Youtube Views
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We have a Youtube channel that has a 7+ years of history and a bunch of views.
With that said they are not tagged or described very well on youtube.
For business reasons, we are considering creating a new Google/Youtube account, then moving the videos to the new account and properly tagging.
Does anyone have SEO thoughts on essentially killing our youtube views/history?
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We can clean up the channel...the reason we were considering moving to a new channel is because we were considering moving from an xyz@gmail.com login to an @domain.com login.
Does anyone have thoughts on the SEO benefits of an @domain.com login vs @gmail.com login?
Or is adding my url to the "Associated website" channel setting sufficient for SEO purposes?
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It really depends on your current metrics. As Sergey said things like views, videos uploaded, shares & minutes watching are all ranking factors over there so the more you have already the better.
If your average time spent watching is really low, I'd consider moving them - but an account with history is more valuable than a brand new one so if your numbers aren't completely shot, I'd keep the channel and rebrand it.
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Hi Brian,
Here are my thoughts around your questions:
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You mention that the videos aren't tagged or optimized well. If this is a main reason for creating a new channel I would suggest you create a plan for going back and optimizing/tagging all of your current videos instead.
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Instead of creating an entirely new channel, could you rebrand yours? Change the name, logo, links, etc. but keep the videos, views, shares, etc.
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In terms of SEO - YouTube takes user signals (views, shares, interactions) into account for ranking videos. I would say if there's anyway you could retain your current YouTube channel, do that. However, if you have to create a new YouTube you can get newer videos ranking fairly well by optimizing them correctly as well as adding them to a video sitemap and utilizing schema.
Hope that helps!
References:
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