AMP pages for a responsive Ecommerce website?
-
Howdy guys,
I'm wondering if AMP is worthwhile intergrating into a responsive e-commerce site? I'm under the impression that the benefits of AMP would be focused around speed, however it may come at the cost of conversion rate if it was to be delivered for product pages, etc.
I'm presuming that even if AMP was on every page across a responsive ecommerce site, Google would only display AMP pages in the carousel for news articles, such as on the integrated blog?
Any advice would be awesome! Thanks guys
-
From my reads and attending Google hangouts with their AMP engineers, I take it that Google intended for AMP pages to be used for eCommerce from the inception of the project.
You may find it helpful to read Using AMP to Reach Mobile Buyers and
Getting Started with AMP for E-commerce.
-
Currently, Google is really only sending traffic to news websites that use Google AMP. So, at this time, blogs and ecommerce sites don't need to set up Google AMP pages. Blogs should still do it, as I suspect that Google may enable it for blogs in the future.
As long as the ecommerce site is mobile friendly then I wouldn't worry about AMP right now.
-
I Run a WordPress site (not Ecommerce) There is a plugin built by Automatic that converts all posts on the site into AMP pages. The fact that it is posts only leads me to believe it is specifically for publishers at the moment. The AMP version is a very stripped down version of the original post. http://silvernailwebdesign.com/wordpress-plugins-how-many-is-too-many/amp/
Notice the /amp at the end. Google will serve the AMP page as opposed to the original depending on device. It does load super fast but it is only a text based page. It looks good though.
-
Hi,
Don't think that at the moment e-commerce is the focus of the AMP project. At the moment I think they're mostly working with publishers (like us) in making sure that articles that people read will go faster as publishers are usually the slowest sites on the Internet because of all the ad-setups. Maybe they're moving more towards other sites later on.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Article page canonicalization
Hey there, A client rents all kinds of party articles, like plates, bowles, etc. Currently, al his article pages have canonicals to their parent category pages, supposedly to have any pagevalue flow to these category pages, (which are much more relevant for SEO). Is there anyone who agrees with this method? I think a noindex,follow would be a better measure to prevent Google from accessing all these 'low value' article pages. Besides, a canonical should indicate that page A and B are (almost) identical, which they most certainly are not in this case. What are your thoughts?
Intermediate & Advanced SEO | | Adriaan.Multiply0 -
Pagination & View all option on Ecommerce site
Hi I want to add a view all option to our category pages as recommended by Google and to make it easier for the customer. I'm not sure how long this will take our developer, but is this an action that is worth doing from an SEO point of view? Will it add value? For me it will have value, but in terms of SEO actions should it be one I prioritise? I have issues with our pagination and think this would be the quickest way to solve it - http://www.key.co.uk/en/key/workbenches Any help appreciated 🙂
Intermediate & Advanced SEO | | BeckyKey0 -
Any issue? Redirect 100's of domains into one website's internal pages
Hi all, Imagine if you will I was the owner of many domains, say 100 demographically rich kwd domains & my plan was to redirect these into one website - each into a different relevant subfolder. e.g. www.dewsburytilers..com > www.brandname.com/dewsbury/tilers.html www.hammersmith-tilers.com > www.brandname.com/hammersmith/tilers.html www.tilers-horsforth.com > www.brandname.com/horsforth/tilers.html another hundred or so 301 redirects...the backlinks to these domains were slim but relevant (the majority of the domains do not have any backlinks at all - can anyone see a problem with this practice? If so, what would your recommendations be?
Intermediate & Advanced SEO | | Fergclaw0 -
301 / 404 & Getting Rid of Keyword Pages
I had a feeling that my keyword focused pages were causing my site not to rank well. I do not have that many keywords. I have 2 main keyword phrases along with 6 city locations. For example (fake) "tea house tampa" "tea house clearwater" "tea house sarasota" and "tea room tampa" "tea room cleawater" "tea house sarasota". So, I don't feel that I need that many pages. I feel like I can optimize my home page and maybe 1 or 2 topic pages. Right now, I have a keyword for each of those phrases. These are all internal pages on 1 domain. Not multiple domains. Sooo... I tested it by 301ing a few of my "tea house" KW pages to the home page. And low and behold... my home page rose BIG TIME! Major improvement! I'm talking like 13th to 2nd! Here is my question... how should I proceed? My SEO has warned me against 301ing too many pages all pointing to the home page. He says that will negatively impact my ratings. Should I 404 some pages? Should I build a "tea room" topic page and 301 that set there? What is worse? 301 or 404? How many is too many? I'm really excited by these results, but I'm scare to move forward and hurt what has happened. Thanks in advance!
Intermediate & Advanced SEO | | CalicoKitty20000 -
Why Is This Page Not Ranking?
Hi Mozzers, I can't rank (the page is nowhere on the Google grid that I can find) and I've not been able to move the needle at all on it. The page is http://www.lumber2.com/Western-Saddle-Pads-s/98.htm for keyword "western saddle pads." I'm inclined to think I'm cannabalizing the category with the products so I removed the word saddle from the majority of the product names on page. However, saddle pad or saddle pads is in the meta title for most if not all of the products. Do you think I'm cannabalizing with the product titles or is there something else going on? Thanks for any help.
Intermediate & Advanced SEO | | AWCthreads0 -
Content Marketing: Should we build a separate website or built in site within the Website itself?
Hi Mozzers, Client: Big carpet cleaner player in the carpet cleaning industry Main Goal: Creating good content to Get more organic traffic to our main site Structure of the extra content: It will act like a blog but will be differentiated from the regular site by not selling anything but just creating good content. The look and design will be different from the client's site. SEO question: In terms of SEO, what would be the most beneficial for us to do, should we built in this new section/site outside or inside the client's site? I personally think that it should be separated from the main site because of the main reasons: A followed link to the main site Anchor texts implementation linking back to our service pages If we would to choose to build in this content, it would be highly beneficial for getting organic traffic within the main site but I am afraid this will not provide us any link juice since anchor texts won't be accounted the same since all of those would be located in the Nav bar of the main site. Can someone tell me what would be the best in terms of SEO? P.S: My boss doesn't agree with me and would rather go the second option (build in within the main site) that's why i am asking you guys what would be the most beneficial? Thank you Guys
Intermediate & Advanced SEO | | Ideas-Money-Art0 -
Mobile Website Converters
Hey everyone, has anyone had a good experience with a mobile website converter software? I do web design, but I'm looking for something that would quickly convert a site to be mobile friendly. I want it to be SEO friendly and be on the same domain.
Intermediate & Advanced SEO | | JohnWeb120 -
High number of items per page or low number with more category pages?
In SEO terms, what would be the best method: High number of items per page or low number with more pages? For example, this category listing here: http://flyawaysimulation.com/downloads/90/fsx-civil-aircraft/ It has 10 items per page. Would there be any benefit of changing a listing like that to 20 items in order to decrease the number of pages in the category? Also, what other ways could you increase the SEO of category listings like that?
Intermediate & Advanced SEO | | Peter2640