B2B average conversion rates?
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Hi guys,
I've been struggling trying to find average conversion rates for qualified traffic (e.g. PPC) for lead generation/phone calls in the B2B services(non- SaaS) environment. I know that it varies depending on the industry, but having at least an idea would help us a lot.
Any information you can provide would be very valuable. Thanks a lot.
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Thanks a lot Troy.
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Hi Analia,
Thanks for asking this great question. Unfortunately, you are right, benchmark averages can vary quite a bit.
However, there is a recent post from the WordStream blog that has some data on industry averages. For B2B conversion rates they have seen 2.58% in search and 0.96% in display. There are also averages for other industries like 'Finance & Insurance' which might be closer to your specific business.
http://www.wordstream.com/blog/ws/2016/02/29/google-adwords-industry-benchmarks
I hope you find this post to be helpful!
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