Help - my site is losing rank fast and I don't know what I've done!
-
My site Easigrass.com had been ranking well but recently it's started to fall in the ranks. I don't know why but I've fallen 4 places on the last 2 months for the keyword 'artificial grass'.
anyone willing to take a look and throw me there thoughts?
-
Cian
We work with a firm like yours here in the US so I won't be able to go into much detail, but your site loads quite slowly here even when cached. Also, you said you rebuilt your site recently so it begs the question did you handle the redirects correctly?
On the content front, if you are dropping already make sure you create a sane strategy and that the content is new and not redone. Make sure you are answering queries, etc. BTW With new site did you change any meta descriptions? (For anyone who is going to tell me that is not a ranking factor, it is not about that.)
Have you gone in and looked at traffic change (users flow) since the change?
Hope that helps a bit.
Robert -
Hi, thanks Verb. I've just managed to get our details for the Google account so will be optimising that very soon. We are hopefully going to be collecting reviews asap. Our old site used to be terrible and used to use subdomains for each local franchisee so I redesigned it and changed them to sub folders. Now we're getting way more traffic but our ranking seems to be slipping. I have some content lined up to be released soon which will cover in depth the keyword artificial grass. im hoping that is going to lift us back up.
-
Hi Alex,
"artificial grass" looks to be the biggest Seach volume term for you folks on the first page. I see you folks in 15th position with a search volume of 18,000. But this type of search is dominated by the Local 3-Pack, and your headquarters listing is pretty bare, see: https://www.google.ca/search?q=Easigrass+HQ+London&oq=Easigrass+HQ+London&aqs=chrome..69i57.774j0j7&sourceid=chrome&ie=UTF-8 my first step would be to optimize that for the term and ask clients if they like your services to give you a review on Google,.
Beyond that I would explore all of your listings for the over regional locations and get them optimized. You might want explore a full on local campaign, Moz Local is pretty hand for that and available in the UK
I hope that helps.
-
There could be variety of reasons for the loss in rankings. It depends on changes you've made on your website or marketing strategy. What type of strategy have you in place?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
I'm finding it difficult to make a decision on keywords to select to target for new site?
Hi, I'm doing keyword research for a small site and followed the standard keyword process of using Ahrefs and Google's keyword planner tools to see what keywords are being searched for my service. There are keywords that have a higher avg monthly search volume but they are aren't as relevant as ones that include the word cheap or affordable for example but those ones are only 300 monthly searches per month which seems very small for the main page of the site. Any advice what I should do in this scenario? Do I choose a more relevant keyword with lower search volume or go for one with much higher avg monthly search volume which is much more competitive?
Keyword Research | | TZ19820 -
Should I create additional pages for to try to rank for alternative keywords?
Hi I have my primary product page https://www.planacademy.com/primavera-p6-training/ - that ranks well for and is optimized for "primavera p6 training". However, I'd the same page to rank well "primavera p6 online course". Do I create another version of this page optimized for these different keywords? Or do I try to get the 1 page to rank for both? A bit confused here as to what to do. Thanks.
Keyword Research | | plannerguy0 -
Do you know about SEO and PPC co-optimisation model?
I would like to know where can find Bill HUnt's courses. He used to teach at CLICKZ academy but it seems de do not have the course right now, Many thanks, viviana
Keyword Research | | UNIVERSIDADES0 -
I'm a noob. Keywords for new ecommerce site. Should I go for the "big boys" or start small?
Hey guys, My ecommerce site sells fair trade jewelry, bags, shoes from developing countries. I used the Keyword difficulty tool and came up with a list of about 50 keywords. Should I focus on the 29%-50% difficulty keywords or go for the 50%-75%? Or a mix of both? Thanks so much, Adam My list is attached in a .jpeg VmpJ7iQ
Keyword Research | | Adammcconnell0 -
Why will my site not rank for this keyword?
My site http://www.electric-heatingcompany.co.uk/ performs quite well for most of my keywords and gets ok traffic. But for "electric radiators" it just isn't ranking? I was thinking about redoing the landing page for it? Can anyone offer some insight as to what else I could do? Here is the current electric radiators page http://www.electric-heatingcompany.co.uk/index.php/electric-radiators-2/ Thanks, Laura
Keyword Research | | lauratagdigital0 -
Help Selecting Home, Category, Product Page Keywords
Hi folks, I read the beginners guide (a couple times, haha) but I have some questions on specific keyword selection for pages on our site. We make natural skin care products. Goat milk soap is our flag ship product and we make about 15 different varieties. For the moisturizers, we have normally at most two different kids (two body lotions, two body butters, one facial moisturizer, etc). My questions are: What keywords should I select to optimize the home page for? Should these be broad keywords like "natural skin care"? We've never tried to rank for things like this before because they are highly competitive. Or should they be specific keywords? Specific keywords would compete with our own product pages I think, which is not good, right? What page should I select to optimize for the term "goat milk soap"? Since we make many varieties, I'm inclined to optimize the "category" page for the term "goat milk soap", and optimize the individual product pages for variations on it (e.g. "lavender goat milk soap"). Does that make sense? This site is a brand new site for us and we've done practically zero SEO work on it so far. I'm just kinda getting into SEO. So I'm just trying to figure out a good strategy before I begin. If you want to check out the site its http://alabu.com. Any suggestions on a general SEO strategy are greatly appreciated. Thanks, Hal
Keyword Research | | AlabuSkinCare0 -
3 monitoring tools are giving me the simular SERP ranking position but manual searching and traffic are telling me something different. What gives?
I have looked up SERP position in 4 different tools, 3 out of the 4 (Raven, SEO Moz, and Google webmaster tools) are telling me that the site is ranking in the 90s range. When I manually search for the term (when I'm logged out), the site lists on the 1st pages. I also see it listed as the #9 spot when I use SEO Books Rank Checker. Last month, Google webmaster says that the term got us 200 impressions. Has anyone seen this before? Thanks
Keyword Research | | TheOceanAgency0