Help - my site is losing rank fast and I don't know what I've done!
-
My site Easigrass.com had been ranking well but recently it's started to fall in the ranks. I don't know why but I've fallen 4 places on the last 2 months for the keyword 'artificial grass'.
anyone willing to take a look and throw me there thoughts?
-
Cian
We work with a firm like yours here in the US so I won't be able to go into much detail, but your site loads quite slowly here even when cached. Also, you said you rebuilt your site recently so it begs the question did you handle the redirects correctly?
On the content front, if you are dropping already make sure you create a sane strategy and that the content is new and not redone. Make sure you are answering queries, etc. BTW With new site did you change any meta descriptions? (For anyone who is going to tell me that is not a ranking factor, it is not about that.)
Have you gone in and looked at traffic change (users flow) since the change?
Hope that helps a bit.
Robert -
Hi, thanks Verb. I've just managed to get our details for the Google account so will be optimising that very soon. We are hopefully going to be collecting reviews asap. Our old site used to be terrible and used to use subdomains for each local franchisee so I redesigned it and changed them to sub folders. Now we're getting way more traffic but our ranking seems to be slipping. I have some content lined up to be released soon which will cover in depth the keyword artificial grass. im hoping that is going to lift us back up.
-
Hi Alex,
"artificial grass" looks to be the biggest Seach volume term for you folks on the first page. I see you folks in 15th position with a search volume of 18,000. But this type of search is dominated by the Local 3-Pack, and your headquarters listing is pretty bare, see: https://www.google.ca/search?q=Easigrass+HQ+London&oq=Easigrass+HQ+London&aqs=chrome..69i57.774j0j7&sourceid=chrome&ie=UTF-8 my first step would be to optimize that for the term and ask clients if they like your services to give you a review on Google,.
Beyond that I would explore all of your listings for the over regional locations and get them optimized. You might want explore a full on local campaign, Moz Local is pretty hand for that and available in the UK
I hope that helps.
-
There could be variety of reasons for the loss in rankings. It depends on changes you've made on your website or marketing strategy. What type of strategy have you in place?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Hard to rank difficulty level 25 - 35 keywords for brand new blog?
For the brand new blog, Is it hard to rank keywords using difficulty level 25 - 35 keywords?
Keyword Research | | OECSL20190 -
Keyword Planning and Site Architecture
Hi all, I'd like to know your thoughts on keyword planning and site architecture. I thought it was best practice to structure your website so specific pages target certain keywords. The titles, meta desc. and content on these pages should be unique to that page. I've had good success ranking pages this way. But! How come so often you'll see a website that has no keyword planning ranking so well? Let's take the example: "Bamboo Sheets". A top ranking website in my country sells all kinds of bamboo bedding, including sheets, towels, pillow cases, etc. They have "Bamboo Sheets" in the title & meta description for the main category page (www.store.com/bamboo-sheets) - which is where it should be. But then I see it again on the homepage title & meta (www.store.com) and other pages of the website. So why aren't they cannibalizing their own pages? And why do they blog about Bamboo Sheets and not cannibalize the keyword from there? Is landing page optimization just a myth? It seems entire websites built around a keyword rank just as well, and in most cases, much better than sites with keyword specific landing pages. If you only sell one product this isn't a problem, but for websites that offer multiple products or services, it's incredibly frustrating when trying to compete. It's like Google still gives a lot of authority to keyword rich domain names and business names. Thoughts?
Keyword Research | | Onlineorders0 -
Low quality score for relevant keywords and high bounce rate - help?
I feel like I have ask relevant keywords as I'm going to get but I still have low qual. score and high bounce rate. Any suggestions?
Keyword Research | | VQDesign0 -
Wrong page ranking for keyword.
I have a page i'm trying to rank for certain keywords around "emergency vet clinic" the page is domain.com/emergency-vet-care but my home page is the one that is ranking better and better. How can I get the other page to rank for e.g. "emergency vet care" , "emergency animal care" and the main page to rank for just regular vet care? My on page looks pretty good. I've also taken out most references to emergency care on the main home page except for the one link to it. Thanks
Keyword Research | | swagseo0 -
Competitive keyword ranking
Hi, I'm checking the SEOMoz keyword rankings report. I've set about 30 keywords and it's awesome to see how they rank and how many times they were clicked. However it would be interesting to see whether the keywords that I entered are competitive or not. It's not worth putting a lot of energy in making non competitive words rank higher I guess. So my question is: is it possible to see whether or not ranked keywords are competitive or not? Thanks!
Keyword Research | | webctp0 -
Help finding some decent keywords
Anyone care to help a SEO Newbie find a couple of key words that would be easier to rank for for my website that provides kayak fishing information? mysite: yakangler.com The key words that I've identified are as follows: best kayak
Keyword Research | | mr_w
fishing from a kayak
fishing kayak review
fishing kayaks
kayak and fishing
kayak fishing
kayak for fishing
kayak reviews
kayak rigging
kayak weight limit
kayaks fishing
kayaks for fishing But I'm worried I'm missing the point, I don't see hardly any traffic from most of these. I've really tried to rank for "kayak fishing" but seem to be totally lost in the Google Panda abyss. Any advice on a different word or strategy would be greatly appreciated!0 -
So you have a keyword, and you want to see what page a competitor ranks
Say you are looking at a bunch of keywords and you think a competitor ranks for one of them. Is there any simple tool you can use to 1. put in keyword 2. put in domain of site RESULT - it tells you exactly where the site ranks. Like **The site UpperYupper.com shows up on Page 3 at position 35 for the keyword "yupper undies" **
Keyword Research | | denimblog0 -
Keywords and the role of 'in', 'for', 'to' and plurals
Hi there, I wonder if you can help. Google's keyword tool lists each of these keywords separately with its own Local Monthly Volume count: flats to rent in London flats to rent London flats for rent in London flats for rent London flat to rent in London flat to rent London flat for rent in London flat for rent London I'd rather not create 8 separate pages for this, which I think will be poor for the user and limit the range of keywords i can target. So my main question is: what should I do? a) How important is 'in'? Will a page written for 'flats to rent in London' do well against the 'flats to rent London'? b) The same for plurals: if I'm writing 'flats to rent' will it rank against 'flat to rent'? c) The same for 'to' and 'for': If i'm writing 'flats to rent in London' will it rank against 'flats for rent in London?' Thanks in advance dan
Keyword Research | | danfk0