Http vs Https Related Rankings Drop?

[punitshah]

I've noticed in a number of keyword ranking tools (Moz included) that our rankings have dropped substantially for a number of our top performing keywords precisely 7 days back. When you view the attached screenshot you'll see there was a drastic drop in the overall organic impressions as well as a drop in keyword rankings.

I also noticed that all the keywords which have dropped in rank now show with the https version of our home page url. I've read up on this and it believe that this should not cause a drop in rankings but we have even added https as a domain in webmaster tools with no improvement. Quite simply, has Google de-indexed our http home page url which was previously tied to our higher rankings for our core keywords? How can we get this back without "disavowing" our https version of the site.

We're not doing anything to game search results so I dont think we're being penalized, simply there is some sort technical glitch taking place between recognizing HTTP vs HTTPS versions of our site.

Our home page is goo.gl/qVPRwf and an example keyword is "wedding ring sets his and hers"

Can anyone recommend further debugging steps or have an understanding of what can be done at this point?

Also, if it helps, I have studied the Help Center, read the FAQs and searched for similar questions with no success.wedding ring sets his and hers

impressions%20-%20ranking%20drop.png?dl=0

[punitshah]

Hey Aaron!

Thanks for providing us with this answer, we looked into this direction and found the bug that caused the glitch in how the traffic was being redirected the wrong way. Much appreciated!

[aarongray]

sorry just wanted to add that I would be doing a disavow of links if you haven't already. You have a lot of spammy looking links.

Have a look at where your links are coming from click here this can also not be helping you too.

[aarongray]

Just looked at your website you are running both http and https. You will need to setup 301.

See the way it works is http and https are different websites and if you don't set them up right google will see them as different websites. As I'm sure you can understand google just don't understand what is going on and you can have lots of issues going forward.

You also need to make sure you have http going to the right https pages or all links going to the http will not follow on.

Here are the code to put into the site to ensure http 301 to the right https Click here

Also i was just looking at your site and I would remove your business name from titles can be seen a spammy as it has rings in the name. The overuse of keywords in titles can hurt rankings too.

If you want any help just send me a message on here.