intermediate & Advanced SEO | | kdaniels0 -
Merge content pages together to get one deep high quality content page - good or not !?
Hi, I manage the SEO of a brand poker website that provide ongoing very good content around specific poker tournaments, but all this content is split into dozens of pages in different sections of the website (blog section, news sections, tournament section, promotion section). It seems like today having one deep piece of content in one page has better chance to get mention / social signals / links and therefore get a higher authority / ranking / traffic than if this content was split into dozens of pages. But the poker website I work for and also many other website do generate naturally good content targeting long tail keywords around a specific topic into different section of the website on an ongoing basis. Do you we need once a while to merge those content pages into one page ? If yes, what technical implementation would you advice ? (copy and readjust/restructure all content into one page + 301 the URL into one). Thanks Jeremy
Intermediate & Advanced SEO | | Tit0 -
How Many Words in Content for Good SEO?
I have heard it's best to have 400+ words of content for strong SEO per page. I believe this is true for the most. I have a project in mind, however, that I am considering doing 100-200 words of content per page. This is for a glossary of terms for my industry, where I have a unique page for each term that describes what that term means w/ 1 image and a few links to related products. Is having just 100-200 words going to be enough? Each page will still be unique, original content. Or is it best to really try for longer articles? In other words, is there a general rule for # of words per page for search engines to see the page as valuable and unique and to give it good ranking? Give me a BIG THUMBS UP if you found this question useful. It won't cost you anything! Thanks!
Intermediate & Advanced SEO | | applesofgold0